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Sales and Marketing News

RSS feedDisplaying articles 21 - 30 of most recent articles

CBS offering buyouts to veteran employees CBS Corp. is encouraging its veteran employees to retire early with buyout offers that started to go out last week. The voluntary buyouts are being offered to longtime workers whose age plus the number of years they have worked for the company totals 80 o
bizjournals.com | 22 hours, 58 minutes ago | comment? | recommend
From Fishel to Saulsby: A look at Triangle TV's seven most high-profile departures The news Wednesday - that longtime WRAL Chief Meteorologist Greg Fishel was leaving the weather desk - sent shock waves through social media.
bizjournals.com | 23 hours, 13 minutes ago | comment? | recommend
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Q&A: Adweeks Chief Brand Officer Danny Wright Talks About Diversity and Challenges in the Industry In honor of Black History Month, Adweek decided to get a little meta and interview its own newly promoted chief brand officer, Danny Wright, to shine a spotlight on his achievements throughout his career. Wright talks about some of the challenges he sees
MediaWeek | 23 hours, 58 minutes ago | comment? | recommend
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Ogilvy Announces Another Restructuring in the Latest Phase of Its Next Chapter WPP's Ogilvy has gone through yet another round of executive and organizational changes as part of its two-plus-year restructuring. In an internal memo sent to all staff last night with the subject line "Next Phase Next Chapter," global CEO John Seifert c
MediaWeek | 23 hours, 59 minutes ago | comment? | recommend
McDonald's lags in new study of nation's most intimate brands Quaker Oaks Co. is, it turns out, the most intimate brand headquartered in Chicago. Thats according to the new Brand Intimacy 2019 Study released Thursday by New York City-based brand intimacy agency MBLM. The annual study focuses specifically on the subj
bizjournals.com | Feb 15, 2019 6:33 PM [GMT] | comment? | recommend
Tips to Help Advertisers Survive and Thrive in the Gig Economy We've all heard it: The rise of the gig economy is putting an end to the traditional job market. While there's no universally accepted definition of what a gig worker is, it generally represents someone who earns a living through short-term contracts or f
MediaWeek | Feb 15, 2019 6:17 PM [GMT] | comment? | recommend
SA Zoo makes TripAdvisors short list of worlds top tourism tickets The San Antonio Zoo secured a remarkable spot on TripAdvisors 2019 list of the worlds most-booked sightseeing tickets. Its in the company of popular tourist spots from across the globe, outranking the Edinburgh Castle in Scotland and the Guiness Storehous
bizjournals.com | Feb 15, 2019 5:57 PM [GMT] | comment? | recommend
Why a Refocused Emphasis Needs to Be Put on AI and Not on Social When the first trans-Atlantic cables were laid to connect the U.S. and Europe with the telegraph, it was believed the world would finally begin to understand each other. Similar claims were made with the introduction of radio, the internet and now social
MediaWeek | Feb 15, 2019 5:31 PM [GMT] | comment? | recommend
President of Pittsburgh Regional Alliance to depart David Ruppersberger, president of the Pittsburgh Regional Alliance, is leaving his post after four years, according to a release from the organization. Ruppersberger will leave the PRA, which is an affiliate of the Allegheny Conference on Community Develo
bizjournals.com | Feb 15, 2019 5:30 PM [GMT] | comment? | recommend
How Paid Search Can Become a Top Advertising Strategy for Brands and Retailers Even though retailers already spend the majority of their advertising budget in digital, 80 percent of their co-op funds have traditionally gone into non-digital channels. However, with players like Amazon and Google effectively moving the co-op game to d
MediaWeek | Feb 15, 2019 5:22 PM [GMT] | comment? | recommend