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Articles from eMarketer

RSS feedDisplaying articles 1 - 10 of most recent articles

Article: Voice Out of Vogue for UK Mobile Phone Users The Swiss army knife-like capabilities of smartphones have rendered voice a minority service for mobile phone users in the UK. Social media, email and voice services are all far more popular for communication purposes.
eMarketer | 18 hours, 30 minutes ago | comment? | recommend
Article: Expect More Programmatic Ads to Pop Up on Mobile As programmatic spending maintains strong growth in 2015, marketers are expanding its (currently small) share of their total budgets. Mobile in particular will reap the benefits of increased programmatic expenditure this year.
eMarketer | 18 hours, 30 minutes ago | comment? | recommend
Article: Millennials Prefer to Manage Money Themselves Financial security is top of mind among older millennials. However, few of them work with financial professionals to manage their finances, with cost-related concerns holding many back.
eMarketer | 18 hours, 30 minutes ago | comment? | recommend
Article: Mobile Internet Ad Spend in China to Almost Double This Year Mobile internet ad spending in China continues to see strong growth and is expected to almost double this year, according to eMarketer's latest estimates of ad spending around the world. eMarketer predicts spending on display and search ads delivered
eMarketer | 18 hours, 30 minutes ago | comment? | recommend
Article: Smartphone Users in Brazil Love Apps for Socializing, Games and Music Smartphone users in Brazil have the same preferences around app activities as their counterparts around the world, according to October 2014 research from Symantec. The three most fun app activities in the country, and worldwide, were socializing with fri
eMarketer | 18 hours, 31 minutes ago | comment? | recommend
Article: Kimberly-Clark Seeks Data Behavior Mix from Marketing Technology While one marketing technology partner might seem like a no-brainer, most major brands are challenged with integrating various technologies that they adopted over time. Mayur Gupta, global head of marketing technology and innovation at Kimberly-Clark, spo
eMarketer | 18 hours, 31 minutes ago | comment? | recommend
Newsroom: eMarketer: Mobile Internet Ad Spend in China to Almost Double This Year <p>China will account for 20% of global mobile internet ad spend LONDON, UK (April 1, 2015) — Mobile internet ad spending in China continues to see strong growth and is […]</p><p>The post <a rel="nofollow"
eMarketer | 18 hours, 31 minutes ago | comment? | recommend
Article: Mobile Messaging Apps Overindex for Retention Retention and usage rates for messaging apps are far higher than those for mobile apps overall. As the large majority of apps struggle to keep users coming back post-install, recent research suggests proactively interacting with downloaders can help boost
eMarketer | Mar 31, 2015 04:01 AM [GMT] | comment? | recommend
Article: Who's Catching the Latest Flicks in Theaters? Box office revenues were down in North America last year. However, the size of the US moviegoer audience remains appealing for advertisers—they just need to know who's still heading to theaters to check out the latest smash hits. Millennials
eMarketer | Mar 31, 2015 04:01 AM [GMT] | comment? | recommend
Article: Google Will Take 55% of Search Ad Dollars Globally in 2015 In 2015, search advertising will account for $81.59 billion worldwide, an increase of 16.2% over 2014. Google is still by far the dominant player in search globally, while Chinese companies are seeing strong growth.
eMarketer | Mar 31, 2015 04:01 AM [GMT] | comment? | recommend