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Articles from MediaWeek

RSS feedDisplaying articles 1 - 10 of most recent articles

One of NBC's Precious Super Bowl Ad Spots Will Promote's E!'s The Royals When you're a TV megacorporation hosting the Super Bowl, it seems like a shame to dedicate all that valuable advertising real estate to other companies. So broadcast, cable and digital behemoth NBCU is using some of its precious commercial time to tou
MediaWeek | 7 hours, 37 minutes ago | comment? | recommend
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Flowchart: The Best Way To Watch Super Bowl XLIX You don't need a big-screen TV to watch Super Bowl XLIX. With the growth of digital platforms, there's plenty of ways to view the game. Whether you're more comfortable keeping tabs in real time with social media or you just like to watch the 3
MediaWeek | 22 hours, 43 minutes ago | comment? | recommend
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Rainn Wilson Shares His Favorite Super Bowl Ad Specs Who Rainn Wilson Age 49 Claim to FameStars as detective Everett Backstrom on the new Fox series Backstrom (Thursdays at 9); co-creator of the SoulPancake website and YouTube channel Base Los Angeles Twitter @rainnwilson What's the first in
MediaWeek | 23 hours, 13 minutes ago | comment? | recommend
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This Winter's Timeslot Battles Feature Some of the Strangest Shows on the Dial Broadcast networks are pitting their bench players against each other after a particularly poor showing in the fall. Some matchups are anyone's guess, and some are just plain weird. Interestingly, there's more new content than usual on the air thi
MediaWeek | Jan 27, 2015 01:48 AM [GMT] | comment? | recommend
Nascar Legends Richard Petty and Dale Earnhardt Loom Large in New Campaign Stock car legends Richard "The King" Petty and the late Dale "The Intimidator" Earnhardt won the most Nascar season titles with seven apiece—putting them in rarified air among the many drivers who have raced over the decades. Ric
MediaWeek | Jan 26, 2015 10:16 PM [GMT] | comment? | recommend
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ESPN's Music Focus: How Athletes and Artists Are Learning From Each Other In recent years, ESPN's music focus has come to rival that of MTV. The cable network uses songs from diverse artists to bolster its sports coverage—and makes music a regular feature of its glossy magazine to entice readers and ad dollars. ESPN T
MediaWeek | Jan 26, 2015 03:00 AM [GMT] | comment? | recommend
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Things Super Bowl Viewers Love How do the interests of Super Bowl viewers compare to those less invested in the Big Game? Audience measurement firm GfK MRI asked 25,000 U.S. adult Super Bowl fans about their daily activities, consumer behaviors, assets and goals. Many of the conclusion
MediaWeek | Jan 26, 2015 03:00 AM [GMT] | comment? | recommend
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Why the Super Bowl Halftime Show Has Become the Best Ad of All For brands that know the score, music and sports can be a winning combination—and nowhere more than the Super Bowl halftime show, the height of music, sports and culture on the world's ultimate stage. "They're a natural pairing," s
MediaWeek | Jan 26, 2015 03:00 AM [GMT] | comment? | recommend
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Adweek Debuts Redesign With Its First Super Bowl Issue Today As in football, sticking with a playbook in publishing for too long can have dire consequences. If your routes become obvious, or stale, your competition will either do an end run around you or simply tear your head off at the line of scrimmage. So with t
MediaWeek | Jan 26, 2015 03:00 AM [GMT] | comment? | recommend
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Why the Super Bowl Halftime Show Has Become the Biggest Ad of All For brands that know the score, music and sports can be a winning combination—and nowhere more than the Super Bowl halftime show, the height of music, sports and pop culture on the world's ultimate stage. "They're a natural pairing,&quo
MediaWeek | Jan 26, 2015 03:00 AM [GMT] | comment? | recommend