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Articles from eMarketer

RSS feedDisplaying articles 1 - 10 of most recent articles

Article: Boomers Decide Now May Be a Good Time to Get Healthy As more boomers focus on staying active and preserving their physical appearance and weight, they're fueling the markets for exercise as well as anti-aging products and services. And according to a new eMarketer report, with the number of insured boom
eMarketer | 18 hours, 15 minutes ago | comment? | recommend
Article: Mothers Get Social on Smartphones What's today's mobile mother up to? Based on recent research, when she's using her smartphone, she's most likely texting away or using social media. And speaking of social networking and mobile, mothers use smartphones more than laptops an
eMarketer | 18 hours, 15 minutes ago | comment? | recommend
Article: Netflix Arrives in France Beginning September 15, film and video fans in France can subscribe to Netflix. The US streaming service may struggle with brand awareness, though; two months ago, just 24% of internet users had heard of it.
eMarketer | 18 hours, 15 minutes ago | comment? | recommend
Article: Social, Video Make Moves in Mexico's Display Ad Market Display remains the leading digital format for advertising in Mexico, according to a new eMarketer report. While banners represent the bulk of investments in display advertising in the country, social and video have shown huge gains over the past few year
eMarketer | Sep 19, 2014 04:01 AM [GMT] | comment? | recommend
Article: APAC Ranks No. 2 Worldwide for Social Network Ad Spend Share Asia-Pacific trails only North America in share of social network ad spending worldwide, according to new eMarketer estimates, grabbing nearly 30% of the total this year. Social network ad spending in the region will rise more than 53% in 2014 to pass $5
eMarketer | Sep 19, 2014 04:01 AM [GMT] | comment? | recommend
Article: UK Millennials Most Likely to Mobile Message Their Mates Mobile messaging apps are becoming popular alternatives to SMS in the UK. Indeed, in terms of sheer volume, messages sent via these apps surpassed the number of texts sent last year. UK millennials are most likely to use such apps, motivated in the main b
eMarketer | Sep 19, 2014 04:01 AM [GMT] | comment? | recommend
Article: B2B Marketers: What Insights Are You Using? More than 80% of business-to-business marketers now use "insights" to shape their marketing messages and sales conversations as well as differentiate from the competition. However, the ones they use and the ones they say are most effective don&#
eMarketer | Sep 19, 2014 04:01 AM [GMT] | comment? | recommend
Article: Millennials Respond to Brand Transparencyfor Health and Other Products When looking to reach millennials via social media, health brands should look to empower these first-time consumers with information and demonstrate their companies are honest and straightforward. In an interview with eMarketer, Erin Byrne, chief engageme
eMarketer | Sep 19, 2014 04:01 AM [GMT] | comment? | recommend
Newsroom: eMarketer: Over 10% of UK Digital Ad Revenues to Come from Social Networks UK social network ad spend shows strong growth LONDON, UK (September 18, 2014) — Social network ad spending in the UK is still on a strong upward trajectory, with eMarketer [...]
eMarketer | Sep 18, 2014 04:01 AM [GMT] | comment? | recommend
Article: Mobile Internet Ad Spend Skyrockets in Canada Mobile internet ad spending in Canada will grow by a whopping 119.2% this year, hitting CA$715.7 million ($668.9 million), according to eMarketer. This strong growth will help push mobile's share of total digital ad spending to 18.8% in 2014.
eMarketer | Sep 18, 2014 04:01 AM [GMT] | comment? | recommend