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Articles from eMarketer

RSS feedDisplaying articles 1 - 10 of most recent articles

Article: Despite Time Spent, Mobile Still Lacks for Ad Spend in the US Mobile may be stealing share of US adults daily time spent with media, but print still commands the most ad dollars, according to new eMarketer estimates. US advertisers will spend just 7 cents per US adult per hour spent on mobile this year, vs. nearly $
eMarketer | 13 hours, 12 minutes ago | comment? | recommend
Article: Chile's Internet Users Are Keen Simultaneous Digital Media Consumers In Chile, high digital device usage, a result of advanced internet adoption rates, has given way to simultaneous media consumption. Mobile phones are the most common device for multiscreening while watching TV.
eMarketer | 13 hours, 12 minutes ago | comment? | recommend
Article: Hungry Teens Spend Most on Food According to research, food is the No. 1 category for teen spending. But this young demographic is frugal when dining, favoring quick-service restaurants over other establishments.
eMarketer | 13 hours, 12 minutes ago | comment? | recommend
Article: Women Account for Nearly Half of UK Mobile Gamers Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, t
eMarketer | 13 hours, 12 minutes ago | comment? | recommend
Article: Mobile Continues to Steal Share of US Adults' Daily Time Spent with Media In 2013, time spent with digital media among US adults surpassed time spent with TV for the first timewith mobile driving the shift, according to new eMarketer estimates. This year, that trend will continue as US adults daily time spent with mobile grows
eMarketer | Apr 22, 2014 04:01 AM [GMT] | comment? | recommend
Article: Mobile Draws in Deal-Seeking Grocery Shoppers Saving money is the No. 1 reason for using mobile while grocery shopping, according to a new eMarketer report. While most coupons are still distributed in print, mobile deals are becoming more influential on product decisions.
eMarketer | Apr 22, 2014 04:01 AM [GMT] | comment? | recommend
Article: UK Key Trends for 2014: Content Creation Is a Top Agenda Item for Brands UK advertisers are scrambling aboard the content marketing bandwagon, and with good reason, according to a new eMarketer report. Nearly nine in 10 marketers are using content marketing, and social media, blogs, website articles and newsletters are the top
eMarketer | Apr 22, 2014 04:01 AM [GMT] | comment? | recommend
Article: Consumers Favor Small Businesses Because of Their Customer Focus US consumers favor small businesses over larger companies due to the personalized experiences the former provides. On the other hand, prices have little influence on consumers decisions to go with small companies, with the majority actually willing to pay
eMarketer | Apr 21, 2014 04:01 AM [GMT] | comment? | recommend
Article: Digital Grocery Shoppers in the UK Less Likely to Act on Impulse Theres still a preference among grocery shoppers in the UK to shop in-store. However, digital grocery sales are rising rapidly, and when UK shoppers do shun the store, they tend to make fewer impulse purchases.
eMarketer | Apr 21, 2014 04:01 AM [GMT] | comment? | recommend
Article: Photos Cluttering Your Facebook Feed? Here’s Why Photos are the top content posted by brand Facebook pages, grabbing the majority of shares. Because of this, they see far more action than posts that include other content types.
eMarketer | Apr 21, 2014 04:01 AM [GMT] | comment? | recommend