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Articles from MediaWeek

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BuzzFeed Poaches Pinterest Exec to Build Out Its Ad Analytics Capabilities BuzzFeed wants to give advertisers more data about how their efforts perform and is willing to poach digital competitors to do it. The viral-minded publisher has hired Edwin Wong, Pinterest's head of partner insights, as its new vp of research and ins
MediaWeek | Jul 22, 2016 6:43 PM [GMT] | comment? | recommend
HP, Snapchat and Amex Are Hosting Some Amazing Activations at NYC's Panorama Music Festival Technology, as an idea, isn't as cool as music in most circles, but it's at least hip enough to be invited to the party. And so are the brands who pushdigital bells-and-whistles, as evidenced by activations by HP and Amex that will take plac
MediaWeek | Jul 22, 2016 5:33 PM [GMT] | comment? | recommend
Time Inc. Reorganizes Into 4 Distinct Brand Groups The news cycle isn't slowing down at Time Inc., which just a week after announcing a major restructuring, is reorganizing its editorial division. Today in an internal memo, chief content officer Alan Murray told staffers that all the company's tit
MediaWeek | Jul 22, 2016 4:54 PM [GMT] | comment? | recommend
Clients Are Demanding Better Agency Collaboration. Here Are 5 Ways to Get There I finally watched the Steve Jobs movie the other night and truly pondered his genius and the impact he made on the world. When I broke into the business, we used electric typewriters that had the ability to erase a single letter. Times have indeed changed
MediaWeek | Jul 22, 2016 4:21 PM [GMT] | comment? | recommend
New Digital Campaign for TGI Fridays Builds Off of Hamilton's Success TGI Fridays is pushing hard to court millennials, including new store designs and drone tests. Now, TGI Fridays is aiming to latch on to some of the buzz around Broadway's hit Hamilton with a series of spots that are part of its "largest digital
MediaWeek | Jul 22, 2016 4:12 PM [GMT] | comment? | recommend
Jon Stewart Takes Down Roger Ailes and Donald Trump in His First Daily Show-Style Rant in 11 Months Ever since Jon Stewart stepped down as host of The Daily Show last August, his fans have been begging him to return to late-night and deliver his brilliant, incisive political takedowns, especially in this year's over-the-top presidential race. While
MediaWeek | Jul 22, 2016 12:27 PM [GMT] | comment? | recommend
It's Official: Roger Ailes Resigns From Fox News Amid Sexual Harassment Allegations After a flurry of bizarre reports earlier this week, confirmed then quickly denied, about Roger Ailes' exit from Fox News, it's now official: The chairman and CEO is departing the top-ranked cable news network he co-founded in 1996. Ailes has resi
MediaWeek | Jul 21, 2016 8:27 PM [GMT] | comment? | recommend
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Sephora Is Driving Mobile Sales With Tinder-Like Features and Digital Mad Libs Sephora has led the pack in mobile beauty retailers for a few years, and now it's taking a page from games and pop culture to help re-launch the Sephora Collection—its private label brand. Sephora's mobile and desktop site now includes two n
MediaWeek | Jul 21, 2016 8:15 PM [GMT] | comment? | recommend
Ad of the Day: Samsung Combines the World's Anthems Into One Beautiful Song for Rio 2016 The world's national anthems come together to form a song of international unity in Samsung's latest Olympics spot. From Leo Burnett Chicago and Leo Burnett Sydney, the new TV and digital spot does more than just promote the Samsung Galaxy S7 Edge
MediaWeek | Jul 21, 2016 7:40 PM [GMT] | comment? | recommend
Patrn Wants to Help You Find the Perfect Cocktail Using Your Amazon Echo Are robots the new bartenders? Maybe not, but Patrón tequila is launching a web platform today called Patrón Cocktail Lab that's aimed at making at least part of the drinking process digital and eventually making buying a bottle of tequi
MediaWeek | Jul 21, 2016 6:30 PM [GMT] | comment? | recommend