User Name:

Password:

remember me

Forgot your password?

Not a member?

Join Now

Articles from eMarketer

RSS feedDisplaying articles 1 - 10 of most recent articles

Article: In Mobile Payment Adoptions, Millennials Lead Millennials are the first generation to enter adulthood with smartphone ownership as the norm, and they are the ones who put social networking on the map. The demographic also overindexes for mobile payments and smartphone usage, and they are willing to t
eMarketer | Apr 24, 2015 04:01 AM [GMT] | comment? | recommend
Article: Marketers Struggle to Map Multichannel Customers' Journeys Few marketers are leveraging potentially key sources of data about the customer journey, such as call center info and mobile app analytics, recent research finds. Marketers are also falling short when it comes to "connecting the dots" to track c
eMarketer | Apr 24, 2015 04:01 AM [GMT] | comment? | recommend
Article: Drone Deliveries Have the Potential for Takeoff in the UK Digital retail in the UK is well advanced, with proportionally more digital shoppers and buyers there than in any other country worldwide. But consumers are demanding more—they're even quite open to the idea of drone deliveries, though many
eMarketer | Apr 24, 2015 04:01 AM [GMT] | comment? | recommend
Article: Video Viewability Standards Have a Long Way to Go The comforting forecast for digital video ad spend masks structural problems in the industry, the most pressing of which is a disagreement between buyers and sellers over current standards for benchmarks, especially when it comes to viewability. According
eMarketer | Apr 24, 2015 04:01 AM [GMT] | comment? | recommend
Article: To Help Lead Process, B2Bs Must Deal with 'Dirty' Data The majority of business-to-business (B2B) marketers estimate that over one-quarter of their marketing database includes old, inaccurate or duplicate leads. While third-party solutions can help clean up the mess, adoption has a long way to go. Based on in
eMarketer | Apr 24, 2015 04:01 AM [GMT] | comment? | recommend
Article: Smartphone Gamers in Brazil Are Frequent Players Smartphones are the device of choice for video gamers in Brazil. Among those who play this way, games are their most common smartphone activity, as well as the most popular apps.
eMarketer | Apr 24, 2015 04:01 AM [GMT] | comment? | recommend
Article: Total Media Ad Spending Rebounded in Sweden in 2014 Total media ad spending in Sweden increased last year for the first time since 2011, according to recent research. Digital advertising was the big winner in 2014 as spending rose 16.3%. Growth in the media advertising market in Sweden is expected to conti
eMarketer | Apr 23, 2015 04:01 AM [GMT] | comment? | recommend
Article: Android Extends Latin America Dominance to Tablets Having established a solid smartphone clientele across Latin America, Android is also taking the region's nascent tablet market by storm. Android and iOS are vying for a Latin American market predicted to reach 152.6 million smartphone users and 92.3
eMarketer | Apr 23, 2015 04:01 AM [GMT] | comment? | recommend
Article: More OTT Time Means More Ad Time Over-the-top (OTT) programming will grab a growing amount of consumers' TV time in the coming years as viewers increasingly turn to the services for long-form and live content. According to recent data, the average weekly time internet users spend wat
eMarketer | Apr 23, 2015 04:01 AM [GMT] | comment? | recommend
Article: Global Digital Music Sales Catch Up to Physical, Finally The music industry continues to undergo a digital transformation. According to recent data, digital music revenues worldwide rose nearly 7% last year to tie physical sales in share for the first time, at 46% each. Streaming services were the key driver of
eMarketer | Apr 23, 2015 04:01 AM [GMT] | comment? | recommend