Management News

Displaying articles 11 - 20 of most recent articles

Humanize Your Brand: Act Like A Parent With all of the digital tools that are readily available it's too easy for brands to fall into the habit of continuously asking their customers to do things. Like us. Hurry up and retweet this. Hey you, watch over here! The brands wonder why this doesn't
Forbes.com | May 15, 2013 1:00 PM [GMT] | comment? | recommend

Can a brand be built on a news story? McDonalds tweeted in support of a customer who helped free three women, raising questions about how to get the balance right on a sensitive story
Financial Times | May 14, 2013 10:20 PM [GMT] | comment? | recommend

How Indias buses got connected When Phanindra Sama couldnt buy a bus ticket he and two flatmates started RedBus, which links the countrys disparate travel agents and bus companies
Financial Times | May 14, 2013 3:17 PM [GMT] | comment? | recommend

Walking away is often the best option Whether its selling or shutting a business, leaving a job or ending a relationship, deciding when and if to let go makes all the difference
Financial Times | May 14, 2013 3:08 PM [GMT] | comment? | recommend

Auctions to upgrade economy seats An increasing number of airlines will now give customers the opportunity to bid their way out of economy class if upper-class seats are free
Financial Times | May 14, 2013 3:03 PM [GMT] | comment? | recommend

Management 265: I Fought Facebook And Facebook Won My tagline here at Forbes.com is becoming a better CEO one goof at a time and I recently made a goof a big one.
Forbes.com | May 14, 2013 12:30 PM [GMT] | comment? | recommend

An odd corporate vehicle in China The experience of carmakers that entered into joint ventures with local partners reveals the challenges of getting it right, writes Andrew Hill
Financial Times | May 13, 2013 3:21 PM [GMT] | comment? | recommend

Engaging with a companys users High-end Italian motorcycle manufacturer Ducati tapped the power of fans, developing a community that helped the company increase its profitability
Financial Times | May 13, 2013 3:21 PM [GMT] | comment? | recommend

Kobos gift of reading campaign Canadian company behind the Aura ereader promotes the very products it is trying to replace in a Mothers day ad,
Financial Times | May 13, 2013 3:16 PM [GMT] | comment? | recommend

News Flash: Your Work Performance Is Probably Not That Great In honor of finals weeks at high schools, colleges and universities across the country, Im starting todays blog post with a pop quiz. Go!
Forbes.com | May 13, 2013 2:45 PM [GMT] | comment? | recommend

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