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Articles from eMarketer

RSS feedDisplaying articles 1 - 10 of most recent articles

Article: Consumers Open Doors to Smart-Home Devices Internet users in the US may finally be ready to embrace smart homes. About three in 10 own smart-home devices, and they’re happy with them. Lower costs and bills along with more education could push nonowners to take the leap.
eMarketer | Aug 20, 2015 04:01 AM [GMT] | comment? | recommend
Article: Strict Approval Processes Slow Down Tech Adoption Technology is more important than ever. But to increase spending, marketers and tech professionals must go through a rigorous approval process, and they better be able to prove the value of the buy if they want the final answer to be yes—somethi
eMarketer | Aug 20, 2015 04:01 AM [GMT] | comment? | recommend
Article: Want to Avoid the Trash Can? Tailored Emails Are a Must Consumers receive a lot of emails from brands every day, meaning the need for relevancy has never been stronger. Taking email recipients’ frequency and personalization preferences into account is imperative for subscriber retention, based on rec
eMarketer | Aug 20, 2015 04:01 AM [GMT] | comment? | recommend
Article: Small Steps for Advertiser Budgets in Spain Spain’s advertising market is looking slightly brighter. After several periods of decline, recent research estimates year-over-year ad budget growth of 1.5% in H1 2015 and 1.7% in H2 2015.
eMarketer | Aug 20, 2015 04:01 AM [GMT] | comment? | recommend
Article: Brick-and-Mortar Remains Best Fit for Apparel Shoppers Price is top of mind for apparel shoppers, who are still far and away more likely to buy clothing in-store. Clothing retailers are looking to gather data about these brick-and-mortar customers to improve engagement.
eMarketer | Aug 20, 2015 04:01 AM [GMT] | comment? | recommend
Article: Mobile to Be Big Sales Driver for Holiday Shopping 2015 Mobile played a vital role in the 2014 holiday season, and it will continue to be a key marketing channel for marketers for the 2015 holidays as well. Chris Mason, co-founder and CEO of Branding Brand, spoke with eMarketer about how mobile is being levera
eMarketer | Aug 19, 2015 04:01 AM [GMT] | comment? | recommend
Article: Firms Hire Chief Data Officers to Improve Data Management As the influx of data only gets bigger, companies struggle to manage the large volume of information. While some have turned to outside sources for help, others are adding a new role to their organization: chief data officer.
eMarketer | Aug 19, 2015 04:01 AM [GMT] | comment? | recommend
Article: Small-Business Data Still Floats Outside of the Cloud Despite earlier indications that small businesses would focus on tech this year, recent research finds that this is far from happening when it comes to data organization. The majority of small-business owners admit that they don’t use data cente
eMarketer | Aug 19, 2015 04:01 AM [GMT] | comment? | recommend
Article: Oops! Do You Regret Social Posts? A large portion of social network users report regretting sending a text or social media message a few times a year or more frequently. Males and millennials are most likely to admit to regrets about sharing information at least monthly.
eMarketer | Aug 19, 2015 04:01 AM [GMT] | comment? | recommend
Article: In the UK, Small Screens Stall Smartphone Shopping While smartphones certainly have a role in UK shoppers’ path to purchase, recent research indicates that their small screen size is a turnoff during the research and buying phases. Those who have access to both a tablet and smartphone prefer the
eMarketer | Aug 19, 2015 04:01 AM [GMT] | comment? | recommend