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Articles from eMarketer

RSS feedDisplaying articles 1 - 10 of most recent articles

Article: Why Are Internet Users Cutting the Cord? A growing percentage of American households are cutting the cable TV cord each year, per eMarketer estimates. According to January 2016 research from Salesforce, cost is one of the top reasons.
eMarketer | Apr 29, 2016 04:01 AM [GMT] | comment? | recommend
Article: Breaking into the Brain: How Mobile Brings Brands Closer to Consumers Dr. Thomas Trautmann, certified neuromarketing instructor and business partner at SalesBrain, an advertising agency that uses neuromarketing to tap into the consumer's mind, talks about how the personal nature of mobile devices allows marketers to con
eMarketer | Apr 29, 2016 04:01 AM [GMT] | comment? | recommend
Article: How Brands in Western Europe Are Reaching Affluent Consumers Millions of consumers in Western Europe have significant disposable income, and most are attracted to some extent by upmarket goods and services. Yet many high-end brands are just starting to appeal successfully to affluent consumers on digital platforms.
eMarketer | Apr 29, 2016 04:01 AM [GMT] | comment? | recommend
Article: Paid OTT Video Not Yet a Mainstream Way to View Content in Japan Overall, just 12% of internet users in Japan say they use paid over-the-top (OTT) video services, according to March 2016 research. Though that figure seems low, it’s just 10% less than the respondents who said they use cable TV, and only 5% les
eMarketer | Apr 29, 2016 04:01 AM [GMT] | comment? | recommend
Article: Mother's Day Spending to Reach $21.4 Billion This Year Mother’s Day spending in the US is expected to reach $21.39 billion this year, a slight increase compared to a year prior, according to research.
eMarketer | Apr 29, 2016 04:01 AM [GMT] | comment? | recommend
Newsroom: eMarketer: Smartphones boosting increased digital time for UK adults <p>Mobile Ad Spending Increasing London, UK (April 27, 2016) —The amount of time UK adults spend consuming digital content continues to rise with consumers spending an extra 25 minutes a […]</p><p>The post
eMarketer | Apr 29, 2016 04:01 AM [GMT] | comment? | recommend
Article: Apple Pay Seen as a Luxury, Niche Service in China Nearly half of internet users in China don’t use Apple Pay because their current mobile payment tools meet all of their requirements, a February 2016 survey found.
eMarketer | Apr 28, 2016 04:01 AM [GMT] | comment? | recommend
Article: B2B Executives Focus on the Customer in Marketing Technology Spend Customer centricity, a philosophy built around identifying and targeting a company’s most profitable customers to drive growth, is gaining a growing following in the B2B sector. According to research, many of the philosophy’s adherents
eMarketer | Apr 28, 2016 04:01 AM [GMT] | comment? | recommend
Article: In Three Years, Analytics and Big Data Skills Will Be Most in Demand Digital expertise in security, as well as web and mobile development, were most in demand for executives in the US and Europe during Q4 2015, according to research. Within a few years, competency in analytics and big data will be a more crucial skill need
eMarketer | Apr 28, 2016 04:01 AM [GMT] | comment? | recommend
Article: UK Consumers Seek a New Shopping Reality There’s a great deal of excitement around virtual and augmented reality in the tech community, but consumer awareness—and especially usage—in the UK is still quite low. That said, the nation’s digitally advanced sho
eMarketer | Apr 28, 2016 04:01 AM [GMT] | comment? | recommend