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Articles from MediaWeek

RSS feedDisplaying articles 1 - 10 of most recent articles

The United Nations Just Launched Its Own Social Media App The U.N. is hoping its new mobile app will help millennials and others around the world be more technologically and socially engaged with the goals of the intergovernmental organization. U.N. officials say the SDGs in Action mobile app, which will be prom
MediaWeek | Sep 24, 2016 1:00 PM [GMT] | comment? | recommend
Snapchat Just Debuted Video-Enabled Glasses for Its First Hardware Product OK, we now know exactly why Snapchat has recently pushed the idea of being called a "camera company." Snapchat CEO Evan Speigel on Friday evening unveiled the tech firm's first hardware product in the form of video-recording eyewear, accordi
MediaWeek | Sep 24, 2016 03:53 AM [GMT] | comment? | recommend
Snapchat Wants to Help Register Users to Vote in November It might take more than a snap to persuade some people to vote for either Hillary Clinton or Donald Trump, but Snapchat is at least trying to get them registered to vote. Today until Oct. 7, the social media app will be running in-house public service ann
MediaWeek | Sep 23, 2016 11:16 PM [GMT] | comment? | recommend
Agency London in New York Literally Set Up a Work Space Inside the Metropolitan Opera House Many ad agencies have offices in unique locations. But none are quite like this. London in New York, a new shop founded by partners and co-creative directors Carolyn London and Michael Vadino, launched this month. And unlike every other agency in New York
MediaWeek | Sep 23, 2016 6:37 PM [GMT] | comment? | recommend
BuzzFeed's Popular Tasty Videos Make Their TV Debut on the Today Show BuzzFeed's viral Tasty recipes are coming to TV. As part of NBCUniversal's $200 million investment in BuzzFeed last year, the Today show and BuzzFeed are teaming up to create food content for the morning show. On Friday morning, Today show co-anch
MediaWeek | Sep 23, 2016 6:01 PM [GMT] | comment? | recommend
Ad of the Day: Pine-Sol Is Clueless, Except When It Comes to Cleaning, in 19 Fun Prerolls Most folks won't be floored by these brief, humorous Pine-Sol vignettes. But that's probably OK with the venerable brand, which set out to display its versatility and show viewers that its grease- and stain-fighting action works on lots of househo
MediaWeek | Sep 23, 2016 4:10 PM [GMT] | comment? | recommend
Branded Content Leads to 59% Better Recall Than Other Digital Ads Branded content bests other online advertising in multiple ways, per a new joint study from IPG MediaLab, Forbes and Syracuse University's Newhouse School. Here are a few quick hits from their research: Brand recall is 59 percent higher for branded co
MediaWeek | Sep 23, 2016 12:45 PM [GMT] | comment? | recommend
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Facebook Gave Ad Agencies an Inflated Video Viewing Metric for 2 Years On the cusp of Advertising Week, Facebook has some egg on its face when it comes to perhaps the industry's most promising space—digital video. The Wall Street Journal reported on Thursday evening that ad agencies were upset with Facebook for giv
MediaWeek | Sep 23, 2016 12:07 PM [GMT] | comment? | recommend
NBC Takes Over New World Trade Center Station With GIFs Promoting Superstore NBC teamed with Giphy for a Superstore GIF installation that operates through Oct. 16. NBC New York commuters who travel through the new World Trade Center transportation hub were met with quite the spectacle today, the debut of a football field-size GIF
MediaWeek | Sep 22, 2016 9:03 PM [GMT] | comment? | recommend
Edelman Hires Former Leo Burnett Exec, Moves Further Into Ad Agency Territory In 2013, Edelman stunned the public relations industry by reversing its opposition to paid media placements as the world's largest communications firm effectively pivoted into marketing. Today the company further strengthened its dedication to working
MediaWeek | Sep 22, 2016 8:25 PM [GMT] | comment? | recommend