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Articles from eMarketer

RSS feedDisplaying articles 1 - 10 of most recent articles

Article: CMO One-to-One: AOL's Goal to Merge 'Culture and Code' Online As part of eMarketer's CMO One-to-One interview series, Erika Nardini, AOL Advertising's CMO, talks about the platform's original programming, monetizing video and what the future holds for AOL.
eMarketer | 9 hours, 26 minutes ago | comment? | recommend
Article: Will UK Consumers Sport Fitness Wearables? The number of health and fitness wearable device and smartphone app users in Great Britain is expected to nearly double between 2014 and 2015, according to recent estimates. Fitness bands currently sit at the top of the UK wearables market; however, as th
eMarketer | 9 hours, 26 minutes ago | comment? | recommend
Article: Total Media Ad Spending on Recovery Path in Argentina In Argentina, adverse economic conditions came into play in 2013 when a precipitous 13.5% drop took total media ad spending down to $3.56 billion. To make matters worse, Argentina defaulted in July 2014, putting the country's currency under renewed pr
eMarketer | 9 hours, 26 minutes ago | comment? | recommend
Article: Product Recommendations: Digital Seeps into the Physical World Traditional product recommendations aren't disappearing, but new approaches are emerging. The push for omnichannel retailing is driving personalization in the real world, according to a new eMarketer report, and mobile is often the bridge between onli
eMarketer | 9 hours, 26 minutes ago | comment? | recommend
Article: Where's the Mobile Ad Money Coming From Next Year? The rapid growth in mobile ad spending isn't stopping, and additional mobile dollars will come at the expense of print, TV and digital display ads in the coming year. Whether advertisers put their mobile dollars toward smartphone or tablet ads depends
eMarketer | Oct 30, 2014 04:01 AM [GMT] | comment? | recommend
Article: Agency Planners Find Room for Digital Place-Based Media More agency planners are including digital place-based (DPB) media in their approved and executed media plans. Demographic targeting and connecting with consumers on the path to purchase are the top reasons planners use DPB media. But challenges exist, wi
eMarketer | Oct 30, 2014 04:01 AM [GMT] | comment? | recommend
Article: Healthcare Marketing to Gen X: Take an Omnichannel Approach Marketers have glossed over Gen X because of its relatively small size. But Gen Xers are a powerful and unique consumer group—and will be even more important to healthcare marketers as they grow older. According to a new eMarketer report, Gen Xe
eMarketer | Oct 30, 2014 04:01 AM [GMT] | comment? | recommend
Article: How France's Consumers Catch Up with Their Favorite Shows In France, 2.2 million people now use catch-up TV services daily, a year-over-year rise of 22%. The traditional television is the No. 1 device for watching catch-up TV, used by 1.3 million consumers on a typical day, followed by computers. Meanwhile, smar
eMarketer | Oct 30, 2014 04:01 AM [GMT] | comment? | recommend
Article: Smartphone, Tablet Usage in Canada Continues Double-Digit Growth The smartphone and tablet audiences in Canada continue to increase by double digits, according to recent research. Smartphone penetration varies by region, with usage higher in Ontario and parts west, and younger adults and affluents are most likely to us
eMarketer | Oct 30, 2014 04:01 AM [GMT] | comment? | recommend
Article: Australia's Mobile Users Love Social Apps Social networking is the No. 1 mobile app activity in Australia, used by nearly two-thirds of mobile web users monthly. Users are most likely to use app descriptions as well as recommendations from family and friends to find new mobile apps.
eMarketer | Oct 30, 2014 04:01 AM [GMT] | comment? | recommend