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Articles from eMarketer

RSS feedDisplaying articles 1 - 10 of most recent articles

Article: Education Key to Re-Engaging Ad Blockers in the UK A recent study found that by providing customized communications to ad blocking users, large proportions could be persuaded to let ads in.
eMarketer | Feb 24, 2017 04:01 AM [GMT] | comment? | recommend
Article: Germany's Digital Display Ad Spending Beat Expectations in 2016 Outlays on digital and mobile display advertising in Germany climbed 6.5% last year, according to a leading source. Even more robust gains are anticipated in 2017, as digital ad spending approaches $2 billion.
eMarketer | Feb 24, 2017 04:01 AM [GMT] | comment? | recommend
Article: More Restaurant Owners Worldwide Roll Out Loyalty Programs Restaurant owners worldwide are investing more in customer loyalty programs. Diners sign up, but don’t really show loyalty to the restaurant.
eMarketer | Feb 24, 2017 04:01 AM [GMT] | comment? | recommend
Article: Global Retailers Still Haven't Cracked the Code on Their Digital Strategy Even though digital and omnichannel have been big retail buzzwords for years, more than half of retailers worldwide still haven’t taken concrete steps to deal with digital transformation.
eMarketer | Feb 24, 2017 04:01 AM [GMT] | comment? | recommend
Article: Weibo Makes Comeback as User Base, Earnings Surge Sina Weibo is no longer a has-been as the company’s fortunes are revived by new interest in user-generated short video and a live streaming service.
eMarketer | Feb 24, 2017 04:01 AM [GMT] | comment? | recommend
Article: Another Sign of Weakness in the Wearables Market? Fitbit reports a loss in Q4 2016 on a sharp decline in revenues.
eMarketer | Feb 24, 2017 04:01 AM [GMT] | comment? | recommend
Article: Online Businesses Biggest TV Ad Spenders in the UK Online businesses overtook food-related brands to become the UK’s biggest investors in TV advertising in 2016—a year in which UK TV ad spending recorded its seventh consecutive annual increase.
eMarketer | Feb 24, 2017 04:01 AM [GMT] | comment? | recommend
Article: Recommended Reading: February 24, 2017 eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Lyft expands to more cities; Some consumers are confused about the cloud; and more.
eMarketer | Feb 24, 2017 04:01 AM [GMT] | comment? | recommend
Article: Recommended Reading: February 23, 2017 eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Facebook may stream live games via MLB partnership; Germans aren’t happy about Netflix’s latest ad; and more.
eMarketer | Feb 23, 2017 04:01 AM [GMT] | comment? | recommend
Article: 2016 a Record Year for Ad Spending in Sweden Total media ad spending in Sweden reached new heights in 2016, with grocery retailer ICA retaining its position as the country’s top advertiser.
eMarketer | Feb 23, 2017 04:01 AM [GMT] | comment? | recommend