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Sales and Marketing News

RSS feedDisplaying articles 21 - 30 of most recent articles

How I keep Baltimores maritime industry afloat H ave you ever looked at the Inner Harbor and spotted a set of towering white sails looming over the water? Chances are, if youve seen a larger-than-life ship docked there, Laura Stevenson had something to do with it. Stevenson is the executive director o | 16 hours, 45 minutes ago | comment? | recommend
P&Gs chief ad man: Too often we produce crap Procter & Gamble is raising the creative bar on advertising because too frequently such marketing efforts are full of stuff that stinks, said Marc Pritchard, chief brand officer for the Cincinnati-based company. When were at our best, we paint a brand mas | 16 hours, 54 minutes ago | comment? | recommend
TBWAChiatDay Names New Executive Leadership Team in Los Angeles The Los Angeles office of TBWAChiatDay announced a series of promotions today, naming three new leaders in its creative and strategy departments. Chief creative officer Stephen Butler has been promoted to the new role of creative chairman, while executive
MediaWeek | 17 hours, 7 minutes ago | comment? | recommend
Cincinnati Zoo plans early opening for highly anticipated new exhibit Cincinnatis new hippopotamuses are here, and theyll be on display sooner than planned. Henry, a 34-year-old male hippo, and Bibi, a 17-year-old female hippo, have moved into the zoos new Hippo Cove exhibit that features a 70,000-gallon pool and underwater | 17 hours, 8 minutes ago | comment? | recommend
Tronc's Michael Ferro 'classing up' Chicago Tribune with gossip and celebrity column First came tronc, and now Chicago Inc. Tronc board chairman Michael Ferro is nothing, if not determined to put his particular stamp on the media company formerly known as Tribune Publishing, but now rechristened tronc to give the company a more geeky 21st | 17 hours, 10 minutes ago | comment? | recommend
Why Its Time to Kill Advertising as We Know It and Start Building 'Storyworlds' It's a confusing time in the advertising industry. Currently, most agencies are treading water and at an impasse as to what the future holds.As an industry, we are deeply entrenched in an obsolete way of operating that frankly just doesn't w
MediaWeek | 17 hours, 35 minutes ago | comment? | recommend
NBC to play Olympics in VR but only for Samsung customers NBC is jumping on the virtual-reality bandwagon, pledging 85 hours of VR coverage of the Rio 2016 Olympic Games. This will be the first time that Olympics programming will be available in the immersive viewing format. The VR content will be captured by Ol | 17 hours, 37 minutes ago | comment? | recommend
Forevermark Highlights African Communities in New Spots for Conflict-Free Diamonds Over the last decade, the Western world learned about the dark side of the diamond industry: so-called conflict, or blood, diamonds produced in Africa that were illegally traded to fund conflict in war-torn areas, or made using slave labor. While the wars
MediaWeek | 17 hours, 44 minutes ago | comment? | recommend
Turner Is the Latest Media Company to Secure Double-Digit CPM Gains in Its Upfront All those broadcast and cable networks that predicted a strong upfront season have been proven correct so far. As networks and buyers try to wrap up their upfront business in advance of the July 4 holiday, Turner has crossed the finish line, and like many
MediaWeek | 18 hours, 25 minutes ago | comment? | recommend
Alchemy on brink of bankruptcy Alchemy apparently didnt find a very good formula. With $70 million to $90 million in unpaid bills, the independent distributor of film and television content will reportedly be filing for Chapter 7 bankruptcy this week. Deadline first reported the news. | 18 hours, 26 minutes ago | comment? | recommend