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Articles from eMarketer

RSS feedDisplaying articles 1 - 10 of most recent articles

Article: Growing Smartphone User Base in Mexico Fuels Messaging App Uptake After an early phase of adoption led by top-earning consumers, smartphone uptake is finally spreading in Mexico. As a result, the overall smartphone user base will continue to expand at double-digit rates through 2018. Such fast-paced advanced mobile devi
eMarketer | 16 hours, 28 minutes ago | comment? | recommend
Article: Real-Time Marketing Requires Patience and Listening The definition of real-time marketing continues to evolve, leaving marketers unsure just how swiftly they should be hooking into major cultural moments. In an interview with eMarketer, Joe McCaffrey, planning director and head of social at digital agency
eMarketer | 16 hours, 28 minutes ago | comment? | recommend
Article: Mobile UK Mothers Message via WhatsApp UK mother smartphone users turn to their phones most to text and access social media. Mobile instant messaging apps are also popular among mothers in the country, and those who use them are far and away most likely to use WhatsApp.
eMarketer | 16 hours, 28 minutes ago | comment? | recommend
Article: Millennials' Social Shares Don't Stop with the Post Millennials are more likely than the general population to share digital content via social, and their posts don't go unnoticed by peers. Nearly two-thirds of 18- to 34-year-olds are at least somewhat likely to make a purchase based on content shared
eMarketer | 16 hours, 28 minutes ago | comment? | recommend
Article: Bitcoin: Will Consumers Say, 'Show Me the Virtual Money'? Even as announcements and media attention help increase awareness of Bitcoin among consumers, many struggle to understand why they should use it instead of another form of digital payment. Specifically, concerns around price volatility and security are ke
eMarketer | 16 hours, 28 minutes ago | comment? | recommend
Article: Indonesia to Boast Double-Digit Ad Growth for Foreseeable Future Total paid media spending in Indonesia will rise by 22.0% to $11.16 billion this year, according to eMarketer estimates. Double-digit growth will continue through at least 2018, when spending will near $20 billion.
eMarketer | Oct 23, 2014 04:01 AM [GMT] | comment? | recommend
Article: Germany's Digital Shoppers Get Fashionable Online Digital buyers in Germany are more likely to purchase clothing and shoes online than they are any other product type. However, despite apparel's popularity among digital buyers, web users in the country still prefer the physical store when spending mo
eMarketer | Oct 23, 2014 04:01 AM [GMT] | comment? | recommend
Article: Why Marketing Tech Investments Will Change in 2015 Technology has become critical to marketing, and marketers are adopting new tools in order to improve customer service, satisfaction and retention. When evaluating technologies to invest in, marketers say it is necessary for them to be able to fully integ
eMarketer | Oct 23, 2014 04:01 AM [GMT] | comment? | recommend
Article: Immigrants in Canada: Just How Big Is Their Spending Power? Canada is one of the most multicultural nations in the world—and especially so among developed countries. As a community, foreign-born residents' impact on consumer behavior is already profound. According to a new eMarketer report, they have
eMarketer | Oct 23, 2014 04:01 AM [GMT] | comment? | recommend
Article: Smartphone-Toting Millennials Fuel Demand for Mobile-Optimized Sites Nearly 90% of millennial smartphone users say their phones never leave their side—both day and night. With their smartphones in hand almost every minute, it makes sense that millennial users would turn to such devices to surf the web. However, 8
eMarketer | Oct 23, 2014 04:01 AM [GMT] | comment? | recommend