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Articles from MediaWeek

RSS feedDisplaying articles 1 - 10 of most recent articles

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This Week's Must-Haves: Barbie's New Dreamhouse Is a High-Tech Smart Home This week, the Adweek team is highlighting Barbie's ultra-smart new Dreamhouse, a sparkling candy-inspired clutch, Glossier's party-ready gift set and more. Take a look!
MediaWeek | 16 hours, 33 minutes ago | comment? | recommend
How Titos Vodka Poured On the Charm and Grew Bigger Than Texas Bertito Beveridge—"Tito" to everyone—likes to tell the story of how he first tried to get into the liquor business in 1993. The Texas-born geophysicist-turned-mortgage broker, who'd begun adding flavors to store-bought vodka as a
MediaWeek | 16 hours, 35 minutes ago | comment? | recommend
Busch Will Make Its Super Bowl Debut Next Year Busch will take center stage during the Big Game for the first time next year. The Anheuser-Busch InBev brand will make its Super Bowl debut at the Feb. 5 game, as the company is looking to highlight its value brand portfolio. Deutsch, which won cre
MediaWeek | 17 hours, 27 minutes ago | comment? | recommend
If You Tweet an Emoji at Google's Account, It Will Link to Local Search Results Google wants to understand the language of emoji. The tech giant today launched a fun feature that lets people tweet emojis at the brand's Twitter account. For each tweet people send, Google automatically sends back a tweet with a GIF and a link to lo
MediaWeek | 18 hours, 46 minutes ago | comment? | recommend
Instagram Users Can Now Like (and Disable) Comments Everybody who's ever said something witty underneath a photo or video on Instagram will now have a way to get Insta-awarded. Today, Instagram announced users can now like user comments in an effort to make the medium more positive. The update, which r
MediaWeek | 19 hours, 44 minutes ago | comment? | recommend
This Online Advent Calendar Counts Down All of 2016's Terrible Events Let's be honest, 2016 has been a pretty horrendous year. The world lost beloved singers David Bowie and Prince, Harambe, the Cincinnati Zoo gorilla was shot and killed after a child fell into the animal's enclosure, while shootings, wars and natur
MediaWeek | 23 hours ago | comment? | recommend
Vinyl Records Are Now Outselling Digital Downloads in the UK If you thought the vinyl record's comeback story was more buzz than business, consider the latest developments from across the pond. The U.K.-based Entertainment Retailers Association, or ERA, said Monday that Britons spent 2.4 million pounds on the o
MediaWeek | Dec 6, 2016 4:24 PM [GMT] | comment? | recommend
AT&T Says Early Demand for DirecTV Now Is Exceeding Expectations Last week's launch of DirecTV Now was plagued with errors, but AT&T says it's thrilled with the early interest in its new streaming bundle offering. "The early demand has been rather dramatic ... we've been pleased with it," Rand
MediaWeek | Dec 6, 2016 4:15 PM [GMT] | comment? | recommend
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Ad of the Day: Kids Act Out Romeo & Juliet in Apple's Charming New iPhone 7 Spot Wherefore art thou, iPhone 7? Here's a charmer for the digital scrapbook. In its ongoing efforts to convince us the incremental changes of the iPhone 7 are actually quite magical, Apple has released "Romeo and Juliet." The ad features your f
MediaWeek | Dec 6, 2016 2:28 PM [GMT] | comment? | recommend
How AT&T Benefited From Getting Out of the Way of Content Creators AT&T has very sneakily, and very keenly, become a brand beloved by those vexing and hard to reach millennials. AT&T's Hello Lab was announced this year and partnered with its Fullscreen Media to create original and thoroughly specialized serie
MediaWeek | Dec 6, 2016 2:00 PM [GMT] | comment? | recommend