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Sales and Marketing News

RSS feedDisplaying articles 11 - 20 of most recent articles

ProPublica Adds Ken Armstrong as a Senior Reporter In Dec 2015 The Marshall Project and ProPublica published an investigative project that resulted out of a partnership between the two organizations. Called An Unbelievable Story of Rape, the much-discussed longread about a multi-state search for a serial
MediaWeek | Jun 23, 2017 7:53 PM [GMT] | comment? | recommend
Google Plans to Stop Scanning Users Emails for Ad Targeting Google is going to finally stop reading your email-sort of. The email giant is planning to stop scanning the messages of its 1.2 billion users, which it has in the past used as a way of providing more accurate ad targeting based on each individual user's
MediaWeek | Jun 23, 2017 7:36 PM [GMT] | comment? | recommend
Fusion Media Group Snags Rodales Ally Tubis At Rodale, where Ally Tubis (pictured) served as head of data science and growth, the traffic and engagement numbers are primed to attract a potential suitor. However, should the publisher of Men's Health and other magazine titles decide to sell off part
MediaWeek | Jun 23, 2017 7:20 PM [GMT] | comment? | recommend
Google Home Is 6 Times More Likely to Answer Your Question Than Amazon Alexa New York-based 360i has developed software to determine how well Google Home and Amazon Alexa execute exchanges with human beings. The initial results from the agency, which is part of Dentsu Aegis Network, are intriguing. So far, Google Home is six times
MediaWeek | Jun 23, 2017 6:53 PM [GMT] | comment? | recommend
YouTube Has 1.5 Billion Monthly Users and Made Several Announcements at VidCon YouTube CEO Susan Wojcicki announced at VidCon this week that the Google-owned video site now has 1.5 billion logged-in monthly users. She wrote in a blog post that the 1.5 billion figure is the equivalent of one out of every five people in the world view
MediaWeek | Jun 23, 2017 6:10 PM [GMT] | comment? | recommend
Cannes Podcast: W+K Amsterdam Recruiter Sophie Worth on Diversity and the Quest for Great Talent CANNES, France--The need for a more diverse ad industry is a key theme at each Cannes Lions festival, and when it comes to making actual headway, agency recruiters are often on the front lines. So we caught up with Wieden + Kennedy Amsterdam recruiter Sop
MediaWeek | Jun 23, 2017 6:01 PM [GMT] | comment? | recommend
Facebook Teamed Up With Media Organizations to Launch Facebook Safety for Journalists Facebook Friday announced the launch of Facebook Safety for Journalists, an initiative to help journalists protect themselves and their accounts on the social network. Catherine Cole, who works on journalism partnerships for Facebook, and head of global s
MediaWeek | Jun 23, 2017 3:50 PM [GMT] | comment? | recommend
Here Are 8 Interesting Digital Marketing Stats From This Week With Cannes taking place in recent days, it hasn't been difficult finding fascinating stats in the world of advertising. These eight really stood out among the rest. 1. Adidas gives live video love There are companies that have dipped their toes into the
MediaWeek | Jun 23, 2017 3:47 PM [GMT] | comment? | recommend
What This Years Lion Winners Tell Us About Branded Entertainment Today CANNES, France--P.J. Pereira, a key architect of today's branded content through Pereira & O'Dell projects like The Beauty Inside five years ago and the Netscout film Lo and Behold this year, was president of the 2017 Entertainment Lions jury here at
MediaWeek | Jun 23, 2017 3:37 PM [GMT] | comment? | recommend
Nike Celebrates Famed Vogue Dancer Leiomy Maldonados Athleticism in Striking, Poetic Ad There's a moment toward the end of Nike's beautiful new 60-second spot for its equality campaign when the camera closes in on the shoulder blades of vogue legend Leiomy Maldonado. For just a second we can see her bones move and that her back is drenched i
MediaWeek | Jun 23, 2017 3:34 PM [GMT] | comment? | recommend