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Articles from eMarketer

RSS feedDisplaying articles 1 - 10 of most recent articles

Article: How Social Platforms Are Using Video to Capture Audience Attention Facebook, Snapchat and Twitter are embarking on a massive land grab for video content, hoping to drive increased usage and capture a greater portion of digital video ad revenues with familiar ad formats such as pre-roll and mid-roll.
eMarketer | 15 hours, 32 minutes ago | comment? | recommend
Article: As China Tries to Go Cashless, Government Casts a Wary Eye Mobile payment systems like Alipay and WeChat Pay are heralding the death of cash in China, but in doing so risk drawing the ire of the government.
eMarketer | 15 hours, 32 minutes ago | comment? | recommend
Article: Influencers Are Big in China, but Influencer Marketing Is Underutilized Josh Steimle, founder and CEO of international digital marketing agency MWI, explains why more brands in China should use influencer marketing.
eMarketer | 15 hours, 32 minutes ago | comment? | recommend
Article: Data Feed for August 21, 2017 A scan of new data from around the world
eMarketer | 15 hours, 32 minutes ago | comment? | recommend
Article: More Options Boost UK Proximity Mobile Payments The mainstreaming of proximity mobile payments in the UK is accelerating. In the first six months of 2017, the value and volume of transactions rose by double and triple digits, respectively.
eMarketer | 15 hours, 32 minutes ago | comment? | recommend
Article: Out-of-Home's Conversion to Digital Accelerates in the UK Digital out-of-home ad spending surged in Q2 2017 as advertiser adoption and the switchover of prime locations to digital boosted outlays by 30% year over year.
eMarketer | Aug 18, 2017 04:01 AM [GMT] | comment? | recommend
Article: Many App Marketers Think Ad Fraud Is a Serious Problem Most app marketers see ad fraud as a problem, but only a minority admit to understanding how fraud works—and how it affects the bottom line.
eMarketer | Aug 18, 2017 04:01 AM [GMT] | comment? | recommend
Article: Businesses Giving Tablets a New Lease on Life Tablet shipments continued to rebound in Western Europe in Q2 2017, with Apple’s new iPad models and business interest in detachable models driving growth.
eMarketer | Aug 17, 2017 04:01 AM [GMT] | comment? | recommend
Article: Cuba Is on a Slow Crawl Toward Increased Internet Access Cuba has taken some baby steps toward wider internet access, but the country’s telecom infrastructure lags, and the government closely monitors online content and behavior.
eMarketer | Aug 17, 2017 04:01 AM [GMT] | comment? | recommend
Article: Apple Sets Sights on Original Content Apple is opening its wallet for original video content for the first time, putting it into direct competition with players like Netflix, HBO and Hulu.
eMarketer | Aug 17, 2017 04:01 AM [GMT] | comment? | recommend