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Articles from eMarketer

RSS feedDisplaying articles 1 - 10 of most recent articles

Article: Tumblr on Tumblr's Video Posts: Authenticity Wins Fans Yahoo set off to make social media platform Tumblr a more viable destination for video advertising in October 2014 with the launch of an upgraded video player. Lee Brown, Tumblr's global head of brand partnerships, spoke with eMarketer's Danielle
eMarketer | Dec 19, 2014 04:01 AM [GMT] | comment? | recommend
Article: Travel Planners Migrate to Mobile Though mobile still lags PCs for the most-used digital travel research device, there's one area where tablets and smartphones rule among planners: content sharing. According to recent research, internet users are most likely to share travel content on
eMarketer | Dec 19, 2014 04:01 AM [GMT] | comment? | recommend
Article: What's Mobile's Role in the Omnichannel Experience? The smartphone is becoming the new hub of retail. The majority of US consumers shop with their phones, and in most cases, mobile is the catalyst for sales, according to a new eMarketer report.
eMarketer | Dec 19, 2014 04:01 AM [GMT] | comment? | recommend
Article: Colombia Joins Top Three Smartphone Markets in Latin America Rising regional star Colombia has joined Brazil and Mexico at the summit of the smartphone market in Latin America. This year, 14.4 million people in Colombia will use a smartphone, representing a year-over-year gain of more than 23%. In 2015, the audienc
eMarketer | Dec 19, 2014 04:01 AM [GMT] | comment? | recommend
Article: Cyber Monday 2014 Makes History Online holiday shopping's biggest day, Cyber Monday, has passed, and the results are in. According to recent data, Cyber Monday was the biggest day in US online shopping history, and sales were up 15.4% year over year. In addition, online retail sales
eMarketer | Dec 19, 2014 04:01 AM [GMT] | comment? | recommend
Article: Mobile + Social = Benefits for Brands in France About 80% of mobile internet users in France visit social networks on mobile devices, offering brands a new opportunity to cement relationships with customers and fans.
eMarketer | Dec 19, 2014 04:01 AM [GMT] | comment? | recommend
Article: Agencies Take on Patent Troll Risk Patent trolls have been an increasingly hot topic over the past few years. As the advertising space faces this issue, advertisers and their clients must decide who takes on patent infringement risks. According to recent polling, agencies are most likely t
eMarketer | Dec 18, 2014 04:01 AM [GMT] | comment? | recommend
Article: Get Ready to Receive More Personalized Emails Marketers are more likely to increase spending on email than any other marketing program next year, according to research. Personalization will be a theme here, with triggered and transactional emails as well as lifecycle campaigns the top two email progr
eMarketer | Dec 18, 2014 04:01 AM [GMT] | comment? | recommend
Article: Can Marketers Overcome Cross-Device Targeting Barriers? Cross-device ad targeting is in high demand from brands and agencies hoping to improve conversations across a growing number of screens. But it is also one of the most embryonic—and fragmented—areas of digital advertising, according to
eMarketer | Dec 18, 2014 04:01 AM [GMT] | comment? | recommend
Article: Germany's Digital Teens Trust Traditional Media More Teens in Germany are surrounded by media—both digital and traditional. They may spend more time with digital platforms, but typically believe newspapers and TV are more credible.
eMarketer | Dec 18, 2014 04:01 AM [GMT] | comment? | recommend