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Articles from MediaWeek

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Pandora Commissioned an Interactive Mural of DJ Khaled to Promote Its Summer Playlists Pandora's algorithms think DJ Khaled's new album will be a hit this summer. For its new "Sound On" campaign, the streaming music service analyzed its data to see which hits and artists would be the most listened to during the hottest months of the year. T
MediaWeek | 2 hours, 19 minutes ago | comment? | recommend
Snapchat: Heres How to Turn On Story Notifications for a Friend Did you know that Snapchat allows you to turn on Story notifications for specific friends and/or accounts you follow? When you turn on Story notifications for a specific account, the application will notify you when they post a new Story. Our guide will s
MediaWeek | 2 hours, 40 minutes ago | comment? | recommend
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LinkedIn Sales Navigators New Homepage Brings Alerts to the Forefront LinkedIn's quarterly update to its Sales Navigator lead-management dashboard features a redesigned homepage with a focus on alerts, among several improvements. Vice president of product management Doug Camplejohn said in a blog post that the redesign will
MediaWeek | 3 hours ago | comment? | recommend
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Comcasts Tech Unit Unveils Tool to Unify Linear and Digital Media Buys Comcast Technology Solutions is rolling out a suite of tools it claims will better unify the fragmented campaign implementation process and minimize--or remove--human error. The division of Comcast claims the launch of the new suite saves advertisers and
MediaWeek | 3 hours ago | comment? | recommend
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Roku Debuts New Tool to Capture More Linear Ad Dollars Just in Time for Upfronts Roku, looking to capitalize on the continued swell of advertiser interest in streaming, is giving marketers another tool to measure ad campaigns' reach and effectiveness across its OTT offerings. The streaming platform is rolling out new tools to let adve
MediaWeek | 3 hours ago | comment? | recommend
A Caveman Concocts Cunning Ways to Cut the Line In This French Supermarket Ad Are you still waiting in line at the supermarket? How very prehistoric of you. French retailer Monoprix goes back in time--way, way back--to show us the inherent misery in queuing up and the way one opportunistic Early Man tries to game the system. (It in
MediaWeek | 3 hours, 1 minute ago | comment? | recommend
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Before They Were TV Stars, These Celebs Pitched Products Before Anna Camp starred in Pitch Perfect, she pitched Enterprise Rent-A-Car. Before he became Det. Jay Halstead on Chicago P.D., Jesse Lee Soffer did a commercial for Kix. While Camp and Soffer got their first big breaks in commercials, other celebs, lik
MediaWeek | 4 hours ago | comment? | recommend
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Advertising Experts Offer Advice to Young Creatives Trying to Make It in the Field Even if you've graduated, have your diploma in hand, a snappy resume ready and a bevy of creative ideas percolating in that brilliant noggin of yours, actually breaking into any creative field may seem a bit daunting. But have no fear: For this year's Gra
MediaWeek | 4 hours, 1 minute ago | comment? | recommend
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Vice Media Names Former Mic Publisher Its New Chief Digital Officer Former Mic Publisher Cory Haik has been named Vice Media's new chief digital officer and will prioritize audience growth, platform partnerships and "digital product innovation" for the media company, Vice said today. Haik will report to CEO Nancy Dubuc an
MediaWeek | 19 hours, 14 minutes ago | comment? | recommend
New Cannabis-Focused Ad Agency Launches to Help Brands Navigate Legalization Worldwide It's no secret that as outdated perceptions and legal barriers dissipate, brands are rushing into the cannabis space. Those seeking to do so, however, have to navigate a web of legislation and cultural norms, so perhaps it was only a matter of time before
MediaWeek | 19 hours, 28 minutes ago | comment? | recommend