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Articles from eMarketer

RSS feedDisplaying articles 1 - 10 of most recent articles

Article: Retail Sales in France to Rebound Next Year The gain is modest, 0.7%, but it stems a series of declines dating back to 2012, the last year the measure showed an increase. The declines, and next year’s projected gain, mainly reflect fluctuations in oil prices.
eMarketer | 8 hours, 2 minutes ago | comment? | recommend
Article: Rise of 'Fake News' Gives Brands a Shiver Growing awareness of fake news and alt-right sites have increased brands’ anxiety about where their ads appear.
eMarketer | 8 hours, 2 minutes ago | comment? | recommend
Article: Howard Schultz's Crowning Achievement as Starbucks CEO The company’s most notable business feat doesn’t involve pumpkin spice, and it doesn’t come in a cup.
eMarketer | 8 hours, 2 minutes ago | comment? | recommend
Article: The On-Ramp of Self-Driving Car Market Gets Crowded Apple joined a growing list of companies looking for a place in the emerging field of self-driving cars. The mix of potential players ranges across the automotive, technology and media sectors, signaling the wide impact self-driving cars are likely to hav
eMarketer | 8 hours, 2 minutes ago | comment? | recommend
Article: eMarketer Cuts Estimates for Ecommerce in India New currency rules are expected to sharply reduce COD payments, a common system for ecommerce in the market. But ecommerce will still register strong growth.
eMarketer | 8 hours, 2 minutes ago | comment? | recommend
Article: Three Agencies Release Estimates for 2017 Ad Spending Magna, GroupM and Zenith all projected relatively healthy increases in global ad spending in 2017, despite the challenges in following a year that included the Summer Olympics and a US election.
eMarketer | 8 hours, 2 minutes ago | comment? | recommend
Article: Tales from the Marketing Trenches: Snapchat Geofilters Thinking about testing Snapchat’s geofilters? A Ben & Jerry's marketer talks about her experiences working with the app’s signature ad product.
eMarketer | Dec 5, 2016 04:01 AM [GMT] | comment? | recommend
Article: UK Kids Tune In to YouTube Today’s children and teens have been presented with more video viewing options than any demographic before them, and in return they’re become keen users of new digital video platforms. YouTube use is particularly common, with only a sm
eMarketer | Dec 5, 2016 04:01 AM [GMT] | comment? | recommend
Article: Quality, Transparency of Location Data Top Concerns for Marketers Client-side marketers in the US appear to be more worried about location data issues than agency professionals. According to November 2016 research, roughly 40% of marketers are concerned with both data quality and transparency.
eMarketer | Dec 5, 2016 04:01 AM [GMT] | comment? | recommend
Article: How to Disrupt a Market: Win 53 Million Subscribers in Under 90 Days Reliance Jio upends India’s wireless landscape by providing free calls and data at bargain basement prices, helping to usher in the country’s 4G revolution.
eMarketer | Dec 5, 2016 04:01 AM [GMT] | comment? | recommend