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Articles from eMarketer

RSS feedDisplaying articles 1 - 10 of most recent articles

Article: UK Content Marketing: Give Social Users a Good Laugh In the digital era, content marketing is a strategy at the forefront of many UK marketers' minds—partly in response to today's always-on consumers. One platform marketers are using to distribute content is social media. According to a ne
eMarketer | 19 hours, 47 minutes ago | comment? | recommend
Article: Programmatic Video Buying Means Linking All Video Buying Seemingly overnight, programmatic advertising has become a multibillion-dollar industry, and buyers and sellers are now looking to apply it to digital video. According to a new eMarketer report, the first efforts to create programmatic video platforms ten
eMarketer | 19 hours, 47 minutes ago | comment? | recommend
Article: Do Consumers Have Their Content in the Cloud? Nearly 40% of internet users now use cloud services, research finds, and users say easier file-sharing and not having to worry about backing up data are the top ways the cloud improves life. According to industry estimates, the number of consumer cloud-ba
eMarketer | 19 hours, 47 minutes ago | comment? | recommend
Article: Mobile Internet Uptake Picks Up in Chile With mobile connections steadily hovering around 130% in Chile, the market is undergoing a fast-paced modernization. While latest data showed a minimal 0.6% annual decline in overall mobile connections in March 2014, the number of mobile phone internet co
eMarketer | Aug 29, 2014 04:01 AM [GMT] | comment? | recommend
Article: Loyalty of Germany's Fashion Shoppers Divided Between Offline and Online Most adults in Germany use the internet to compare prices and products, but just one-fifth buy clothes, shoes and accessories exclusively online, even when they've researched on the internet. Price, familiarity and location all play a role in where th
eMarketer | Aug 29, 2014 04:01 AM [GMT] | comment? | recommend
Article: IBM Plays Up Reusable Content as TV and Video Audiences Shift In an interview with eMarketer, IBM's Ann Rubin discusses the challenges of video and screen fragmentation. IBM spends half its budget on digital marketing, and video content has ascended in importance.
eMarketer | Aug 29, 2014 04:01 AM [GMT] | comment? | recommend
Article: When Do You Check Your Smartphone? US smartphone users are just as likely to check their phones when they wake up in the morning as they are to take a look when they head to bed—but they trail several other developed internet markets in both measures. However, they're more li
eMarketer | Aug 29, 2014 04:01 AM [GMT] | comment? | recommend
Article: Proof App Push Notifications Actually Matter Mobile app retention and engagement are up, and push notifications are likely playing a role in this, with push-enabled mobile app users far more apt to interact with downloaded apps. This group also shows higher retention rates and lower abandonment.
eMarketer | Aug 28, 2014 04:01 AM [GMT] | comment? | recommend
Article: Norway Leads Nordic Region in Tablet Ownership Nearly 60% of internet users in the Nordic region own a tablet, according to research, and Norway leads the pack, at 70% penetration. Looking ahead, more than one-fifth of web users in the region plan to buy a tablet in the coming months, with those in De
eMarketer | Aug 28, 2014 04:01 AM [GMT] | comment? | recommend
Article: APAC's Low Internet, Smartphone User Penetration Won't Change Much in Coming Years Asia-Pacific has the second-lowest internet user and smartphone penetration rates of any region worldwide, according to new eMarketer estimates. And this won't change much in the coming years, with the region expected to sit in second-to-last place in
eMarketer | Aug 28, 2014 04:01 AM [GMT] | comment? | recommend