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Articles from eMarketer

RSS feedDisplaying articles 1 - 10 of most recent articles

Article: Marketing in the UK: Programmatic Will Be the Norm, Once Issues of Transparency and Mobile Are Overcome Is progammatic the new normal in the UK? Not yet, but it will be soon, according to an eMarketer interview with PubMatic’s Bill Swanson, Country Manager, UK. But issues with transparency and the move to mobile must be overcome first.
eMarketer | Nov 21, 2014 04:01 AM [GMT] | comment? | recommend
Article: Cisco Describes Native Ad Efforts that Lengthen Engagement What does "native advertising" mean to you? Ask 10 marketers, and you'll likely get 10 different answers. Find out what it means to Cisco Systems in our interview with global media director Radhika Narang.
eMarketer | Nov 21, 2014 04:01 AM [GMT] | comment? | recommend
Article: Most US Parents Monitor Kids' Online Activity Closely Most US children and teens under 18 have access to some sort of digital device. Though these digital natives are properly tech-savvy, it doesn't mean parents aren't keeping an eye on their online activities. Some 95% of parents reported they monit
eMarketer | Nov 21, 2014 04:01 AM [GMT] | comment? | recommend
Article: Apple Still Atop Tablet Market in Mexico There were 8.1 million tablet users in Mexico in Q2 2014. Apple came in first place, with a 44% market share during that period, down from 72% in Q2 2012. Samsung added 7 percentage points to reach a 25% slice and "other" manufacturers&mdash
eMarketer | Nov 21, 2014 04:01 AM [GMT] | comment? | recommend
Article: China Leads World in Internet Population China, the most populous country in the world, is also it’s largest internet market, with an estimated 643.6 million people going online monthly this year. By 2018, more than three-quarters of a billion people in China will be web-enabled.
eMarketer | Nov 21, 2014 04:01 AM [GMT] | comment? | recommend
Article: Thanksgiving Store Openings Remain Controversial Thanksgiving is a time to be grateful for friends, family, food—and retailers? It depends on who you ask. According to one researcher, men are more likely than women to think it’s a great idea for stores to open all day on Thanksgiving
eMarketer | Nov 21, 2014 04:01 AM [GMT] | comment? | recommend
Article: Understanding Is Main Obstacle to Programmatic in Canada Do Canadian marketers understand programmatic? Many say they don't—and it’s holding back spending. Other concerns include whether the content they would be advertising against was really premium.
eMarketer | Nov 20, 2014 04:01 AM [GMT] | comment? | recommend
Article: Internet to Hit 3 Billion Users in 2015 The number of internet users worldwide will surpass 3 billion in 2015, according to new eMarketer estimates, as inexpensive mobile phones and mobile broadband connections drive internet access and usage in countries where fixed internet has been out of re
eMarketer | Nov 20, 2014 04:01 AM [GMT] | comment? | recommend
Article: Digital Video in the UK: More TV-Like Content Means More TV-Like Ads Digital video viewers in the UK, while still heavy consumers of short-form, YouTube-like content, are more predisposed to watching long-form, TV-like content online than their US cousins. Long-form ads, it seems, are porting to the digital realm as well.
eMarketer | Nov 20, 2014 04:01 AM [GMT] | comment? | recommend
Article: Does Anyone Really Use Social for Customer Service? Many firms began using social media for some form of customer service just as soon as consumers started tweeting and posting complaints about their brands online—and while the decision to respond to those messages may have been a good one, trans
eMarketer | Nov 20, 2014 04:01 AM [GMT] | comment? | recommend