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Articles from eMarketer

RSS feedDisplaying articles 1 - 10 of most recent articles

Article: Millennials: Mexico's Digital Trendsetters Millennials are the ultimate digital consumers in Mexico. The 15-to-34-year-old group represents one-third of the country's population but more than half of internet users, and also dominates social media and the all-important retail category.
eMarketer | 15 hours, 20 minutes ago | comment? | recommend
Article: Despite Time Spent, Mobile Sites Grab More Moola than Apps eMarketer estimates US retail sales made through mobile devices will total $57.79 billion in 2014 and represent nearly 20% of total retail ecommerce sales for the year. According to a new eMarketer report, mobile websites—not apps—are
eMarketer | 15 hours, 20 minutes ago | comment? | recommend
Article: Europe's Affluent Stay Well Connected, Well Informed Device ownership among affluent consumers in Europe is on the rise. According to research, more than one-quarter claim to have a smartphone and a tablet as well as a PC or laptop—over triple the percentage who said the same in 2011.
eMarketer | 15 hours, 20 minutes ago | comment? | recommend
Article: Facebook Unpublished Page Posts Up, Creepiness Factor Hopefully Down In an effort to provide followers with a more personalized experience, brands and companies on Facebook are shifting their advertising to Unpublished Page Posts, which allow them to target messages to select audiences. While the debate over app install ad
eMarketer | 15 hours, 20 minutes ago | comment? | recommend
Article: Bloggers Beautify Posts Around three-quarters of bloggers now use at least one image in a blog post, while few use video or audio, according to research. To promote content, nearly all bloggers turn to social media, with most avoiding paid channels.
eMarketer | Jul 23, 2014 04:01 AM [GMT] | comment? | recommend
Article: Where Are Location-Based Services Headed in the UK? UK consumers are taking to cross-channel options in large numbers when available, according to a new eMarketer report. Location-based services, one cross-channel effort, still cause some trepidation, with privacy a key concern. Yet even these services are
eMarketer | Jul 23, 2014 04:01 AM [GMT] | comment? | recommend
Article: Low Smartphone Usage Hinders China's Mobile Banking Growth In China, a growing middle class and expanded mobile and internet penetration have driven digital banking usage. Though mobile banking has grown leaps and bounds, low smartphone penetration in the country is holding this back.
eMarketer | Jul 23, 2014 04:01 AM [GMT] | comment? | recommend
Article: Advanced Online Banking Users in Canada Still Hold Off on Mobile Digital banking use is widespread in Canada. The country has a highly concentrated and sound banking system that offers an array of digital banking services. Online banking has a strong following, although mobile banking is taking some time to catch on am
eMarketer | Jul 23, 2014 04:01 AM [GMT] | comment? | recommend
Article: Worldwide Ecommerce Sales to Increase Nearly 20% in 2014 Business-to-consumer (B2C) ecommerce sales worldwide will rise nearly 20% to reach $1.471 trillion in 2014, according to new figures from eMarketer. North America will remain the leading region in B2C ecommerce market share for 2014, but Asia-Pacific is e
eMarketer | Jul 23, 2014 04:01 AM [GMT] | comment? | recommend
Article: The Numbers Are In: Data-Driven Marketing Spending Still Climbing Though spending on data-driven marketing continued its upward slope in Q1 2014, gains in revenues and profitability slowed during the same timeframe. But according to research, investments may have hit a lull, with the majority of marketers planning to ke
eMarketer | Jul 22, 2014 04:01 AM [GMT] | comment? | recommend