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Articles from MediaWeek

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LinkedIn Now Has More Than 500 Million Members in 200 Countries LinkedIn announced Monday that it now has more than 500 million members in 200 countries. Vice president of growth and international products Aatif Awan said in a blog post that the LinkedIn community now represents more than 10 million active jobs, provi
MediaWeek | 3 hours, 14 minutes ago | comment? | recommend
The Burts Bees 360 Experience Takes You Inside Founder Burts 300-Square-Foot Cabin So many brands are just selling us the fantasy of artisanal craftsmanship and granola roots. But Burt's Bees is the real thing. Trust us. Or if not, trust Baldwin&, MediaMonks and Google, who've just launched Burt's Nature--a 360 experience that plung
MediaWeek | 3 hours, 49 minutes ago | comment? | recommend
Facebook Marked Earth Day With Profile Picture Frames and a Camera Frame Facebook marked Earth Day this past Saturday with profile picture frames from nonprofit organizations and an Earth Day-themed camera frame. Director of sustainability Bill Weihl said in a Newsroom post that: Nearly 1.6 million users planned to participate
MediaWeek | 3 hours, 50 minutes ago | comment? | recommend
Serena Williams Struggles With an Antique Wooden Tennis Racket in Intels Latest Spot Tennis superstar Serena Williams is the latest athlete to showcase Intel's tech performance by associating it with athletic performance. Williams and longtime Intel spokesman Jim Parsons appear in Intel's latest spot from mcgarrybowen. Parsons explains th
MediaWeek | 4 hours, 50 minutes ago | comment? | recommend
StubHub Would Like a Word With You Before the Apocalypse Destroys Life as We Know It The machines finally rebel against their makers and begin reducing human civilization to cinders. Amid the chaos and destruction, as the awful end draws near, your most soul-crushing regret is... You never went to a Sia concert? Goodby Silverstein & P
MediaWeek | 5 hours, 14 minutes ago | comment? | recommend
At Age 94, Norman Lear Adds a Podcast There are certain Hollywood icons who continue to spectacularly defy age. Stan Lee is one such individual, spotted over the weekend with fans and colleagues at the Chicago Entertainment and Comic Expo (C2E2). Another prodigiously active 94-year-old is Nor
MediaWeek | 5 hours, 54 minutes ago | comment? | recommend
9 Particularly Intriguing Digital Marketing Stats From Last Week Another week of digital marketing stats is in the books. Check out the nine that grabbed our attention: 1. Liquor goes live Cinco de Mayo is right around the corner, and we got exclusive data on a livestreaming campaign Jose Cuervo did last year for the o
MediaWeek | 6 hours, 55 minutes ago | comment? | recommend
LinkedIn Just Sharpened Its Ad Targeting Offerings With Matched Audiences LinkedIn Monday announced the launch of Matched Audiences, a new set of targeting capabilities enabling brands to zero in on the following three categories: Website Retargeting, Account Targeting and Contact Targeting. Senior product manager Eva Chau said
MediaWeek | 8 hours, 54 minutes ago | comment? | recommend
How Agencies Are Channeling Their Pre-election Passions Into Trump-Era Political Activism Months before Pepsi's perfect storm of cultural controversy, 2016 laid waste to the myth that advertising is an inherently apolitical business. President Donald Trump inspires strong opinions like he attracts Twitter followers--and in the months leading u
MediaWeek | 18 hours, 48 minutes ago | comment? | recommend
What Marketers Can Learn About Chatbots From Pros That Have Seen Early Success Since Facebook and Kik debuted their chatbot channels last year, thousands of bots have been built by brands, media companies and developers on the platforms, with more expected in 2017. (Just last week, Facebook unveiled its Messenger 2.0, with brands li
MediaWeek | 18 hours, 48 minutes ago | comment? | recommend