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Articles from MediaWeek

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Coors Light Toasts Farmers in Response to Bud Lights Super Bowl Campaign Bud Light's Super Bowl campaign taking a swipe at competitors Miller Lite and Coors Light for using corn syrup sparked a conversation around brewing ingredients. American corn farmers were not pleased with the approach. Miller Lite subsequently shot back
MediaWeek | 21 hours, 33 minutes ago | comment? | recommend
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3 Key Advertising Takeaways From the IBM Think Conference The 2019 IBM Think Conference in San Francisco offered several glimpses at how the venerable technology company and its partners envision the future of advertising. With blockchain, artificial intelligence and more, IBM expects a more efficient market as
MediaWeek | 21 hours, 38 minutes ago | comment? | recommend
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NBA Game Recaps Are Being Added to Facebook Watch Facebook Watch is driving hard to the hoop, as its partnership with NBA Digital will now bring game recaps from the National Basketball Association, Women's National Basketball Association, NBA G League and NBA 2K League to the social network's video dest
MediaWeek | 21 hours, 49 minutes ago | comment? | recommend
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Why Maybelline New York and New York Fashion Weeks Partnership Continues to Work, 10 Years On New York Fashion Week seen quite a bit of change over the past decade. In 2010, the event fled its longtime home in Bryant Park, relocating to Lincoln Center. And then in January 2015, Mercedes-Benz, which had served as NYFW's title sponsor for eight year
MediaWeek | 22 hours, 18 minutes ago | comment? | recommend
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Why Do Advertisers Keep Spending More and More With the Walled Gardens? The latest IAB ad spend figures came out earlier this week, painting a pretty rosy picture. Top-line numbers appear to show times are good: U.S. digital advertising revenues rose 22 percent year over year to $26.2 billion in the third quarter of 2018, acc
MediaWeek | 22 hours, 28 minutes ago | comment? | recommend
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Nokia Is Debuting a New Web Series About the Future of Tech Nokia is hoping its new web series about emerging technology will help raise questions about the future while also helping the company gain a heightened position as a thought leader on everything from 5G to virtual reality. Starting this week, Canadian bu
MediaWeek | 22 hours, 49 minutes ago | comment? | recommend
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Q&A: Adweeks Chief Brand Officer Danny Wright Talks About Diversity and Challenges in the Industry In honor of Black History Month, Adweek decided to get a little meta and interview its own newly promoted chief brand officer, Danny Wright, to shine a spotlight on his achievements throughout his career. Wright talks about some of the challenges he sees
MediaWeek | Feb 15, 2019 6:44 PM [GMT] | comment? | recommend
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Ogilvy Announces Another Restructuring in the Latest Phase of Its Next Chapter WPP's Ogilvy has gone through yet another round of executive and organizational changes as part of its two-plus-year restructuring. In an internal memo sent to all staff last night with the subject line "Next Phase Next Chapter," global CEO John Seifert c
MediaWeek | Feb 15, 2019 6:44 PM [GMT] | comment? | recommend
Tips to Help Advertisers Survive and Thrive in the Gig Economy We've all heard it: The rise of the gig economy is putting an end to the traditional job market. While there's no universally accepted definition of what a gig worker is, it generally represents someone who earns a living through short-term contracts or f
MediaWeek | Feb 15, 2019 6:17 PM [GMT] | comment? | recommend
Why a Refocused Emphasis Needs to Be Put on AI and Not on Social When the first trans-Atlantic cables were laid to connect the U.S. and Europe with the telegraph, it was believed the world would finally begin to understand each other. Similar claims were made with the introduction of radio, the internet and now social
MediaWeek | Feb 15, 2019 5:31 PM [GMT] | comment? | recommend