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Articles from eMarketer

RSS feedDisplaying articles 1 - 10 of most recent articles

Article: eMarketer Bumps Up Estimates for Social Media Usage in China More than eight in 10 internet users in China, or 626 million people, will access social networks regularly in 2017, according to eMarketer’s latest forecast.
eMarketer | 11 hours, 47 minutes ago | comment? | recommend
Article: Recommended Reading: June 27, 2017 eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Pandora CEO plans to step down; Bezos holds fast to India investments; and more.
eMarketer | 11 hours, 47 minutes ago | comment? | recommend
Article: Creative Remains a Challenge on Mobile Video Developing creative and understanding changing viewer habits are just some of the challenges mobile marketers and their agencies face in delivering effective mobile video, according to a new study.
eMarketer | 11 hours, 47 minutes ago | comment? | recommend
Article: Digital Assistants Are on the Radar in Germany, but Few Consumers Plan to Use Them A June 2017 study of internet users ages 18 and older in Germany by PricewaterhouseCoopers (PwC) found high awareness of digital assistants among respondents. But privacy and safety concerns appear to be holding back adoption.
eMarketer | 11 hours, 47 minutes ago | comment? | recommend
Article: Listen In: How Do People Around the World Consume News? In the latest episode of "Behind the Numbers," eMarketer's Ezra Palmer and Marcus Johnson talk about whether or not social media sites, messaging apps and other new channels are creating a less-informed population.
eMarketer | 11 hours, 47 minutes ago | comment? | recommend
Article: Social Media Ads Are Doing Their Job in India Social media seems to be a useful marketing channel for advertisers in India. Recent data shows that more than 85% of smartphone users in the country click on social media ads.
eMarketer | Jun 26, 2017 04:01 AM [GMT] | comment? | recommend
Article: Recommended Reading: June 26, 2017 eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: YouTube TV expands to more markets; Facebook brings anti-terror effort to UK; and more.
eMarketer | Jun 26, 2017 04:01 AM [GMT] | comment? | recommend
Article: As Ad Blocker Use Grows, Publishers Face New Challenges Advertisers and publishers are under constant pressure to better target, deliver and track their messages to consumers. But many consumers feel bombarded by the ad experience. Here are some strategies that publishers are using to get around the problem.
eMarketer | Jun 26, 2017 04:01 AM [GMT] | comment? | recommend
Article: Digital Nears Tipping Point for Daily Media Time in Western Europe eMarketer expects that digital will draw the largest share of adults’ time spent with media in France and Germany for the first time in 2017. And in the UK, digital will come close to attracting a majority share of total media time.
eMarketer | Jun 26, 2017 04:01 AM [GMT] | comment? | recommend
Article: More Spending on Social Video Ads Is Planned More marketers currently invest in video advertising on Facebook and YouTube than on Instagram and Twitter, but they’re increasing spending on all four social media platforms.
eMarketer | Jun 23, 2017 04:01 AM [GMT] | comment? | recommend