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Articles from eMarketer

RSS feedDisplaying articles 1 - 10 of most recent articles

Article: Reaching Segmented Audiences Through Facebook and Twitter Marketers' confidence in mobile audience targeting is fairly low, but that is beginning to change, according to Jeremy Lockhorn, vice president of emerging media and mobile lead for North America at digital agency Razorfish. Lockhorn recently spoke wi
eMarketer | 19 hours, 38 minutes ago | comment? | recommend
Article: Telecom and Computing Products, Consumer Electronics Industries Strengthen Relationship Digital ad spending by the US telecom industry will reach $6.49 billion this year. Computing products and consumer electronics industry digital ad spend levels are significantly lower, at $4.44 billion in 2015. While telecoms and computing products/consum
eMarketer | 19 hours, 38 minutes ago | comment? | recommend
Article: UK Millennials Go Digital for Insurance Purchases UK millennials are most concerned about price when in the market for insurance, recent research finds. And when it comes time to make a purchase decision, they're increasingly relying on digital sources such as comparison websites and search, passing
eMarketer | 19 hours, 38 minutes ago | comment? | recommend
Article: Growth in Mobile's Share of Ad Interactions Slows The share of ad interactions occurring on mobile devices may be leveling out, according to recent research, which put the proportion at around three in five. Looking at the overall digital ad interaction picture, not just mobile, the media and entertainme
eMarketer | 19 hours, 38 minutes ago | comment? | recommend
Article: What's Up Among Brazil's App Users? WhatsApp WhatsApp has a solid lead on Facebook as the most popular mobile app in Brazil, recent research finds. In terms of general app usage, social networks are the leading choice among the country's smartphone users by a long shot—and they're
eMarketer | 19 hours, 38 minutes ago | comment? | recommend
Article: In Canada, Mobile Apps Reign for Mobile Internet Time The vast majority of time mobile internet users in Canada spend with their iOS- and Android-based devices is spent with mobile apps. According to recent research, apps accounted for 86% of time spent with such devices in March 2015.
eMarketer | 19 hours, 38 minutes ago | comment? | recommend
Article: In APAC, South Korea Gets Bragging Rights for Mobile Social Penetration South Korea boasts the highest penetration of mobile phone social networkers as a percentage of the total population of any country in Asia-Pacific, eMarketer estimates. Just shy of half the country's population will use their mobile phones to access
eMarketer | 19 hours, 38 minutes ago | comment? | recommend
Article: Apple Still Sells the Most per Square Foot In May 2014, eMarketer analyzed store productivity at hundreds of US-based retailers. Apple was on top, and strong growth in sales per square foot over the past 12 months have helped it maintain the top slot, ahead of Murphy USA and Tiffany & Co.
eMarketer | 19 hours, 38 minutes ago | comment? | recommend
Article: Despite Improvements, Luxury Hotels Have Vacancy for Mobile This year, nearly 75 million US consumers will research travel information via mobile, and about 46 million will book there—meaning companies must create experiences that satisfy travelers on such screens. Looking specifically at luxury hotels,
eMarketer | May 21, 2015 04:01 AM [GMT] | comment? | recommend
Article: US Financial Services Industry Digital Ad Spend Passes $7 Billion The financial services industry is the third-largest in the US in terms of digital ad spending, according to eMarketer's latest forecast of US ad spending by industry vertical. This year, digital ad spending by financial services firms will be up 14.5
eMarketer | May 21, 2015 04:01 AM [GMT] | comment? | recommend