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Articles from MediaWeek

RSS feedDisplaying articles 1 - 10 of most recent articles

New Agency Consultancy Promises to Feature Real Moms in Ads Mom is non-threatening. She wears a cardigan, she's rarely seen outside the home and she adores her family. She's not a unique individual with her own will and wishes at all--just a prim, proper, wholesome mother. We've all seen that narrative portrayed i
MediaWeek | 17 hours, 22 minutes ago | comment? | recommend
Comcast Spliced Footage of Jessie Diggins Historic Gold Medal Win Into Its Epic Same-Day Olympics Spot Jessie Diggins made history in Pyeongchang earlier this week when she, along with team sprint freestyle partner Kikkan Randall, won the first Olympic gold medal for the U.S. in cross-country skiing. Diggins' come-from-behind win inspired some truly epic a
MediaWeek | 18 hours, 2 minutes ago | comment? | recommend
How Samsung, NBC and More Are Bringing the Olympics to Life in Virtual Reality While virtual reality is still fairly new in terms of overall adoption--with just a few million people buying headsets in 2017--several companies in both the hardware and content sectors have made 2018 Winter Olympics in PyeongChang, South Korea, a platfo
MediaWeek | 18 hours, 10 minutes ago | comment? | recommend
This Search Consultancy Is Helping Innovators Like Microsoft Stay Ahead of the Game You may wonder, how is it that innovative brands like Microsoft, Netflix, HBO and GE stay ahead of the competition? A lot surely goes into answering that question, but search consultancy VentureFuel claims to be a small sliver in the pie. Launched four ye
MediaWeek | 18 hours, 20 minutes ago | comment? | recommend
Kyogre, Groudon Returned to Pokemon Go for Its Legendary Week Event Niantic launched a Legendary Week event in Pokemon Go, allowing players to battle and capture three Legendary Pokemon in Raid Battles from now until March 5. The event will give players the chance to battle returning Legendary Pokemon Kyogre and Groudon,
MediaWeek | 19 hours, 4 minutes ago | comment? | recommend
Hotels.coms Captain Obvious Is Campaigning to Guest Host HQ Trivia Captain Obvious is ready for his close-up. One question at a time, though. and agency CP+B's latest fun digital stunt for the brand's goofy character features Captain Obvious gunning to become the newest host of HQ Trivia. HQ rose to prominence
MediaWeek | 19 hours, 13 minutes ago | comment? | recommend
Mobile Shopping Is on the Rise, But Remains Split Between the Mobile Web and Apps Mobile's influence on shopping behavior has been on the rise since the advent of the smartphone, but recent data indicates consumers are becoming more comfortable finalizing transactions on their phones. In fact, Forrester's 2018 Retail Best Practices: Mo
MediaWeek | 20 hours, 8 minutes ago | comment? | recommend
Businesses Can Now Respond to Twitter DMs 5 Times Within 24 Hours Twitter announced a new feature aimed at ensuring that businesses can respond to direct messages during periods of high volume. Developer advocate Jon Cipriano introduced adaptive rate limits in a blog post, saying that the feature allows accounts to send
MediaWeek | 20 hours, 10 minutes ago | comment? | recommend
A Major Bank and 3 Car Rental Companies Cut Ties With the NRA In the aftermath of last week's mass shooting at Marjory Stoneman Douglas High School in Parkland, Fla., dozens of groups and organizations have stood up against the National Rifle Association, calling on Congress to enact stricter gun control laws in the
MediaWeek | 21 hours, 11 minutes ago | comment? | recommend
4 Industries That Will Dominate Social Media in 2018 Once seen as purely a tool for entertainment, social media has become an indispensable marketing tool for many industries over the past few years, rivaled only by word of mouth. According to a first-quarter-2017 report by 4C Insights, overall social media
MediaWeek | 21 hours, 59 minutes ago | comment? | recommend