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Articles from MediaWeek

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The 10 Most Ridiculous Things Network Presidents Said in 2014 We've spent a lot of time talking about the best that 2014 had to offer, but what about what lies on the other end of the year's quality spectrum? The network presidents spent much of 2014 bragging about, and defending, their various programming a
MediaWeek | Dec 19, 2014 05:02 AM [GMT] | comment? | recommend
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#TBT: How Networks Marketed the Worst TV Shows of All Time In this time of holiday cheer, we've uncovered a few lumps of TV coal. For this year's final Throwback Thursday, we're looking at promos for five of the most notoriously awful programs to ever air on television. It's relatively easy to pul
MediaWeek | Dec 18, 2014 10:22 PM [GMT] | comment? | recommend
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The Colbert Report Is Dead. Long Live Stephen Colbert In his second night as host of The Colbert Report, Oct. 18, 2005, Stephen Colbert made a joke that wasn't really a joke. Over the course of the show's run, he promised, viewers would be treated to installments in "a 435-part series" call
MediaWeek | Dec 18, 2014 10:10 PM [GMT] | comment? | recommend
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5 Ways Television Changed Dramatically in 2014 Television advertising has been a pretty conservative marketplace: You buy Nielsen ratings, you make 30-second advertisements and sometimes you buy product placement. But the sudden ascent of non-Nielsen-rated content has created a gaping void in the meas
MediaWeek | Dec 17, 2014 10:10 PM [GMT] | comment? | recommend
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These Films, Books and TV Shows Ruled Tumblr's Sponsored Entertainment Posts in 2014 It's the end of the year, and Tumblr is recapping its top branded entertainment posts of 2014. With the average desktop user spending 14 minutes per visit in October, according to comScore, it's clear why leading entertainment companies are advert
MediaWeek | Dec 17, 2014 12:00 PM [GMT] | comment? | recommend
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Will a Wide Audience Tune In to Hockey's Most Rugged Game of the Year? Every New Year, the National Hockey League takes one of its regular-season games outdoors—an old-school showdown in the freezing-cold elements. And this time, it's looking for innovative ways to draw fans to the Winter Classic. The promotion beg
MediaWeek | Dec 16, 2014 11:54 PM [GMT] | comment? | recommend
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As Coke Exits American Idol After 13 Seasons, an Iconic Show's Future Looks Grim If American Idol was in rough shape before (which it was), it's looking at an even bleaker future now that Coca-Cola has publicly said it won't be running ads in the reality show's 14th season. Yes, that means no more red-and-white cups in fro
MediaWeek | Dec 16, 2014 6:02 PM [GMT] | comment? | recommend
The 10 Best New TV Shows of the Year At the end of every great TV series—The Sopranos, Breaking Bad, The Wire, 30 Rock—somebody usually jumps to declare the Golden Age of Television at an end, and somehow that prediction never manages to be right. There's a ton of great TV ar
MediaWeek | Dec 14, 2014 8:04 PM [GMT] | comment? | recommend
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#TBT: 'Come Home to NBC' With Michael J. Fox and Betty White in These '80s Promos NBC was on top of the television universe in the late '80s, with an arsenal of TV's most-watched shows, including The Cosby Show, Cheers, Family Ties and The Golden Girls. So the network had plenty of big guns to bring out each year as it put toge
MediaWeek | Dec 11, 2014 4:31 PM [GMT] | comment? | recommend
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Will Dish's AutoHop Die by Inches After the CBS Deal? Maybe the most interesting facet of CBS's deal with Dish Network, finally reached on Saturday morning after CBS was blacked out on the company's systems Friday evening, is its exemption from AutoHop. You can't skip ads anymore on The Big Bang
MediaWeek | Dec 9, 2014 4:36 PM [GMT] | comment? | recommend