User Name:

Password:

remember me

Forgot your password?

Not a member?

Join Now

Articles from eMarketer

RSS feedDisplaying articles 1 - 10 of most recent articles

Article: How Many People Will Watch the Rio Games via Digital? At eMarketer, we were interested to see how much digital video viewership worldwide has changed in the four years since the 2012 London Olympics—and we wondered how large the audience would be for the Rio games this summer. So we assembled a sim
eMarketer | 15 hours, 48 minutes ago | comment? | recommend
Article: How reddit Targets Millennials User-generated news website reddit is constantly looking for new ways—and new platforms—to not only reach but engage its millennial-heavy user base. Zubair Jandali, reddit’s vice president of sales, spoke to eMarketer about w
eMarketer | 15 hours, 48 minutes ago | comment? | recommend
Article: Post-Purchase Issues a Physical Affair in the UK UK consumers are keen digital shoppers. However, once the purchase has been made, any follow-up issues tend to happen in-store, with digital post-sales support seen as suboptimal.
eMarketer | 15 hours, 48 minutes ago | comment? | recommend
Article: Almost Half of Marketing Emails in Australia Are Opened on Mobile Just under half of all marketing emails opened in Australia are opened on a mobile device, according to June 2016 data. Overall, about one in three emails sent are opened.
eMarketer | 15 hours, 48 minutes ago | comment? | recommend
Article: How Retailers and CPG Brands Can Maximize Value Retailers and the consumer packaged goods (CPG) brands whose items fill their shelves don’t see completely eye to eye on the best way to get shoppers to see value in these products. The brands are more likely to look to maximizing marketing ROI&
eMarketer | 15 hours, 48 minutes ago | comment? | recommend
Article: Ad Agency Clients Are Most Interested in Advertising on TV Roughly half of US ad agency professionals said their clients are most interested in advertising on spot TV or spot cable—more than any other medium including digital, mobile, streaming video and radio, April 2016 research revealed.
eMarketer | Jul 28, 2016 04:01 AM [GMT] | comment? | recommend
Article: Snapchat, Tinder Users in Argentina Skew Younger Nearly 80% of Tinder’s users in Argentina are under 35; almost 50% are ages 25 to 34. Meanwhile, Snapchat is home to the largest share of users under 25. Platforms like Facebook and LinkedIn skew older.
eMarketer | Jul 28, 2016 04:01 AM [GMT] | comment? | recommend
Article: Android Users Constantly Touch Their Smartphones There’s no doubt that smartphone users are attached to their devices. In fact, February 2016 research found Android users, on average, touched their smartphone 2,617 times a day. And more than half of active phone sessions used just one app.
eMarketer | Jul 28, 2016 04:01 AM [GMT] | comment? | recommend
Article: Young Affluent Adults in Europe Don't Idle Long on Social Media Affluent young adults in Europe spend about 40 minutes using social media each day. That’s far more time than their older counterparts, but represents only a quarter of all their online time.
eMarketer | Jul 28, 2016 04:01 AM [GMT] | comment? | recommend
Article: Why Many Internet Users Will Be Shopping via Amazon This Holiday Season Though it may be early in the year, some internet users are already thinking about the upcoming holiday season. And many (42.7%) said Amazon is the primary retailer where they plan to purchase holiday gifts, mainly because of the site’s ease of
eMarketer | Jul 28, 2016 04:01 AM [GMT] | comment? | recommend