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Articles from eMarketer

RSS feedDisplaying articles 1 - 10 of most recent articles

Article: What Is the Future of Proximity Marketing? Proximity marketing isnt new, but according to a new eMarketer report, the field is still new enough to make it extremely difficult to forecast. The only thing that everyone agrees on is that retailer uptake of new platforms will be limited to small-scale
eMarketer | Apr 18, 2014 04:01 AM [GMT] | comment? | recommend
Article: Italy’s Smartphone ‘Second Screeners’ Visit Social Networks While Watching TV Checking in on social sites is the most popular TV-related activity among smartphone users in Italy. And more than half of those who access social networks while viewing television click on ads there.
eMarketer | Apr 18, 2014 04:01 AM [GMT] | comment? | recommend
Article: CMO One-to-One: Taco Bell’s Secret Sauce Might Just Be Mobile Marketing Chris Brandt, CMO at Taco Bell, is calling the quick-service restaurants new breakfast items innovation with a twist on the familiar. Thats his plan in marketing too, by using Instagram and soon rolling out a mobile ordering app.
eMarketer | Apr 18, 2014 04:01 AM [GMT] | comment? | recommend
Article: After Success, More Spending on Mobile Local Ads Location-based ads served via mobile arent going away, with revenues and spending expected to skyrocket in the coming years. Social and local search will be the largest drivers of growth.
eMarketer | Apr 17, 2014 04:01 AM [GMT] | comment? | recommend
Article: Google’s Search Revenues Shift Marketers are finding that Googles Product Listing Ads (PLAs) perform better than regular paid search campaigns. As a result, theyre moving ad dollars from general paid search budgets toward PLA spending.
eMarketer | Apr 17, 2014 04:01 AM [GMT] | comment? | recommend
Article: UK Key Trends for 2014: Big Data—Much Talk, Little Action? The notion of big data is a major challenge for UK advertisers, according to a new eMarketer report. The prospect of capitalizing on the mountains of digitally collected data available is compelling. But what data is most important, and how should it be a
eMarketer | Apr 17, 2014 04:01 AM [GMT] | comment? | recommend
Article: Computers Still the Device of Choice for Internet Access in Brazil More than half of Brazils internet users go online via mobile. However, the computer is still the preferred device when accessing the internet.
eMarketer | Apr 17, 2014 04:01 AM [GMT] | comment? | recommend
Article: Special Offers Get Mobile Users to Opt In Deal-seeking is the top reason US mobile device users sign up to receive mobile marketing messages. And research finds that discounts are the primary driver of actions taken after seeing such messages.
eMarketer | Apr 16, 2014 04:01 AM [GMT] | comment? | recommend
Article: Social Media Advertisers in Canada Favor Nonpaid Strategies Paid social advertising products have recently surfaced in Canada. But according to a new eMarketer report, marketers still prefer earned media efforts. Consumer engagement is the most important social marketing activity.
eMarketer | Apr 16, 2014 04:01 AM [GMT] | comment? | recommend
Article: Majority of Interactive Videos Viewed Through the End Interactive video was a smash hit in 2013, with fully played rates reaching 70.0% in North America. According to research, interactive video advertising is poised to see tremendous growth again in 2014.
eMarketer | Apr 16, 2014 04:01 AM [GMT] | comment? | recommend