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Articles from eMarketer

RSS feedDisplaying articles 1 - 10 of most recent articles

Article: Twitter Ads Aren't Too Relevant US Twitter ad revenues will continue to grow rapidly this year, eMarketer estimates. However, recent research suggests many of those ad dollars may be going to waste, with Twitter users largely agreeing that ads on the social network are irrelevant to the
eMarketer | 20 hours, 34 minutes ago | comment? | recommend
Article: Push Notifications Lift Retention Rates For apps looking to stand out on cluttered mobile screens, push notifications are key. According to industry sources, engagement and retention rates are far higher among app downloaders who receive push notifications compared with those who don't.
eMarketer | 20 hours, 34 minutes ago | comment? | recommend
Article: Buy Online, Pick Up In-Store Delivers Savings, Speed Demand for buy online, pick up in-store is growing, and recent research suggests consumers are drawn to this purchasing option in order to save a few dollars or get their hands on purchases earlier. While past research suggests retailers have been slow to
eMarketer | 20 hours, 34 minutes ago | comment? | recommend
Article: Fixed Broadband Boost on the Way in the UK For such a digitally advanced nation, the UK's fixed broadband speeds haven't been anything to write home about. However, service provider trials currently underway suggest a rise up those rankings could be just a year away.
eMarketer | 20 hours, 34 minutes ago | comment? | recommend
Article: Instagram Mobile Ad Revenues to Reach $2.81 Billion Worldwide in 2017 Instagram mobile ad revenues worldwide will hit $595 million this year, eMarketer estimates, and continue to grow rapidly. By 2017, Instagram's global mobile ad revenues will reach $2.81 billion, or more than 10% of parent company Facebook's ad re
eMarketer | Jul 27, 2015 04:01 AM [GMT] | comment? | recommend
Article: Mobile's Big for Small-Business Owners Small-business owners are hooked on mobile devices, with more than eight in 10 using them for business once a day or more. Scheduling appointments and communicating with customers are the most common reasons for business-related usage, followed by notes a
eMarketer | Jul 27, 2015 04:01 AM [GMT] | comment? | recommend
Article: Android Maintains Grip on France's Smartphone Market Android continues to dominate France's smartphone market, used by nearly two-thirds of smartphone owners. The Google operating system also rules when it comes to tablets, with nearly 55% of users.
eMarketer | Jul 27, 2015 04:01 AM [GMT] | comment? | recommend
Article: In China, Fresh Food Is a Digital Draw Only around a quarter of internet users in China currently purchase fresh food items on the web. But many more are interested in doing so—as long as items really are as fresh as promised.
eMarketer | Jul 27, 2015 04:01 AM [GMT] | comment? | recommend
Article: Sales Associates Improve Shopping for Men, Women Alike The best sales associates educate, recommend and—hopefully—upsell. And according to research, both men and women find sales associates helpful for these purposes.
eMarketer | Jul 27, 2015 04:01 AM [GMT] | comment? | recommend
Article: Marketers Looking to Improve Mobile Search Advertising ROI Although marketers continue to boost spending on mobile search advertising, return on investment (ROI) from mobile campaigns remains disproportionately low. Jeremy Hull, director of bought media at iProspect, spoke with eMarketer about the challenges asso
eMarketer | Jul 24, 2015 04:01 AM [GMT] | comment? | recommend