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Articles from eMarketer

RSS feedDisplaying articles 1 - 10 of most recent articles

Article: How Brands Repurpose Influencer Content Most marketers don’t use influencer-generated content for a one-off campaign. Many reuse the content long after the campaign’s over, and here’s how.
eMarketer | 20 hours ago | comment? | recommend
Article: The Advantages of Marketing Mix Models Matt Krepsik, global head of ROI at Nielsen, spoke with eMarketer about making the case for marketing mix models and how brands can benefit from them.
eMarketer | 20 hours ago | comment? | recommend
Article: Big European Sports Teams Eye Rising Esports Audience The esports market is growing rapidly, and some of Europe’s biggest sporting brands have taken note.
eMarketer | 20 hours ago | comment? | recommend
Article: Recommended Reading: March 23, 2017 eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Google Maps rolls out location sharing; Samsung Pay makes it to India; and more.
eMarketer | 20 hours ago | comment? | recommend
Article: What's Wrong with UK Ad Agencies? As advertisers shift to using fewer suppliers, they want closer collaboration and more agility from their agencies.
eMarketer | 20 hours ago | comment? | recommend
Article: Digital Ad Spending in Australia Continues to Rise Steadily Digital ad spending in Australia rose 23% in 2016, the third straight year that spending rose more than 20%.
eMarketer | 20 hours ago | comment? | recommend
Article: Travel Spending in Germany Inched Up in 2016 German consumers spent a bit more both online and off, lifting overall travel expenditures by 2.8%, according to recent data from Verband Internet Reisevertrieb.
eMarketer | 20 hours ago | comment? | recommend
Article: Airbnb Takes on Local Rivals in China with Staff, New Services Airbnb hopes to pose a threat to local home-sharing services in China eventually. But its strategy goes beyond appealing to domestic travelers.
eMarketer | 20 hours ago | comment? | recommend
Article: More than a Quarter of Ad Spend in France Devoted to Digital Marketers in France will devote more than a quarter of ad spending to digital efforts this year, with digital investment rising 5.2%, according to eMarketer’s latest forecast of ad spending.
eMarketer | Mar 22, 2017 04:01 AM [GMT] | comment? | recommend
Article: Viewthroughs Gain Attention as Attribution Tactic A recent survey found that although 65% of marketers in the US and Europe said they use single-click attribution, 57% plan on changing their model.
eMarketer | Mar 22, 2017 04:01 AM [GMT] | comment? | recommend