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Articles from eMarketer

RSS feedDisplaying articles 1 - 10 of most recent articles

Article: UK Book Sales Hit New High 2016 was a record-setting year for the UK’s publishing business, with sales of books and journals reaching a new high of £4.8 billion ($6.5 billion). But ebooks played a lesser role than in years past, with sales down 3%.
eMarketer | 21 hours, 50 minutes ago | comment? | recommend
Article: Cash on Delivery Still Wins Out Among Digital Shoppers in Indonesia Those making online purchases in Indonesia still reach for cash when paying for goods and services. But Ant Financial has made some aggressive moves in establishing digital payment platforms for a population adopting smartphones.
eMarketer | 21 hours, 50 minutes ago | comment? | recommend
Article: Recommended Reading: April 28, 2017 eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Lyft goes socially conscious with rider donations; EU moves against illegal streaming devices; and more.
eMarketer | 21 hours, 50 minutes ago | comment? | recommend
Article: Listen In: Let's Talk About Smartphones How much will the smartphone market grow from here, and how will usage of the devices change? eMarketer analyst Cathy Boyle explores the question of what's coming next in the latest episode of “Behind the Numbers.”
eMarketer | 21 hours, 50 minutes ago | comment? | recommend
Article: eMarketer Updates Worldwide Internet and Mobile User Figures This year, 47% of the world’s population will use the internet regularly, according to eMarketer’s latest estimates. Mobile phones will play a large part in access, with nearly four in five internet users worldwide going online via mob
eMarketer | 21 hours, 50 minutes ago | comment? | recommend
Article: YouTube Ad Controversy Doesn't Trip Up Alphabet Google parent Alphabet seems to have survived an advertising controversy basically unscathed, posting strong Q1 results that were driven in large part by advertising on mobile and—you guessed it—YouTube.
eMarketer | 21 hours, 50 minutes ago | comment? | recommend
Article: Marketing in China: Taking on Ad Fraud Gains New Urgency Calvin Chan, COO of AdMaster, and Peiyu Ren, the advertising technology company's vice president of product, discuss the worsening digital ad fraud condition in China, and what all players—marketers, ad tech service providers and publishers&
eMarketer | Apr 27, 2017 04:01 AM [GMT] | comment? | recommend
Article: Personalized Advertising Gets Low Marks from UK Parents Marketers seeking UK mothers online might want to think again when considering personalized or retargeted ads. A recent poll of UK users of online parent site Mumsnet showed respondents had little love for being pursued so directly.
eMarketer | Apr 27, 2017 04:01 AM [GMT] | comment? | recommend
Article: UK Consumers Open Minded About Machine Learning Machine learning takes the heavy lifting out of interpreting and responding to the vast swathes of digital data available in the world today. In Great Britain, consumers are already well aware of the applications of this type of technology, and many can s
eMarketer | Apr 27, 2017 04:01 AM [GMT] | comment? | recommend
Article: Recommended Reading: April 27, 2017 eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: FCC chief lays out net neutrality plans; 24/7 live video is coming to Twitter; and more.
eMarketer | Apr 27, 2017 04:01 AM [GMT] | comment? | recommend