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Articles from eMarketer

RSS feedDisplaying articles 1 - 10 of most recent articles

Newsroom: UK: Mobile Payments Still Looking to Grab a Foothold <p>Proximity mobile payments are becoming more popular in the UK, but still far from mass adoption London, 11January 2018: Proximity mobile payments are becoming more popular in the UK, but […]</p><p>The post <a
eMarketer | Jan 11, 2018 04:01 AM [GMT] | comment? | recommend
Newsroom: China: One-Third of Internet Users Use a Ride-Sharing Service <p>eMarketer expects sector growth to level off amid tighter regulations London, 10January 2018: Well over one-third of Internet users in China will use a ride-sharing service in 2018, according to […]</p><p>The pos
eMarketer | Jan 10, 2018 04:01 AM [GMT] | comment? | recommend
Article: For Ad Buyers, a Tale of Two Identity Graphs Emerges in 2018 Patrick Jones, global vice president and general manager of partnerships for Oracle Data Cloud, discusses how he expects agencies and brands to evolve their use of audience data sets this year.
eMarketer | Jan 10, 2018 04:01 AM [GMT] | comment? | recommend
Newsroom: Smartphones Will Capture Over a Quarter of Media Time in South Korea <p>London, 4 January 2018:Adults in South Korea will spend well over a quarter of their daily media time on a smartphone this year, according to eMarketers latest time spent with […]</p><p>The post <a rel=&
eMarketer | Jan 4, 2018 04:01 AM [GMT] | comment? | recommend
Article: Mobile Apps, Influencer Marketing Top Fraud Targets for 2018 Michael Tiffany, co-founder and president of ad verification and fraud prevention firm White Ops, discusses the next evolution of fraudulent practices for 2018.
eMarketer | Jan 3, 2018 04:01 AM [GMT] | comment? | recommend
Article: What's Behind the Rapid Progress of Advanced Audience Targets in Linear TV Joshua Summers, CEO of linear television supply-side platform clypd, discusses the major advanced targeting trends expected to infiltrate traditional TV ad buying within the next year.
eMarketer | Jan 2, 2018 04:01 AM [GMT] | comment? | recommend
Article: Marketers Need Artificial Intelligence to Reach the Segment of One Radoslaw Dobrolecki, US business development director at RTB House, discusses how artificial intelligence can help predict customer behavior at scale.
eMarketer | Dec 27, 2017 04:01 AM [GMT] | comment? | recommend
Article: Pernod Ricard Anticipates Big Benefits from Display Advertising in 2018 Luis Spencer Freitas, digital marketing director at Pernod Ricard USA, explains what will drive greater innovation in display advertising next year.
eMarketer | Dec 22, 2017 04:01 AM [GMT] | comment? | recommend
Newsroom: Wearables Still Far from Mass Adoption in US <p>Less than 20% of the US population will use one next year New York, NY (December 21, 2017) Smart speakers will likely beat out wearable devices as the electronic gift […]</p><p>The post <a rel="nofo
eMarketer | Dec 21, 2017 04:01 AM [GMT] | comment? | recommend
Article: Five Stats to Understand Christmas in Japan Christmas is not an official holiday in Japan, nor a widely observed religious holiday, but it is celebrated nonetheless in its own unique way. Here's some data that highlights Christmas in Japan.
eMarketer | Dec 21, 2017 04:01 AM [GMT] | comment? | recommend