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Articles from MediaWeek

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As of Halloween, This Season's TV Ratings Are So Low It's Scary It is the middle of the fall, when the leaves turn brown and die, as so do the sitcoms. This has been a notably bad year for new broadcast TV—multiple networks are watching all but one of their new series decompose rapidly while legacy shows hemorrh
MediaWeek | 8 hours, 28 minutes ago | comment? | recommend
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Here's a Supercut of the Most Hilarious Matthew McConaughey Lincoln Ad Parodies They say imitation is the sincerest form of flattery. But when it comes to parodies of Matthew McConaughey's earnestly enigmatic Lincoln campaign, something tells me people are just making fun of the guy. At least, he's drawn the attention of seve
MediaWeek | Oct 30, 2014 10:27 PM [GMT] | comment? | recommend
Netflix's Fun Outdoor Ads Use 100 Awesome GIFs From Shows and Movies GIFs have left the nest! The digital video files first made a jump to TV a while back, thanks to Fiat. And now they've ventured all the way outside in a fascinating Netflix campaign from Ogilvy Paris. For the streaming service's launch in France,
MediaWeek | Oct 30, 2014 7:29 PM [GMT] | comment? | recommend
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Ghouls Rule in This Week's Nielsen TV Twitter Ratings In the runup to Halloween, it seems natural that Twitterphiles would be commenting on America’s two most frightening TV series. And true to form, the Sunday night time slot once again proved to be magic for AMC’s The Walking Dead, which lit up
MediaWeek | Oct 30, 2014 6:08 PM [GMT] | comment? | recommend
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Why Terry Bradshaw Doesn't 'Tweet or Twit' Specs Who Terry Bradshaw Age 66 Claim to fame Co-host of Fox NFL Sunday; former NFL quarterback and member of the Pro Football Hall of Fame Base Aubrey, Texas, and Love County, Okla. What’s the first information you consume in the morning? The first
MediaWeek | Oct 29, 2014 04:18 AM [GMT] | comment? | recommend
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After #TGIT and #WCW, 12 New TV Hashtag Campaigns We'd Like to See Thank God it's branded! For the first time since NBC's Must-See TV Thursday night lineup and ABC's TGIF comedies ruled the airwaves in the '90s, broadcast networks are once again successfully branding entire nights of programming. ABC revi
MediaWeek | Oct 27, 2014 10:27 PM [GMT] | comment? | recommend
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Time Slot Showdown of the Week: Monday, 8 p.m. After landing half of this fall's NFL's Thursday Night Football package, CBS wisely decided against leaving broadcast's top-rated series, The Big Bang Theory, on the sidelines until regular Thursday night programming resumed Oct. 30. Instead,
MediaWeek | Oct 27, 2014 9:49 PM [GMT] | comment? | recommend
Why It Took So Long for ABC to Cancel Manhattan Love Story As the fall TV season kicks off, the networks usually have itchy trigger fingers when it comes to killing off new shows that flop out of the gate. But not this season. It took more than a full month before fall's first cancellation: Manhattan Love Sto
MediaWeek | Oct 27, 2014 8:56 PM [GMT] | comment? | recommend
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TV's Worst Prime-Time Debuts, From 2000 to Present Canceled: Oct. 24, 2014 after four episodes Two unlikable New Yorkers (Analeigh Tipton and Jake McDorman) start a relationship, with voiceovers that reveal their innermost thoughts (spoiler: she like purses; he likes sex).
MediaWeek | Oct 27, 2014 8:51 PM [GMT] | comment? | recommend
Moving at the Speed of the Screen Marketers have long recognized the incredible power of video to sell a product, brand or service. Yet at an ever-increasing pace, consumers are shifting away from the No. 1 vehicle that connected video advertising to the public: television. Illustration:
MediaWeek | Oct 27, 2014 04:02 AM [GMT] | comment? | recommend