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Articles from eMarketer

RSS feedDisplaying articles 1 - 10 of most recent articles

Newsroom: eMarketer Forms Customer Advisory Board to Consult on Product Evolution NEW YORK, NY (July 31, 2014) — eMarketer is pleased to announce the formation of its inaugural Customer Advisory Board, a group of more than 40 customers carefully selected to [...]
eMarketer | Jul 31, 2014 04:01 AM [GMT] | comment? | recommend
Article: UK Consumers Stay Loyal, Lug Less with Mobile Wallets Openness to mobile wallets is rising in the UK, with smartphone users interested in using such services to collect loyalty points and redeem vouchers on the go—without having to carry around plastic cards and printed coupons. As growth in intern
eMarketer | Jul 31, 2014 04:01 AM [GMT] | comment? | recommend
Article: Net Neutrality: Today's Debates Are the Tip of the Iceberg Debates about net neutrality may center today on prioritization of video streams, but they will soon encompass data streams that power everything from entertainment to vital domestic functions. According to a new eMarketer report, once the internet truly
eMarketer | Jul 31, 2014 04:01 AM [GMT] | comment? | recommend
Article: Binge-Viewers Want Ad-Free TV Time Whether they acknowledge it or not, the majority of TV viewers binge-watch—and those who do express a strong dislike of ads during their viewing time. Among binge-viewers, streaming services are the top platforms of choice; however, a breakdown
eMarketer | Jul 31, 2014 04:01 AM [GMT] | comment? | recommend
Article: Facebook Far Ahead of the Competition in Argentina eMarketer expects 19.2 million consumers in Argentina to use social networks this year. Predictably, Facebook tops the category in the country, according to research, but the massive gap it has opened with every other property is so wide that some might w
eMarketer | Jul 31, 2014 04:01 AM [GMT] | comment? | recommend
Article: Transformers: Age of Digital Nearly all digital marketers are undergoing digital transformation. Technology is an important part of such efforts, but understanding the consumer journey is also critical. Still, while CMOs are the most likely to champion digital transformation, they
eMarketer | Jul 30, 2014 04:01 AM [GMT] | comment? | recommend
Article: Denmark's Content Marketers Find VideoNot SocialMost Effective Content marketing has taken off in Denmark, and social is the top platform for executing the tactic. However, usage doesn't always match impact, and video rules when it comes to content effectiveness. Brand awareness, increasing customer base and uppi
eMarketer | Jul 30, 2014 04:01 AM [GMT] | comment? | recommend
Article: What's Airbnb's Future as Millennials Move from Backpacks to Briefcases? Airbnb has put a dent in the leisure travel industry. According to a new eMarketer report, the impact of Airbnb is limited today because the service is often used as an inexpensive lodging alternative by younger travelers. Longer term, the threat could be
eMarketer | Jul 30, 2014 04:01 AM [GMT] | comment? | recommend
Article: Large Digital Buyer Gap Remains Between US and Canada The number of people in Canada buying goods and services via digital channels will grow 6.5% this year to reach 16.2 million, eMarketer estimates. Even more people will browse or research products digitally. Despite this, Canada still lags the US when it
eMarketer | Jul 30, 2014 04:01 AM [GMT] | comment? | recommend
Article: Huge Differences in Digital Buyer Penetration Across APAC Digital buyer penetration in Asia-Pacific is high in the region's three most developed markets—Japan, Australia and South Korea—and much lower everywhere else, eMarketer estimates. While China trails in a distant fourth, it account
eMarketer | Jul 30, 2014 04:01 AM [GMT] | comment? | recommend