User Name:

Password:

remember me

Forgot your password?

Not a member?

Join Now

Articles from eMarketer

RSS feedDisplaying articles 1 - 10 of most recent articles

Article: Digital Buyers Purchase Frequently in Vietnam Vietnam is home to a booming ecommerce market, with eMarketer projecting 20% annual growth in sales this year and next. And digital buyers are hitting up digital retailers frequently: Over 50% make online purchases more than once per month, including 19%
eMarketer | 1 hour, 18 minutes ago | comment? | recommend
Article: Most US Smartphone Users Visit Retailer Sites or Apps Before an In-Store Purchase Over half of US smartphone users had visited a retailer’s website or app before making an in-store purchase as of May 2016. More than 50% also said they used a search engine before completing such a purchase.
eMarketer | 1 hour, 18 minutes ago | comment? | recommend
Article: The Mobile App Environment Is More Challenging than Ever The record-breaking adoption of Pokémon Go has stifled arguments that mobile apps have seen their heyday. But one runaway hit doesn’t diminish two significant challenges faced by app developers: acquiring and retaining high-value users. Eve
eMarketer | 1 hour, 18 minutes ago | comment? | recommend
Article: Moment Marketing Campaigns Center on Live Sports Events in the UK Running campaigns on the back of offline events in a timely manner—aka “moment marketing”—is becoming increasingly important in the UK. More often than not, such campaigns are being triggered by live sports events.
eMarketer | 1 hour, 18 minutes ago | comment? | recommend
Article: Mobile Fueling Higher-than-Expected Growth of Programmatic Ads eMarketer has revised upward its projections for programmatic ad spending in the US, with increases driven primarily by mobile and video. By next year, three-quarters of all programmatic digital display ad spending in the US will go toward mobile.
eMarketer | 1 hour, 18 minutes ago | comment? | recommend
Article: Restaurant-Goers Are Eager for Deals Among US internet users who regularly go to casual, fast-casual and quick-service restaurants, 40% say they would like to hear from restaurants regularly. And by far the more desired type of marketing message was the discount.
eMarketer | Sep 23, 2016 04:01 AM [GMT] | comment? | recommend
Article: In China, an Urban-Rural Digital Divide In China, the rural internet audience is growing. But rural internet users still spend less time online than their counterparts in cities, and they are less likely to report participating in every online activity studied in December 2015.
eMarketer | Sep 23, 2016 04:01 AM [GMT] | comment? | recommend
Article: Who Is Buying Political Ads on Cable? More than 60% of US cable TV political ad spending is coming from political action committees (PACs) and issues advertisers, according to data from Viamedia on ads served on its platform between January and August 2016.
eMarketer | Sep 23, 2016 04:01 AM [GMT] | comment? | recommend
Article: In the UK, Greater Confidence Coming to Programmatic Trading Trading digital display inventory programmatically in the UK is more common than ever. Fully 70% of all digital display ad spending will flow through programmatic pipes in 2016, eMarketer predicts, and that proportion will approach 80% by 2018. Growth is
eMarketer | Sep 23, 2016 04:01 AM [GMT] | comment? | recommend
Article: Garnering Attention Through Word-of-Mouth Jonah Berger, a professor of marketing at The Wharton School of the University of Pennsylvania and author, spoke with eMarketer about how word-of-mouth influences consumers online and offline.
eMarketer | Sep 23, 2016 04:01 AM [GMT] | comment? | recommend