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Articles from eMarketer

RSS feedDisplaying articles 1 - 10 of most recent articles

Article: Tracking the Habits of New Zealand's Internet Users A comprehensive look at internet usage habits in New Zealand offers insights into the country’s digital habits. Seven in 10 users spent more than 2 hours per day online, while laptops and smartphones were the most frequently used tools to get th
eMarketer | 8 hours, 29 minutes ago | comment? | recommend
Article: Marketing Data Yields Accurate Decisions for SMBs Worldwide There’s no question that professionals at small- and medium-sized businesses (SMBs) worldwide rely heavily on marketing data. But what decisions does it help with most? According to research, a little more than half said it’s most valu
eMarketer | 8 hours, 29 minutes ago | comment? | recommend
Article: Digital Video Viewing on the Rise in the Middle East and North Africa Internet users in the Middle East and North Africa have a strong appetite for digital video. According to research from Ipsos Connect, at least half of respondents in each country included in the survey said they watched movies digitally.
eMarketer | 8 hours, 29 minutes ago | comment? | recommend
Article: People Aren't Feeling Facebook's Reactions Facebook launched its Reactions feature—an extension of the “like” button—in February, giving users more options to express their feelings instead of simply liking a post. Yet this feature is hardly being used.
eMarketer | 8 hours, 29 minutes ago | comment? | recommend
Article: Smartphones Lead Diners to Restaurants Smartphones are a key part of the dining experience for many internet users, even before they head to a restaurant. According to April 2016 research, about half of diners use their device to find a restaurant location or browse a menu.
eMarketer | 8 hours, 29 minutes ago | comment? | recommend
Article: US Financial Services Advertisers Continue to Expand Digital Spending The US financial services industry will spend $8.37 billion on digital advertising in 2016, a 14.5% gain from 2015. As a result, this sector will be responsible for 12.2% of total US digital ad spending for the year.
eMarketer | May 25, 2016 04:01 AM [GMT] | comment? | recommend
Article: How Beacon Data Helps Marketers Target Consumers Beyond Store Walls Beacons are most often thought of as a means to target ads to consumers on a hyperlocal level, but data gathered by beacons can also help to serve them better ads wherever they go. eMarketer discussed this advancement with Andrew Dubatowka, director of pr
eMarketer | May 25, 2016 04:01 AM [GMT] | comment? | recommend
Article: Google's Journey into Machine Learning: What Marketers Need to Know With the new Google Analytics 360 Suite, machine learning comes to center stage as marketers contend with how to use this technology in their digital strategies. The recently launched enterprise marketing cloud suite is working to bring together the once
eMarketer | May 25, 2016 04:01 AM [GMT] | comment? | recommend
Article: Daily Media Time Still Increasing in the UK In the US and Canada, growth in time spent with media by adults has slowed to a crawl—at least until the next big technological disruption comes along. In the UK, by contrast, time spent with media continues to rise, even if less so than earlier
eMarketer | May 25, 2016 04:01 AM [GMT] | comment? | recommend
Article: Does Data Analytics Help Deliver Superior Customer Experiences? Nearly half of executives worldwide anticipate that data analytics will result in a significant, across-the-board shift in their ability to deliver a superior customer experience within the next two years, February 2016 research found. More than a quarter
eMarketer | May 25, 2016 04:01 AM [GMT] | comment? | recommend