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Articles from eMarketer

RSS feedDisplaying articles 1 - 10 of most recent articles

Article: Measuring Video Ad Effectiveness Across Platforms Measuring effectiveness across devices and content platforms is not a one-size-fits-all endeavor. Key performance indicators can vary widely by advertiser, device, campaign objective and even daypart. But at some point, most marketers need to take stock o
eMarketer | 22 hours, 8 minutes ago | comment? | recommend
Article: Why Lead Generation Matters to B2B Marketers Research suggests B2B marketers use lead generation programs not only to help increase their volume of potential leads, but also to help better segment and target prospects. Many also emphasize the importance of getting quality leads over quantity.
eMarketer | 22 hours, 8 minutes ago | comment? | recommend
Article: UK Internet Users Willing to Bypass Cheaper Deals for Good Service UK internet users surveyed in May 2016 provided a clear blueprint for retaining customer loyalty even when competitors offer cheaper deals: 52% said they would continue to use a more expensive brand if they received good service. Nearly as many said high-
eMarketer | 22 hours, 8 minutes ago | comment? | recommend
Article: Large Increases in Time Spent on Line, Instagram in Japan Over 50% of Line users in Japan said they were spending more time on the service than last year, while just 11% said the time they spent there decreased over the same period. Instagram users were even more likely to have increased time spent on the social
eMarketer | 22 hours, 8 minutes ago | comment? | recommend
Article: In-Store Sales in Canada Continue Ticking Upward In-store retail sales in Canada were up about 2.9% in Q2 2016 compared with the same period the prior year. The increase came after stronger 4.5% growth in Q1, and eMarketer expects total retail sales growth of less than 2% this year. The picture will be
eMarketer | 22 hours, 8 minutes ago | comment? | recommend
Article: Retail Sales in Canada Continue Ticking Upward Retail sales in Canada were up about 2.9% in Q2 2016 compared with the same period the prior year. The increase came after stronger 4.5% growth in Q1, and eMarketer expects total retail sales growth of less than 2% this year. The picture will be rosier on
eMarketer | 22 hours, 8 minutes ago | comment? | recommend
Article: Virtual Reality Makes Inroads in Germany The vast majority of Germany's adults have heard of virtual reality (VR), but only 16% have used it themselves. Video gaming is one of the most popular applications to date—gamers rate VR's ability to immerse them in the action.
eMarketer | Aug 29, 2016 04:01 AM [GMT] | comment? | recommend
Article: Influencers Gain Favor with Vietnam's Internet Users Research from Vietnam suggests the country’s internet users are interacting with more influencers on social platforms like Facebook and YouTube. The insight hasn’t been lost on the country’s marketers, who are increasingly us
eMarketer | Aug 29, 2016 04:01 AM [GMT] | comment? | recommend
Article: Innovation Push Will Influence Marketers' Staffing Decisions In a constantly evolving digital landscape, it’s no wonder that US marketers want their department personnel to remain both informed and nimble. According to March research, almost seven in 10 feel the drive to innovate will likely impact their
eMarketer | Aug 29, 2016 04:01 AM [GMT] | comment? | recommend
Article: WhatsApp Wants to Help Businesses Reach Its Users Industry watchers saw WhatsApp’s announcement that it would share information with Facebook—and get closer to offering ads of its own—as inevitable. Millions of its users may still object, however, as most internet users stil
eMarketer | Aug 29, 2016 04:01 AM [GMT] | comment? | recommend