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Articles from MediaWeek

RSS feedDisplaying articles 1 - 10 of most recent articles

Ford Launches Global Creative Review in Major Setback for WPP WPP faces another significant hurdle less than a week after the departure of CEO Martin Sorrell as one of its biggest clients, Ford, has launched a global creative review. GTB, formerly known as Global Team Blue, is the Detroit division dedicated to handl
MediaWeek | Apr 20, 2018 8:16 PM [GMT] | comment? | recommend
4/20 Roundup: How Brands Are Marking Marijuanas Increasingly Mainstream Holiday The origin story has gone from urban legend to the Oxford dictionary: A group of high school stoners in Northern California in the '70s birthed the concept of 4/20, and their friendship with the Grateful Dead helped turn an afternoon burnout activity into
MediaWeek | Apr 20, 2018 7:49 PM [GMT] | comment? | recommend
M&Ms Made a Magical, Interactive Pop-up Where Fans Vote for a New Crunchy Chocolate Flavor M&M's is ready to launch a brand new flavor, but instead of making the decision for consumers, the brand is giving candy lovers a chance to vote on their favorite crunchy flavor: crunchy raspberry, crunchy espresso or crunchy mint. While fans everywhe
MediaWeek | Apr 20, 2018 7:30 PM [GMT] | comment? | recommend
Be in the Moment or Be Somewhere Else: How Brands Should Leverage Twitter Regardless of what you've heard, Twitter is not dead nor dying. If you've watched the news or read a BuzzFeed article within the past 24 hours, you've seen screenshots or embedded tweets that helped tell that story. That's because Twitter is the destinati
MediaWeek | Apr 20, 2018 7:00 PM [GMT] | comment? | recommend
Its Time for Marketers to Start Thinking Like Media Companies Much has been made of the fact that television ratings for this year's Super Bowl, Oscars and Winter Olympics have decreased significantly compared to past years. These massive live tent pole events have typically been a ratings bonanza for the major netw
MediaWeek | Apr 20, 2018 6:24 PM [GMT] | comment? | recommend
Adidas Originals Traded Pieces From Alexander Wangs New Collection to Get to Coachella When Alexander Wang drops a new collection for Adidas Originals, you know something completely wild and unexpected is going to happen. In the past, the designer has done everything from flipping the Adidas logo upside down to selling a collection out of g
MediaWeek | Apr 20, 2018 4:02 PM [GMT] | comment? | recommend
How Blockchain Will Disrupt the Future of Social Media Influencers Are you ready to find out how blockchain, the emerging digital currency, is set to rock the world of social media influencers? Before we go any further, consider this: Influencers can shift a brand's image from obscurity into the limelight. With the right
MediaWeek | Apr 20, 2018 4:00 PM [GMT] | comment? | recommend
Can Augmented Reality Breathe New Life Into Banner Ads? The very first banner ad on the Internet--for AT&T on Wired in 1994--had a click-through rate (CTR) of 44 percent. Now that the novelty has worn off, that rate is more like 0.05 percent. Add augmented reality (AR), however, and it may be a different s
MediaWeek | Apr 20, 2018 3:21 PM [GMT] | comment? | recommend
Why the Rise of the Chief Change Officer Is a Business Imperative Despite the current strength of the global economy, with record stock prices and low unemployment, we live in a time of deep discontent. Fears of the pace of innovation, of downward economic mobility, of the possible loss of jobs to a machine or an overse
MediaWeek | Apr 20, 2018 3:13 PM [GMT] | comment? | recommend
Cannes Lions CMO Growth Council Will Confront the Industrys Pressing Issues To get 20 of the busiest, most important marketers in the world to gather and put their minds together to predict and guide the future of marketing, you know something must be up. This year's Cannes Lions will see a unique event: the formation of a CMO Gr
MediaWeek | Apr 20, 2018 2:24 PM [GMT] | comment? | recommend