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Articles from eMarketer

RSS feedDisplaying articles 1 - 10 of most recent articles

Article: The State of Mexico's Mobile Market The continued decline of mobile service costs and the rise in smartphone adoption will help moderately increase mobile internet usage in Mexico this year, though the country’s mobile phone uptake in general remains low compared with many of its
eMarketer | 20 hours, 44 minutes ago | comment? | recommend
Article: For Millennials, Coupons Enhance the Grocery Shopping Experience Tight finances hold millennials back from spending freely, and when it comes to grocery shopping, this group is always on the lookout for coupons. Indeed, millennials say coupons enhance the grocery experience and they use their mobile devices to look for
eMarketer | 20 hours, 44 minutes ago | comment? | recommend
Article: Digital Grocery Shopping Grows in the UK, but Trails in Retail's Wake Shopping digitally in the UK is a common habit for the vast majority of the population. Digital grocery sales are growing, meanwhile, but put next to overall retail sales, the figures seem less than impressive.
eMarketer | 20 hours, 44 minutes ago | comment? | recommend
Article: Nearly One-Third of the World Will Use Social Networks Regularly This Year Approximately 2.34 billion people, or 32.0% of the global population and 68.3% of internet users, will access a social network regularly in 2016, up 9.2% from 2015. Greater access to the internet, particularly through mobile phones, will drive growth over
eMarketer | 20 hours, 44 minutes ago | comment? | recommend
Article: Facebook News Feed Puts Friends, Family First Facebook has announced your News Feed is about to get less newsy, and instead focus more on your friends and family. While many users do get news from Facebook, research suggests that it’s not a primary news source for many—and most ag
eMarketer | 20 hours, 44 minutes ago | comment? | recommend
Article: Content, Immersiveness Key to VR Success in China Internet users in China have concerns when it comes to future adoption of virtual reality (VR). For one thing, they don’t want it to make them feel sick. But aside from that, they’re looking for a lot of immersive content.
eMarketer | 20 hours, 44 minutes ago | comment? | recommend
Article: How Sentiment Analysis Helps Brands Sell At the Cannes Lions international advertising festival in June, data visualization technology provider Buzz Radar conducted an experiment that took sentiment analysis further, diving deeper into different types of emotional nuances. Patrick Charlton, dire
eMarketer | Jun 29, 2016 04:01 AM [GMT] | comment? | recommend
Article: Smartphone Owners Wait Years to Replace Handsets A strong majority of smartphone users wait two years or longer to upgrade their handset, according to June 2016 polling. Nearly half wait at least three years between upgrades—even putting upgrades off until their phone breaks.
eMarketer | Jun 29, 2016 04:01 AM [GMT] | comment? | recommend
Article: What Can Machine Learning Do? Many IT executives in North America currently have—or plan to have—machine learning programs in place, according to research. Predictive analytics is the No. 1 implementation, but execs have dozens of use cases on their agendas.
eMarketer | Jun 29, 2016 04:01 AM [GMT] | comment? | recommend
Article: Mobile Messaging Users in Vietnam Choose Homegrown Zalo About eight in 10 smartphone users in Vietnam have the messaging app Zalo installed on their phone, making the Vietnamese-created app the most popular in the category. Facebook Messenger is not far behind.
eMarketer | Jun 29, 2016 04:01 AM [GMT] | comment? | recommend