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Sales and Marketing News

RSS feedDisplaying articles 31 - 40 of most recent articles

Matthew Weiner Heads to Amazon for His Next TV Move After Mad Men A year and a half after wrapping his iconic TV series Mad Men, the show's creator, Matthew Weiner, has finally picked his next TV project. The creator is leaving AMC for streaming, making a $70 million deal with Amazon and The Weinstein Co. for his ne
MediaWeek | 20 hours, 13 minutes ago | comment? | recommend
This St. Louis haunted attraction is the 4th scariest in the U.S. Halloween is upon us, which for many in the St. Louis area means a trip or two to a haunted attraction. According to the National Retail Federation, more than 171 million Americans plan to celebrate Halloween this year. About 71 percent of those people pl | 20 hours, 18 minutes ago | comment? | recommend
Bordeaux Shakes Off Its Stuffiness With a New Video Series That's Not for Wine Snobs Younger generation wine drinkers have had their fill of the pompousness that's often associated with fine wine. And more brands are catching on, adapting their marketing strategies to include funky labels, laid-back messaging and even wine in cans. Th
MediaWeek | 20 hours, 42 minutes ago | comment? | recommend
September Broadcast Ad Sales Dropped 13% Due to FanDuel and DraftKings' Rapid Decline The demise of last fall's two biggest fantasy football players turned into an ugly reality for broadcasters' bottom lines in September. According to new data from Standard Media Index, broadcast television spend fell 13.2 percent in September vers
MediaWeek | 20 hours, 46 minutes ago | comment? | recommend
GOP Super PAC to dump $5M into Pa. senate race Dont expect those TV ads to ease up anytime soon. According to Alex Isenstadt of Politico, the Senate Leadership Fund is putting $25 million into last-minute TV ads for the Senate contests in Indiana, Missouri, Nevada, New Hampshire, North Carolina and Pe | 21 hours, 3 minutes ago | comment? | recommend
Cubs start World Series run with a major (ratings) splash on television The outcome of Game 1 of the 2016 World Series wasn't what diehard Chicago Cubs fans hoped for or expected. But despite the Cubs 6-0 loss to the Cleveland Indians, the telecast of Game 1 on Fox-owned WFLD-Channel 32 drew Super Bowl-type overnight ratings | 21 hours, 7 minutes ago | comment? | recommend
Ad of the Day: Nike and LeBron James Open the NBA Season With a Toast to Underdogs The Cleveland Cavaliers opened the 2016 NBA season with a victory over the New York Knicks on Tuesday night. LeBron James scored a triple double for the league's defending champions, but he was more focused on the underdogs in Nike's latest
MediaWeek | 21 hours, 35 minutes ago | comment? | recommend
How Martha Stewart Conquered Facebook Live, One Viral Cooking Video at a Time "Martha!" gasped 9-year-old Madeline Zakarian in awe, as Martha Stewart walked into one of the test kitchens in one of her many headquarters, located along the Hudson River in Manhattan. Everyone else sitting in the kitchen-slash-studio ag
MediaWeek | 22 hours, 7 minutes ago | comment? | recommend
Charlotte Hornets TV crew looks to rebound from injuries, too Sure, the Charlotte Hornets are happy to have Michael Kidd-Gilchrist back after injuries forced him to miss all but seven games last season. But what about getting the NBA teams TV crew back at full strength? On Wednesday, the Hornets start the 2016-17 se | 22 hours, 21 minutes ago | comment? | recommend
P&G signs pregnant supermodel to promote messy baby contest CINCINNATI Procter & Gamble Co. revealed today that supermodel and social media maven Molly Sims, who is pregnant, will help promote a messy baby contest as a brand ambassador for Dreft laundry detergent. The Cincinnati-based consumer goods company (NYSE: | 22 hours, 35 minutes ago | comment? | recommend