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Articles from MediaWeek

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Why Advertisers Are So Eager for This Year's Macys Thanksgiving Day Parade As broadcast TV ratings continue to plummet this fall, advertisers have fewer and fewer reliable options outside of sports when it comes to making ad buys for the holiday season. But tomorrow, they get a Thanksgiving treat: the robust audience tuning in f
MediaWeek | Nov 25, 2015 2:00 PM [GMT] | comment? | recommend
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Sesame Street Will Look Very Different When It Moves to HBO For the past 45 seasons, fans of Sesame Street have sung along to the show's classic theme song: "Can you tell me how to get, how to get to Sesame Street?" But when Season 46 premieres in January—on the show's new home, HBO—a
MediaWeek | Nov 24, 2015 8:23 PM [GMT] | comment? | recommend
Why NBC Has to Fork Over 48 Minutes of Commercial Time to 4 Presidential Candidates Sitting around the television with your family this Thanksgiving weekend? If you live in Iowa, South Carolina or New Hampshire, you will be subject to an onslaught of ads from four Republican presidential hopefuls—and you have Donald Trump and NBC t
MediaWeek | Nov 24, 2015 8:03 PM [GMT] | comment? | recommend
How These Cable Networks Have Been Able to Grow Their Unscripted Audiences It's tough out of there for TV shows. With so many choices for viewers, increasing competition from digital streamers, not to mention cord cutters, it's never been more challenging for a show to attract, and then keep, an audience. Despite all the
MediaWeek | Nov 24, 2015 7:05 PM [GMT] | comment? | recommend
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Samantha Bee Just Made the Most Comically Violent Star Wars Ad of the Season Hold on, Samantha Bee is a Jedi? Fans of The Daily Show already know Bee, of Jon Stewart's dear departed Best F#@king News Team, as an intellectual badass. But now she's laying waste to an entire bar full of space aliens in a parody of the Star Wa
MediaWeek | Nov 24, 2015 2:30 PM [GMT] | comment? | recommend
HBO's New Teaser Poster for Game of Thrones Has Fans Absolutely Freaking Out If you watched the most recent Game of Thrones finale, you're probably going to be a bit shocked to see the poster for next season. (I'm not really sure how to avoid potential spoilers here, so if you're not caught up on the series, you might
MediaWeek | Nov 23, 2015 4:30 PM [GMT] | comment? | recommend
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Millennials Are Watching More TV on Hulu This Fall and Less When Shows First Air Millennials are still watching new episodes of television shows this fall—it's just taking them longer than ever to do so. Adults ages 18 to 34 are increasingly turning away from live TV to time-shift programming on platforms like Hulu, accordin
MediaWeek | Nov 20, 2015 5:40 PM [GMT] | comment? | recommend
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Heres What NBC Is Offering GOP Hopefuls Who Wish They'd Hosted SNL As many as five Republican presidential hopefuls filed equal-time requests with NBC stationsfollowing Donald Trump's hosting stint on the Nov. 7 episode of Saturday Night Live. According to a pair of reports, which cited campaign sources, NBC ha
MediaWeek | Nov 20, 2015 4:50 PM [GMT] | comment? | recommend
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Vices Broadly Debuts Series Spotlighting Women in Male-Dominated Fields Vice's 4-month-old digital channel Broadly has hit the ground running. Today the female-focused site is rolling out its first Web series under a new partnership with Unilever. The sponsored program focuses on women in workplaces typically dominated by
MediaWeek | Nov 19, 2015 5:30 PM [GMT] | comment? | recommend
South Park Hysterically Satirized Ad Blocking and Sponsored Content South Park's 19th season has been unusually strong, thanks to a season-long storyline involving topics like political correctness and gentrification. "Sponsored Content," last night's episode of the Comedy Central hit, was one of its bes
MediaWeek | Nov 19, 2015 11:29 AM [GMT] | comment? | recommend