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Articles from MediaWeek

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Harvey Nichols and Under Armour Take Top Film Lions at Cannes CANNES, France—adam&eveDDB's "Shoplifters" spot for Harvey Nichols won the Film Grand Prix at the Cannes Lions festival here tonight, while Droga5's "Rule Yourself: Michael Phelps" for Under Armour took the same prize
MediaWeek | 14 hours, 24 minutes ago | comment? | recommend
House of Cards, #OptOutside and McWhopper Win Top Integrated Honors at Cannes CANNES, France—Frank Underwood is a man who gets what he wants. And today he clearly wanted a Grand Prix at the Cannes Lions. BBH New York's "FU2016" campaign for House of Cards' fourth season on Netflix took home the top award in
MediaWeek | 14 hours, 24 minutes ago | comment? | recommend
REI's Anti-Black Friday Campaign #OptOutside Wins the Titanium Grand Prix at Cannes CANNES, France—The 2016 Cannes Lions International Festival of Creativity jury chose REI's #OptOutsideas the winner of the Grand Prix prize in the festival's final Titanium Lions category. Earlier in the week, thecampaign also wo
MediaWeek | 14 hours, 24 minutes ago | comment? | recommend
Colin Jeffery Explains the Silly and Serious Sides of David&Goliath brightcove.createExperiences(); CANNES, France—David&Goliath might be best known as the agency behind the Kia hamsters. But that furry fun is just one part of the agency's repertoire. Chief creative officer Colin Jeffery talked to Adw
MediaWeek | 20 hours, 27 minutes ago | comment? | recommend
How BETC Finds the Fun in Everything From Evian to a Bottle of Cleaning Spray brightcove.createExperiences(); CANNES, France—A bottle of Evian. A bottle of Cillit Bang cleaning spray. One is probably a little easier than the other to advertise in a fun way. But BETC's recent work shows that both can be entertaining
MediaWeek | 20 hours, 45 minutes ago | comment? | recommend
Snapchat CEO Evan Spiegel Showed Up at Cannes to Meet With Advertisers After All CANNES, France—Snapchat bought a huge sign across from the Palais des Festivals et des Congrèshere this week, implemented other out-of-home advertising, butdidn't do much else to woo festivalgoers this year, right? "Where
MediaWeek | Jun 24, 2016 8:58 PM [GMT] | comment? | recommend
YouTube Is Beefing Up Its Live Video Game to Compete With Facebook and Periscope YouTube may have been first in the online video space, but as the digital ecosystem explodes, the online video giant has fallen behind in one of the newest trends: live video. Last night during its keynote at VidCon, the annual confab for online video cre
MediaWeek | Jun 24, 2016 7:43 PM [GMT] | comment? | recommend
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The New York Times VR Film 'The Displaced' Wins the Lions Entertainment Grand Prix CANNES, France—The NYT VR project from The New York Times won its second Grand Prix of this Cannes Lions festival here tonight, with the individual virtual reality film "The Displaced," shot by Vrse.Works, earning the top prize in the reva
MediaWeek | Jun 24, 2016 7:07 PM [GMT] | comment? | recommend
Jingle Punks and the Songwriter Poo Bear Want to Create the Next 'I'd Like to Teach the World to Sing' brightcove.createExperiences(); CANNES, France—Jason "Poo Bear" Boydand Jared Gutstadt, president of Jingle Punks, are creating a new market for forging partnerships between brands and musicians. Their work has connected artis
MediaWeek | Jun 24, 2016 6:46 PM [GMT] | comment? | recommend
Why Agencies Will Be a Barometer of Brexit's Fallout and Potential for Recovery brightcove.createExperiences(); CANNES, France—When economic times are tight, as they're likely to be in the aftermath of Great Britain's decision to leave the EU, the financial health of marketing agencies is often a sign of things t
MediaWeek | Jun 24, 2016 5:42 PM [GMT] | comment? | recommend