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Sales and Marketing News

RSS feedDisplaying articles 31 - 40 of most recent articles

3 Ways to Ensure Your Video Content Resonates With Your Audience A recent article in Forbes showed that 64 percent of consumers make a purchase after viewing a branded social video. Another one stated that marketers who use video grow revenue 49 percent faster than nonvideo users. The evidence is staggering: Video is e
MediaWeek | 17 hours, 38 minutes ago | comment? | recommend
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Why Big Agency Names Arent Nearly as Relevant as They Once Were Advertising pioneers like J. Walter Thompson and Raymond Rubicam built creative empires that dominated the industry for decades. That era may be nearing its end. Insufficient self-branding, limitations imposed by the holding company model and client-dedic
MediaWeek | 17 hours, 38 minutes ago | comment? | recommend
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Infographic: How Brands Can Target Millennial Women During the Holidays Brands that want to capitalize on millennial holiday shopping need to focus on becoming a hot topic of conversation. According to new research from PopSugar Insights, 40 percent of millennial women cite talking with friends and family as a top influence w
MediaWeek | 17 hours, 38 minutes ago | comment? | recommend
PHOTOS: Runners brave the cold at the 2018 Columbus Marathon Thousands of runners and onlookers converged in downtown Columbus on a frigid morning Sunday for the 40th running of the Nationwide Childrens Hospital Columbus Marathon and Marathon. The annual race kicked off from North Bank Park just before sunrise, wit
bizjournals.com | 19 hours, 37 minutes ago | comment? | recommend
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Adweeks Third Elevate Installment Shed Light on Blockchains Effect on Advertisers and Publishers On Oct. 17 in New York, Adweek held the third installment of the 2018 Elevate series, Elevate Blockchain, with premier sponsor Adbank and partner sponsor Lucidity. At the event, which was hosted by BCG in its offices, industry leaders discussed how the na
MediaWeek | 19 hours, 38 minutes ago | comment? | recommend
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'Halloween' Rides Scary-Movie Nostalgia to No. 1 at the Box Office Four decades after the John Carpenter original, the latest installment of “Halloween” earned $77.5 million to top this weekend's ticket sales.
New York Times | 21 hours, 55 minutes ago | comment? | recommend
Sound off: Readers show support for Cross Bay Ferry's return As the Cross Bay Ferry service prepares to launch for its second year, the Tampa Bay Business Journal surveyed readers to gauge their interest. Out of more than 200 votes in the non-scientific poll, 79.6 percent of readers indicated they will ride the fer
bizjournals.com | Oct 21, 2018 11:50 AM [GMT] | comment? | recommend
PHOTOS: Junior League puts on a show at Holiday Mart fundraiser The Junior League of Kansas City, Missouri, is hoping for a full house at this year's Holiday Mart. The nonprofit organization, which is committed to promoting volunteerism, developing the potential of women and improving communities through the effective
bizjournals.com | Oct 20, 2018 2:47 PM [GMT] | comment? | recommend
Confirmed: Disney to open new resort at former River Country The new resort reportedly will have 900 hotel rooms.
bizjournals.com | Oct 20, 2018 12:42 PM [GMT] | comment? | recommend
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The Sound of 'Housewives' Everywhere Behind the scenes with the men who make America's favorite “ladies” into drama queens.
New York Times | Oct 20, 2018 10:00 AM [GMT] | comment? | recommend