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Articles from MediaWeek

RSS feedDisplaying articles 1 - 10 of most recent articles

Super Bowl 50 Breaks Streaming Record for the Big Game but Doesn't Match Yahoo's NFL Livestream Super Bowl 50 was the most-streamed Super Bowl game ever, but it didn't break the NFL's own livestreaming record. As it announced this year's Super Bowl audience—111.9 million, the third highest in Super Bowl history—CBS said its l
MediaWeek | 14 hours, 39 minutes ago | comment? | recommend
With 111.9 Million Viewers, Super Bowl 50 Was the No. 3 Most-Watched of All Time Last night's sloppy Super Bowl 50—which featured four fumbles and two interceptions—also might have caused CBS to fumble away its chance to have the highest-rated telecast of all time. According to Nielsen's fast national ratings, the
MediaWeek | 15 hours, 27 minutes ago | comment? | recommend
Here Are the Ads That Won The Super Bowl on Facebook While Facebook had a rough night with its Sports Stadium feature, brands on the 1.5 billion user-strong social network still scored during the Big Game, with Hyundai leading the way. The automaker aired four Super Bowl ads. "The Chase" came out
MediaWeek | 18 hours, 5 minutes ago | comment? | recommend
James Corden and Cindy Crawford Hilariously Recreated Her 1992 Pepsi Super Bowl Commercial While there were few genuine laughs to be found in last night's Super Bowl 50 ads, as even the game's best spots didn't measure up to the most memorable commercials from previous Super Bowls, James Corden found humor in sending up an iconic ad
MediaWeek | 22 hours, 3 minutes ago | comment? | recommend
Facebook's Sports Stadium Is Having a Rough Super Bowl The Carolina Panthers are down 13-7 at halftime of Super Bowl 50, but Facebook might have had a worse first half. The social giant launched Sports Stadium a couple weeks ago in an attempt to grab some of the social conversation that goes on around live sp
MediaWeek | Feb 8, 2016 01:22 AM [GMT] | comment? | recommend
How Super Bowl 50 Could Give a Boost to Verizon's Go90 While Super Bowl 50 could set another TV viewership record, the audience that matters most to advertisers–adults 18 to 49–has been largely stagnant in recent years. But that may have to do more with where this crucial audience segment is watch
MediaWeek | Feb 5, 2016 9:19 PM [GMT] | comment? | recommend
Here's Why Super Bowl 50 Is Likely to Be the Most-Watched U.S. Broadcast Ever Even though CBS is downplaying its expectations, Sunday's broadcast of Super Bowl 50 is likely to be the most-watched U.S. broadcast in terms of total viewers. But there's less of a chance the game will break any records in the 18-to-49 demo. Supe
MediaWeek | Feb 5, 2016 5:55 PM [GMT] | comment? | recommend
3 Days Before the Super Bowl, CBS Is Still Finishing Up Its In-Game Ad Sales Super Bowl 50 is only three days away, but it's not too late for an advertiser to squeak into the game: CBS is still speaking with marketers about 30-second spots and might not finish those talks until hours before kickoff. "We're almost to t
MediaWeek | Feb 4, 2016 11:34 PM [GMT] | comment? | recommend
How Big Cable Is Stemming the Cord Cutting Tide A funny thing happened this week on the way to that big cable box in the sky: three of the largest U.S. cable operators actually added subscribers. In releasing their fourth quarter and full-year earnings for 2015, Time Warner Cable, Comcast and Charter C
MediaWeek | Feb 4, 2016 5:59 PM [GMT] | comment? | recommend
Here's How Brands Should Create Their Real-Time Super Bowl Strategy for Twitter Brands have a number of new ways to interact with followers on Twitter this year, including event targeting, Promoted Moments, Periscope livestreams, Periscope video within promoted tweets and conversational ads. And while using the platform for paid and
MediaWeek | Feb 4, 2016 5:46 PM [GMT] | comment? | recommend