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Articles from MediaWeek

RSS feedDisplaying articles 1 - 10 of most recent articles

Facebook's New Button Placement Makes Live Video Incredibly Easy for Mobile Users Facebook users started noticing Wednesday night that the company had placed its live video button in an extremely accessible spot on its mobile app. New York City chief digital officer Sree Sreenivasan was one of the first to notice the button where "
MediaWeek | 3 hours, 50 minutes ago | comment? | recommend
Sesame Street Fans No Longer Need HBO to Watch New Elmo and Cookie Monster Episodes on TV For the past year, the only way to get to Sesame Street—and watch new episodes featuring Elmo, Big Bird, Cookie Monster and the rest of the gang—was by subscribing to HBO, which has exclusive first-run rights to the show through 2020. But star
MediaWeek | 5 hours, 36 minutes ago | comment? | recommend
Snapchat Is Bringing Live Scores to High School Football Games This Fall Snapchat has inked a deal with ScoreStream, a platform that crowdsources live sports scores, to power real-time geofilters at high school football games in the U.S. this fall. Snapchat started experimenting with real-time scores for NBA games this year an
MediaWeek | 5 hours, 54 minutes ago | comment? | recommend
How an Italian Agency Cleverly Imitates Silicon Valley to Fund Entrepreneurs in Uganda If you took a trip to Bulambuli Valley in Uganda, you would stumble upon a small town filled with entrepreneurs. The people there are not unlike those you would find in Silicon Valley—hardworking, innovative individuals risking everything to bring t
MediaWeek | 6 hours, 18 minutes ago | comment? | recommend
Warby Parker Made a Video Game to Cure Your Workday Boredom Looking for a fun at-work diversion? Warby Parker has you covered with its new free desktop video game, Worbs. On Tuesday, the brand launched the game in partnership with video game company Kill Screen. The companies also collaborated on a pair of limited
MediaWeek | 6 hours, 57 minutes ago | comment? | recommend
Ad of the Day: Millennial Smokers Get Left Out in Truth's New FOMO-Filled Ads The tobacco-slagging Truth campaign is back to inspire, or maybe just torture, teenagers with more anti-smoking rhymes. A new ad, set to air during this Sunday's MTV Video Music Awards, focuses on a statistic largely overlooked among millennials&mdash
MediaWeek | 7 hours, 46 minutes ago | comment? | recommend
The National Parks Just Created a Virtual Reality Experience Starring President Obama When President Woodrow Wilson in 1916 signed into law the the bill that created the National Park Service, it was far more difficult for Americans to travel between the nation's many gems in its vast wilderness that the law was meant to protect. But t
MediaWeek | 7 hours, 47 minutes ago | comment? | recommend
Imgur Thinks Its Nerdy Millennial Male Users Will Actually Love Its New Native Ad Unit Imgur,a social platform for images and GIFs with 150 million monthly users, is announcing an ad product that doesn't have the most original name but seems to have intriguing potential. The ads, which are called promoted posts and are focused on
MediaWeek | 10 hours, 54 minutes ago | comment? | recommend
Snapchat Is Reportedly on Pace to Reach 217 Million Users by the End of 2017 Snapchat needs to continue growing its user base to attract big advertising dollars,and it appears to be on the right path. An eMarketer report Tuesdayrevealed that the social app—which claims to have 150 million daily users worldwide&md
MediaWeek | 23 hours, 27 minutes ago | comment? | recommend
FedEx Is Making All of Its Logos Purple and Orange, Its Most Recognized Color Scheme FedEx has a highly recognizable, iconic logo, but the color scheme across the company's many business divisions varied—until now. Today, FedEx announced that it's consolidating its look by turning all of its logos purple and orange. The simp
MediaWeek | 23 hours, 51 minutes ago | comment? | recommend