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Articles from MediaWeek

RSS feedDisplaying articles 1 - 10 of most recent articles

ICYMI: See the Top Stories of the Last Week, From the Best Halloween Ads to Bullying a Whopper Jr. We rounded up some of our top stories and viral hits from the past week. Catch up on what you may have missed from the last seven days. For more on our top stories: These 'Bite Size Horror' Films, From Mars Candy Brands, Are the Best Halloween Ads in Year
MediaWeek | 7 hours, 34 minutes ago | comment? | recommend
KFC Quietly Followed 11 Herbs and Spices on Twitter, Then Waited to See If Anyone Would Notice If you check KFC's Twitter account you'll see that the chain follows six men named Herb and the five women who made up the Spice Girls. Normally, who a brand follows on Twitter wouldn't be worth a story but the restaurant, known for its fried chicken reci
MediaWeek | 23 hours, 5 minutes ago | comment? | recommend
Facebook Messenger Now Supports Peer-to-Peer Payments via PayPal PayPal users can now send money to or request money from their friends directly via Facebook Messenger. PayPal chief operating officer Bill Ready announced the new feature in a blog post, calling it an expansion of the company's relationship with Facebook
MediaWeek | 23 hours, 55 minutes ago | comment? | recommend
Facebook Is Testing a Pinterest-Like Feature Called Sets Facebook took a break from imitating Snapchat and LinkedIn to imitate Pinterest. The social network confirmed that it is testing Sets, Pinterest-like themed collections that include status updates, photos, videos and links, and that can be shared with all
MediaWeek | Oct 20, 2017 7:00 PM [GMT] | comment? | recommend
Linda Yaccarino on Netflix Ratings and Why New Measurement Models Will Keep NBCU Ahead of Facebook Nielsen made a big splash this week by announcing that it will finally begin to publicly share ratings for Netflix shows, but NBCUniversal ad sales chief Linda Yaccarino wishes the company would focus more on improving its current measurement platforms in
MediaWeek | Oct 20, 2017 6:49 PM [GMT] | comment? | recommend
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Our 2017 Brand Genius Honorees Tell Us About the Toughest Part of Their Job From prioritizing tasks to managing change to too much travel, at the 2017 Adweek Brand Genius gala on Wednesday, the world's top marketing executives told us what their biggest challenges are, and how they stay focused. Here, we hear from honorees Bill B
MediaWeek | Oct 20, 2017 5:09 PM [GMT] | comment? | recommend
Xbox Snags The Walking Deads First 6-Second Ads Just two weeks after AMC began looking for a brand to buy the first six-second ad to appear in a linear scripted show, the network has stuck a deal with Xbox. The Microsoft-owned company has purchased the six-second ad slots available in The Walking Dead'
MediaWeek | Oct 20, 2017 4:25 PM [GMT] | comment? | recommend
I Got a YouTube-Inspired Makeover From The Office Star Angela Kinsey Angela Kinsey may be best known for her role as Angela Martin on NBC's The Office. But in her latest role on the Netflix series Haters Back Off, Kinsey plays the offbeat, hypochondriac mother of Miranda Sings, an aspiring YouTube singer/songwriter/star. T
MediaWeek | Oct 20, 2017 3:49 PM [GMT] | comment? | recommend
Jake Gyllenhaal Is a Doting Dad in His Poetic Debut for Calvin Kleins Eternity One more reason to love Jake Gyllenhaal: He recites touching lines of an e.e. cummings poem to his darling 4-year-old daughter. Well, it's an advertising scenario, for Calvin Klein's Eternity, and that's not actually his kid, but it's sweet anyway. Especi
MediaWeek | Oct 20, 2017 1:15 PM [GMT] | comment? | recommend
A Marketers Guide to Selling on LinkedIn With Few or No Ads LinkedIn is the popular internet space for professionals. One of every three professionals on the planet is on its network. But besides being home to millions of professionals around the world, LinkedIn is also an effective marketing tool. In fact, 80 per
MediaWeek | Oct 20, 2017 1:00 PM [GMT] | comment? | recommend