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Articles from eMarketer

RSS feedDisplaying articles 1 - 10 of most recent articles

Newsroom: eMarketer Cuts US Uber Forecast Beleaguered app losing users to Lyft May 15, 2018 (New York, NY) Following a series of public relations scandals last year and the aggressive expansion of Lyft, eMarketer has […]
eMarketer | May 15, 2018 04:01 AM [GMT] | comment? | recommend
Newsroom: eMarketer Breakfast Event State of Digital: Trust at the Crossroads May 9, 2018 (New York, NY) From data breaches and privacy fears to brand safety concerns related to programmatic ad buying, marketers have plenty of reasons to worry about […]
eMarketer | May 9, 2018 04:01 AM [GMT] | comment? | recommend
Newsroom: More than a Quarter of Indias Population Will Use a Smartphone This Year Smartphone market in India is the highest growing in the world May 3, 2018 (London, UK)In India, 337.0 million people, or more than a quarter of the population, will use […]
eMarketer | May 3, 2018 04:01 AM [GMT] | comment? | recommend
Newsroom: Amazon Echo Losing Share as Speaker Rivalry Heats Up Smart speakers surpass wearables in gadget race May 2, 2018 (New York, NY)While Amazon Echo dominates the voice-enabled speaker market, its user share is slowly shrinking, as those of Google […]
eMarketer | May 2, 2018 04:01 AM [GMT] | comment? | recommend
Newsroom: Media Use Close to Saturation Point in the UK May 1, 2018 (London, UK)People in the UK will engage with media more than ever this year, but overall consumption has plateaued, according to eMarketers latest time spent with media […]
eMarketer | May 1, 2018 04:01 AM [GMT] | comment? | recommend
Newsroom: China: Mobile Usage Will Overtake TV This Year The popularity of digital video is a key contributor London, 19 April 2018:This year, for the first time, adults in China will spend more time with their mobile devices than […]
eMarketer | Apr 19, 2018 04:01 AM [GMT] | comment? | recommend
Newsroom: Native Ad Spend Will Make Up Nearly 60% of US Display Spending in 2018 April 11, 2018 (New York, NY) Thanks to the massive growth of advertising on social networks and mobile devicestwo areas where native ads dominatenative advertising now accounts for more […]
eMarketer | Apr 11, 2018 04:01 AM [GMT] | comment? | recommend
Newsroom: eMarketer Hires Former Ad Age Editor as Content Strategist and Executive Editor April 10, 2018 (New York, NY) eMarketer is proud to announce that Ann Marie Kerwin has been appointed head of content strategy and executive editor for its flagship product, […]
eMarketer | Apr 10, 2018 04:01 AM [GMT] | comment? | recommend
Newsroom: More than 80% of US Digital Display Ads Will Be Bought Programmatically in 2018 By 2020, more than $65 billion will be spent on programmatic digital display advertising April 9, 2018 (New York, NY) Over $46 billion will go to programmatic advertising in […]
eMarketer | Apr 9, 2018 04:01 AM [GMT] | comment? | recommend
Newsroom: UK: Social Networks Will Take a Quarter of Digital Ad Spend in 2018 London, 2 April 2018:A quarter of all UK digital ad spending will go to social networks this year, according to eMarketers most recent forecast. In 2018, marketers in the UK […]
eMarketer | Apr 2, 2018 04:01 AM [GMT] | comment? | recommend