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Sales and Marketing News

RSS feedDisplaying articles 41 - 50 of most recent articles

Amazons Physical Stores May Be Causing Hype, but the Digital Payoff Could Be the Real Story A few hours after vacationer Sariah Lutkin landed in New York City on Wednesday from Cologne, Germany, she saw a sign about the new Amazon store in Gotham's Columbus Circle area. There's no such storefront for the ecommerce giant in Europe, so Lutkin, an
MediaWeek | May 25, 2017 8:56 PM [GMT] | comment? | recommend
Facebook Audience Network Advertisers Can Now Go Full-Width Facebook Thursday introduced a new full-width ads format for Facebook Audience Network, its mobile advertising network. The social network said in a blog post that advertisers testing the new full-width ads saw click-through rates 58 percent higher than F
MediaWeek | May 25, 2017 8:50 PM [GMT] | comment? | recommend
Ads on Instagram Stories Are Now Available With Objectives Besides Reach Instagram launched immersive, full-screen ads on Instagram Stories in January, making them available to all advertisers in March. On Thursday, the Facebook-owned photo- and video-sharing network said in a blog post that it is moving beyond the original ob
MediaWeek | May 25, 2017 8:20 PM [GMT] | comment? | recommend
This 4-Minute for an All-Natural Deodorant Is About as Different as the Product Itself Let's talk personal hygiene. But to make a delicate subject slightly less awkward, how about we toss in some silly choreography, Oprah-style product giveaways and hippie satirist JP Sears? For its first advertising, all-natural deodorant brand PiperWai la
MediaWeek | May 25, 2017 8:05 PM [GMT] | comment? | recommend
Creating a Snapchat On-Demand Geofilter Is Much Easier With Its New Web Tool Snapchat introduced a web tool to make it easier for users to create on-demand geofilters from scratch. Users of the messaging application have been able to create on-demand geofilters since last February, via image editors such as Photoshop and Illustrat
MediaWeek | May 25, 2017 7:40 PM [GMT] | comment? | recommend
Anonymous Catholic Group Stirs Up Malta With Newspaper Ad Condemning Gay Marriage This past Sunday, a group calling itself Maltese Catholics United for the Faith took out a controversial full-page ad in local newspaper Malta Today. The ad was aimed at politicians running in the upcoming June 3 general election. Website Lifesite has the
MediaWeek | May 25, 2017 7:30 PM [GMT] | comment? | recommend
CNN Launches a Tech-Focused Site CNN announced the launch of CNN Tech today, moving its tech coverage from vertical to standalone status achieved by other CNN sites likes CNN Politics, CNNMoney and CNN Style Sam Grobart will helm the site as its executive editor, a role he took on in Mar
MediaWeek | May 25, 2017 6:44 PM [GMT] | comment? | recommend
New York Times Makes the Wrong Manchester Call There is no shortage of international outcry surrounding The New York Times' decision to publish leaked photos of the Manchester bombing scene and aftermath. For our purposes, one of the people articulating it best is Michael Day, a British scholar who sp
MediaWeek | May 25, 2017 6:20 PM [GMT] | comment? | recommend
Why You Should Double Down on Trust Marketing in the Fake News Era This is the age of distrust. Fake news infiltrates the media daily. It inundates social media feeds and tempts with the most appealing of clickbait headlines. For marketing's underbelly, it has been a gold mine, but it has come at the cost of trust and co
MediaWeek | May 25, 2017 5:12 PM [GMT] | comment? | recommend
Deutsch Hires Former Wieden + Kennedy China Planner to Lead Its Strategy Department Deutsch reached all the way around the world to find its newest executive. Today, Wieden + Kennedy veteran Rob Campbell officially joins the agency's Los Angeles office as chief strategy officer. Campbell starts on May 30 and will report directly to presi
MediaWeek | May 25, 2017 5:07 PM [GMT] | comment? | recommend