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Articles from MediaWeek

RSS feedDisplaying articles 1 - 10 of most recent articles

A Nosey Baby Elephant Knows Best in This Cute Commercial for KP Nuts What's a party without a baby elephant? In the commercial below, a precocious pachyderm at a soiree unpacks a snoot full of cuteness as it sniffs out genuine KP Nuts. BMB London crafted the spot, which is the brand's first TV commercial in nearly 25 years
MediaWeek | 1 hour, 50 minutes ago | comment? | recommend
After a Series of Leadership Changes, Apples Dedicated Ad Agency Names a New Global President Today the TBWA network announced a change in global leadership atop TBWAMedia Arts Lab, the agency charged with advertising Apple around the world. Erica Hoholick, who has served as global president of the agency for approximately three and a half years,
MediaWeek | 2 hours ago | comment? | recommend
A Woman Comes With an Expiration Date in This Chinese Brands Latest Provocative Ad What if you reach the ripe old age of 30, busy pursuing a career and racking up accomplishments, and find yourself an unmarried or unattached woman? In Asia, you might as well be branded a loser, literally, says a new ad from Chinese skin care brand SK-II
MediaWeek | 2 hours, 50 minutes ago | comment? | recommend
The 19 Best Outdoor Ads of the Year, as Judged in Cannes We've looked at the year's 15 best commercials, as judged in Cannes last week. Now, it's time to look at the top winning Outdoor work. See below for the two Grand Prix winners and all the gold honorees. There is some traditional outdoor work, but most of
MediaWeek | 4 hours, 10 minutes ago | comment? | recommend
This Ad-Tech Startup Wants to Make App Install Campaigns Less Tedious Amid the confusing and complex world of ad tech, one new startup is hoping to take advantage of the fragmented environment and make the manual process of app install campaigns a little less tedious. Acquired.io, based in the Silicon Valley city of Foster,
MediaWeek | 4 hours, 46 minutes ago | comment? | recommend
KFC Changes Its Name to KehFC in Canada for Countrys 150th Birthday Well, this is a goofy stunt, eh? KFC Canada is honoring Canada's 150th birthday with the amusing if typographically challenging decision to change its name to K'ehFC for the duration of the summer. The change will be reflected on newly designed buckets of
MediaWeek | 5 hours, 30 minutes ago | comment? | recommend
There Were 118 Million Tweets About This Years Ramadan, Eid al-Fitr Ramadan wrapped up this past weekend, and Twitter said there were 118 million tweets worldwide about Ramadan and Eid al-Fitr, the celebration that marks the end of the monthlong holiday. Twitter director of media partnerships, Middle East and North Africa
MediaWeek | 5 hours, 40 minutes ago | comment? | recommend
Invisible Subway Train Freaks Out Riders in This Great, Ghostly Ad Prank Here's a freaky little ad stunt from Spanish agency Shackleton. The agency installed loudspeakers and hidden cameras in the busiest subway station in Madrid, and then played sounds that accurately reproduced those of an arriving train--the train approachi
MediaWeek | 5 hours, 57 minutes ago | comment? | recommend
Facebook Audience Network Added a Rewarded Video Option for Game Publishers Facebook Wednesday introduced an ad format for its Facebook Audience Network mobile ad network designed specifically for game publishers. The social network said in a blog post that McKinsey projects ad spending by the gaming sector to reach $6.9 billion
MediaWeek | 6 hours, 9 minutes ago | comment? | recommend
Gatorades Gritty New Ad About Failure Accidentally Proves Its Own Point Gatorade has released a gritty new ad from TBWAChiatDay about the value of failure--something the best ad agencies have known for a while, and the best marketers have also embraced. Along with legendary athletes like Michael Jordan and the Mannings brothe
MediaWeek | 6 hours, 34 minutes ago | comment? | recommend