Articles from eMarketer

Displaying articles 1 - 10 of most recent articles

Newsroom: eMarketer Event: Detroit Breakfast June 18, 2013 Tuesday June 18th, 2013- Detroit, MI eMarketer’s Noah Elkin will be delivering a presentation titled “KEY DIGITAL TRENDS FOR 2013 AND BEYOND” About eMarketer’s Detroit Breakfast Joi
eMarketer | 16 hours, 59 minutes ago | comment? | recommend

Article: B2B Email Marketers Focus on Targeting Content The tactic B2B email marketers most want to improve on is getting content out to the right segments. Most use email marketing for customer acquisition and lead nurturing, pointing to the importance of making sure the right people are reading the content m
eMarketer | 16 hours, 59 minutes ago | comment? | recommend

Article: UK Moms Take Heed of Social Two out of five UK moms who used parenting forums said they bought a product based on a comment or review they saw there. Parenting blogs like Mumsnet were the most popular destinations for UK moms, followed by Facebook, individual blogs and Twitter.
eMarketer | 16 hours, 59 minutes ago | comment? | recommend

Article: Mobile Becoming Moms' Daily Shopping Companion Mobile is becoming an essential part of moms daily shopping routine. More than one-third of US moms reported using mobile devices every day to shop, rising to more than half who used a smartphone or tablet every week for shopping. Clothing and beauty were
eMarketer | 16 hours, 59 minutes ago | comment? | recommend

Article: Mobile Ad Spending Still Lags in Canada The smartphone and tablet user base is rising quickly in Canada, but advertisers have still been hesitant to put ad dollars to mobile. According to a new eMarketer report, spending will rise as metrics improve and brands create innovative approaches to th
eMarketer | 16 hours, 59 minutes ago | comment? | recommend

Article: Majority of US Mobile Consumers Use Devices to Comparison Shop Mobile devices are great tools for shoppers looking to get pricing information on products. But research shows that only a small percentage are actually making purchases on them with any frequency. Consumers are also taking advantage of shopping-specific
eMarketer | May 20, 2013 04:01 AM [GMT] | comment? | recommend

Article: In the UK, Smartphones Become the Rule, Not the Exception Research finds that six out of 10 consumers in the UK now own smartphones, with women accounting for a growing share of users. As smartphones become so common among the population, mobile behaviors are getting further ingrained.
eMarketer | May 20, 2013 04:01 AM [GMT] | comment? | recommend

Article: Responsive Design Aims to Solve the Multiscreen Dilemma With web users consuming content across TVs, computers, smartphones and tablets, publishers have had to adjust their displays for the multiscreen environment, and responsive design is a solution many are embracing. For advertisers, however, there are stil
eMarketer | May 20, 2013 04:01 AM [GMT] | comment? | recommend

Article: Quebec Lags Canada in PC Use Quebec makes up around a quarter of the population of Canada, but its residents aren't spending as much time with PCs as their counterparts in the rest of the country. The internet reaches less of the largely French-speaking provinces residents, and t
eMarketer | May 17, 2013 04:01 AM [GMT] | comment? | recommend

Article: ESPN: For Responsive Design, Build the Best Experience for Each Platform Ryan Spoon, senior vice president for digital product development at sports network ESPN, talks about how consumers use each of the media entitys screens differently and how he plans for that.
eMarketer | May 17, 2013 04:01 AM [GMT] | comment? | recommend

« Previous 1 2 3 4 5 Next »