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Articles from eMarketer

RSS feedDisplaying articles 1 - 10 of most recent articles

Article: Loyalty Program Memberships Climb, but Participation Wanes Memberships in loyalty programs are expanding rapidly while active participation in programs is falling. The reason is simple: Although the barriers to joining programs are lower than ever, most programs are undifferentiated and rely largely on discounts.
eMarketer | 16 hours ago | comment? | recommend
Article: Building Loyalty Programs That Keep Customers Connected Post-Purchase Today’s savvy shoppers are members of several loyalty programs, but there is little engagement with these programs beyond the point of purchase. eMarketer spoke with Zach Woith, vice president of loyalty strategy at service provider 500friends,
eMarketer | 16 hours ago | comment? | recommend
Article: Japan's Valentines Give Thanks for Friendship Most internet users in Japan plan to celebrate Valentine’s Day in some way, according to January 2016 research. Whether they spend it with partners, friends or family, internet users in the country tend to see the day as a time for gratitude.
eMarketer | 16 hours ago | comment? | recommend
Article: PCs Win for Financial Activities in Canada Internet users in Canada still prefer conducting finance-related digital activities on desktops and laptops, according to RateHub. Eighty-two percent of users on the RateHub network use them, far ahead of the share using mobile devices.
eMarketer | 16 hours ago | comment? | recommend
Article: Digital Purchases in France Grow Digital buyers in France are making more digital purchases than ever, with an average of 22.9 each in 2015, compared to 11.4 in 2009. That’s twice the number of purchases made seven years ago, a substantial, if not surprising, figure.
eMarketer | 16 hours ago | comment? | recommend
Article: Mobile Video Advertisers Demand More Inventory Mobile video ads can be effective and valuable for many marketers, and eMarketer estimates that video will also command a large portion of ad spending allocated to digital. Publishers and advertisers are becoming more comfortable selling and buying mobile
eMarketer | 16 hours ago | comment? | recommend
Article: Texting Goes Out of Style in China Since peaking in 2012, the number of text messages sent in China has been dropping each year, despite gains in the overall mobile phone population.
eMarketer | Feb 9, 2016 04:01 AM [GMT] | comment? | recommend
Article: Teens in Brazil Take Digital Video to Go Digital video viewing is popular in Brazil: Some seven in 10 TV viewers watch video via digital channels as well. And for the youngest among them, smartphones are the No. 1 viewing device.
eMarketer | Feb 9, 2016 04:01 AM [GMT] | comment? | recommend
Article: Parents Want Some Control of Their Child's Mobile Phone Usage Like adults, children are increasingly connected to the digital world. And while parents are granting them usage of these devices, they also want features on there that they can control.
eMarketer | Feb 9, 2016 04:01 AM [GMT] | comment? | recommend
Article: LinkedIn Influences Highest Order Value for Ecommerce Purchases Social commerce is nothing new, and social media sites continue to influence many ecommerce purchases, according to 2015 research. Purchases influenced by LinkedIn had the biggest average order value.<
eMarketer | Feb 9, 2016 04:01 AM [GMT] | comment? | recommend