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Sales and Marketing News

RSS feedDisplaying articles 1 - 10 of most recent articles

Mel Elfin, Newsman Who Built Up College Ranking Guide, Dies at 89 He oversaw the expansion of U.S. News & World Report's annual college rankings, a boon to high school seniors but also a target of criticism.
New York Times | 3 hours, 49 minutes ago | comment? | recommend
Hold the Donuts, Says Newly Named Dunkin' The treats remain but they are not a part of the company's new “brand identity.” The shift is a nod to the chain's beverage sales, which make up 60 percent of its business.
New York Times | 4 hours, 24 minutes ago | comment? | recommend
eMarketer: Snapchats Self-Serve Platform Means More Advertisers, Less Revenue While the move to a self-serve advertising platform in June 2017 sparked a rise in the number of advertisers on Snapchat, it also resulted in lower ad prices on the platform, according to the latest forecast from research outfit eMarketer. eMarketer lower
MediaWeek | 5 hours, 35 minutes ago | comment? | recommend
American Airlines going healthier with Zoes Kitchen American Airlines is teaming up with Zoes Kitchen, a fast-casual restaurantchain, to introduce a new main cabin food-for-sale menu effective Dec. 1 on most domestic flights longer than three hours. Designed in collaboration with Antonio Iocchi, Zoes head | 5 hours, 38 minutes ago | comment? | recommend
Apple is curbing sex, violence and profanity in TV shows Apple Inc.s forthcoming digital video platform will look more like NBC than HBO, as CEO Tim Cook has ixnayed sex, violence and profanity in content developed for the computer giant. Cook pulled the plug on Vital Signs, a semi-autobiographical drama based | 5 hours, 43 minutes ago | comment? | recommend
Doubling down: Streaming subscriptions, original content on the rise Interest in streaming is soaring both among subscribers and the platforms themselves, with worldwide subscriptions to subscription video on demand (SVOD) positioned to more than double by 2023 and services such as Netflix and Amazon nearly doubling the si | 6 hours, 3 minutes ago | comment? | recommend
Pinterest Is Opening Up Its First Office in Canada Next Month Pinterest will set up shop in its first Canadian office next month, in downtown Toronto, where newly hired country manager Erin Elofson will run the show. Elofson most recently led sales teams at Facebook Canada. Prior to that, she spent 11 years with Mic
MediaWeek | 6 hours, 10 minutes ago | comment? | recommend
Ex-content moderator sues Facebook, saying violent images caused her PTSD Facebook CEO Mark Zuckerberg has acknowledged that violent content is a problem for the company and last year pledged to hire 3,000 additional people to more closely moderate what was posted on the platform. | 6 hours, 40 minutes ago | comment? | recommend
Disney Roundup: Comcast wins Sky auction Avengers heading to streaming ESPN+ tops 1M subscribers Burbank, California.-based Walt Disney Co. (NYSE: DIS) has operations around the country. It also owns ABC Television, ESPN Inc., Pixar, Marvel Studios and Lucasfilm Ltd., and is also in the process of buying 21st Century Foxs entertainment assets. Here a | 6 hours, 52 minutes ago | comment? | recommend
Brands Need to Be Prepared for the Inevitable Crisis, Bozoma Saint John Says When it comes to a brand crisis, it's not a matter of if but when, according to Endeavor CMO Bozoma Saint John, who emphasized her point to Brandweek attendees by humming the theme song from Jaws. To prepare for the inevitable disaster, and manage it well
MediaWeek | 7 hours, 8 minutes ago | comment? | recommend