User Name:


remember me

Forgot your password?

Not a member?

Join Now

Articles from MediaWeek

RSS feedDisplaying articles 1 - 10 of most recent articles

AT&T Has Reached a Deal to Acquire Time Warner. Now What? After a report just two days ago that AT&T and Time Warner had engaged in "informal" talks about a possible merger, the two companies have reportedly reached a deal in which the telecommunications powerhouse will buy Time Warner for more tha
MediaWeek | Oct 22, 2016 8:34 PM [GMT] | comment? | recommend
Massive Cyberattacks Dramatically Hurt Revenues for All Kinds of Internet Players Heather Daniels owns a smallbusiness, Lyon's Prints,that she has run primarily on Etsy since 2014. Etsy was among the websites that fell victim tothree waves of cyberattacksthat lasted hours and rocked the web on Friday, also a
MediaWeek | Oct 22, 2016 7:38 PM [GMT] | comment? | recommend
Presidential Debates Set Ratings Records in 2016, but Does the Format Need to Change? The results are in, and 2016 delivered the most viewers of any presidential debate cycle in U.S. TV history. Wednesday's third and final debate between Hillary Clinton and Donald Trump brought in 71.6 million viewers, making it the third-most-watched
MediaWeek | Oct 22, 2016 3:03 PM [GMT] | comment? | recommend
MasterCard Believes That Experiences Are Better for Business Than Storytelling During his session at the ANA Masters of Marketing Conference in Orlando, Fla., MasterCard CMO Raja Rajamannar asked audience members today to stand up if they played golf. He then asked a series of questions about how well they play golf so that he could
MediaWeek | Oct 21, 2016 9:33 PM [GMT] | comment? | recommend
Randi Zuckerberg Hopes to Battle Inequality in Silicon Valley With Her New Kids Show "I've spent a decade in Silicon Valley," said Randi Zuckerberg. "Innovation is everywhere. It's supposed to be the center of forward thinking. [So] why can I count the number of women executives on one hand? Or people of color?"
MediaWeek | Oct 21, 2016 7:33 PM [GMT] | comment? | recommend
A Major Cyber Attack Is Hurting Twitter, Spotify, Pinterest, Etsy and Other Sites A wave of digital publishers and other ecommerce players were hit by a cyber attack this morning, causing their sites in some parts of the United States to go out in a problem that's lingering into middle afternoon. According toDownDetector&mdas
MediaWeek | Oct 21, 2016 6:50 PM [GMT] | comment? | recommend
This Agency Designed a Toolkit to Help Marketers and Clients Improve Their Campaigns Of 1,200 marketers surveyed, over 70 percent think marketing campaigns aren't delivering the intended or promised goals. With that in mind, The Paragraph Project—a market research and brand strategy firm located in Durham, N.C.—came up wit
MediaWeek | Oct 21, 2016 6:07 PM [GMT] | comment? | recommend
Facebook Launches a Big Ad Campaign for Facebook Live, With User Videos at the Core Facebook Live is a big, important product for the world's biggest social network. But up to now, many users still don't really know what Live is, or how to use it. Or they might be intimidated by live broadcasting, and reluctant to try it out. A n
MediaWeek | Oct 21, 2016 5:00 PM [GMT] | comment? | recommend
Instagram's New Tools Allow Users to Report Others Considering Self-Harm Instagram has developed tools to help people considering self-harm, and as part of the new initiative, Seventeen magazine and Instagram are welcoming everyone with open arms with a new hashtag. "We listen to mental health experts when they tell us th
MediaWeek | Oct 21, 2016 4:13 PM [GMT] | comment? | recommend
How Barbie's Makeover Brought the Brand Into the 21st Century When Juliana Chugg joined Mattel as evp and chief brand officer a year and a half ago, Barbie was the brand she was least excited to work on. "I was a loyal consumer of Fisher-Price and American Girl, but when I found out they were recruiting me to l
MediaWeek | Oct 21, 2016 3:35 PM [GMT] | comment? | recommend