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Articles from eMarketer

RSS feedDisplaying articles 1 - 10 of most recent articles

Article: UK Retailer Sites See Major Mobile Interest Digital shoppers in the UK invariably use their mobile devices at some point in the shopping journey. For 10 of the biggest retailers in the UK with a digital presence, that's very much the case. In the past year they saw a surge in the amount of Andr
eMarketer | 19 hours, 4 minutes ago | comment? | recommend
Article: Despite Huge Digital Video Audience, Brazil Sees Low Video Ad Engagement Brazil is home to the largest digital video viewer audience in Latin America, and the country boasts the highest penetration in the region as well. However, that's not translating to high video ad engagement.
eMarketer | 19 hours, 4 minutes ago | comment? | recommend
Article: Do Mothers Need Some Time Away from Social Media? Social networking may be stressing mothers out. Half of US mother social users report feeling pressure to create an image that their lives are perfect on social platforms, with younger mothers especially likely to feel this way. The majority of mothers ha
eMarketer | 19 hours, 4 minutes ago | comment? | recommend
Article: The Content Is Out, but Where's the ROI? More than three-quarters of business-to-consumer marketers use content marketing. However, they're still struggling to measure content effectiveness, citing this as the top content marketing challenge, and less than one-quarter say they're success
eMarketer | 19 hours, 4 minutes ago | comment? | recommend
Article: Facebook Messenger Makes Its Mark in APAC Facebook's release of a separate messaging app wasn't exactly greeted with open arms in the US, but the story is different across Asia-Pacific. Nearly 60% of mobile web users in the Philippines and 57% in India use Facebook Messenger, according to
eMarketer | 19 hours, 4 minutes ago | comment? | recommend
Article: Snapchat's Audience Is Teen-y Snapchat ran its first advertisement this past weekend. Usage of the disappearing photo-sharing app is still relatively low in the US, according to research, and those who do use it are overwhelmingly likely to be teens.
eMarketer | Oct 21, 2014 04:01 AM [GMT] | comment? | recommend
Article: Want to Improve the Customer Experience? Get Aligned Marketers say having a senior management team committed to understanding the customer as well as functional alignment and support of a customer experience strategy are the most important attributes of customer centricity. However, few say their core teams
eMarketer | Oct 21, 2014 04:01 AM [GMT] | comment? | recommend
Article: Android Leads Finland's Smartphone Market Android is the leading smartphone operating system in Finland, but Windows Phone trails right behind. In terms of brand, Nokia Lumia leads the pack—but once again, not by much, as Samsung grabs just a slightly smaller share of smartphone users.
eMarketer | Oct 21, 2014 04:01 AM [GMT] | comment? | recommend
Article: Where Can Digital Video Ads Have Consumers' Attention? Smartphones The device on which a digital video ad is viewed—not mood, location or content genre—matters the most when it comes to grabbing a viewer's eye, and smartphones are the best at this, beating out tablets and PCs for audience attentio
eMarketer | Oct 21, 2014 04:01 AM [GMT] | comment? | recommend
Article: Europe's Online Video Market Poised for Further Growth As Netflix expands in Europe, avid consumers are watching more video than ever before, boosting associated revenues to new highs. Most of the revenue growth in Europe will be associated with online subscription video-on-demand and ad-supported video.
eMarketer | Oct 20, 2014 04:01 AM [GMT] | comment? | recommend