User Name:


remember me

Forgot your password?

Not a member?

Join Now

Articles from MediaWeek

RSS feedDisplaying articles 1 - 10 of most recent articles

Photo from MediaWeek
New Study Says by 2025, Half of Consumers Under 32 Wont Pay for Cable Forget cord cutters: "cord-nevers" are the people CMOs should be worrying about. A new Forrester study predicts that by 2025, 50 percent of adults under age 32 won't pay for traditional cable subscriptions. A survey of 32,000 U.S. adults onl
MediaWeek | 9 hours, 50 minutes ago | comment? | recommend
Photo from MediaWeek
ABC Family Is Just the Latest Cable Network to Rebrand Itself With a New Name ABC Family will change its name to Freeform in January because to be free is to be liberated, to be unbound, to be unadulterated. But in this case, it won't be truly free since Freeform will still be part of a basic cable or satellite package. But we
MediaWeek | 11 hours, 56 minutes ago | comment? | recommend
Facebook Gives Viewers 3 New Ways to Engage With Their Favorite TV Shows Facebook is trying to steal some of Twitter's thunder, aiming to be the first choice among second-screen viewers, people who watch TV and engage on social media at the same time. So, this morning Facebook—with its 213 million monthly active user
MediaWeek | 13 hours, 12 minutes ago | comment? | recommend
Photo from MediaWeek
Jay Leno on Life After The Tonight Show, Avoiding Letterman's Finale and Heading to CNBC Jay Leno had his pick of TV offers after he stepped down as host of The Tonight Show in February 2014. But instead of jumping right back on television, Leno stepped away from the spotlight to focuson stand-up. Twentymonths later, Leno's re
MediaWeek | 18 hours, 33 minutes ago | comment? | recommend
Photo from MediaWeek
Mr. Robot's Sam Esmail on How Not to Get Hacked, and Which Old Logos He Loves In the wake of large-scale cyber attacks on corporations like Sony and Internet hives like Ashley Madison, there's no shortage of brand scandals caused by hackers. "The hacker community is a real threat—it's not something you ignore,&qu
MediaWeek | 19 hours, 33 minutes ago | comment? | recommend
Photo from MediaWeek
For This Brooklyn Nine-Nine Star, Social Media Is Like Smoking Specs Age 37 Claim to fame Stars as Gina on Brooklyn Nine-Nine (Sundays, 8:30 p.m. on Fox) Base Los Angeles Twitter @chelseaperetti Adweek: How addicted are you to social media? Chelsea Peretti: I've said on record, I'm waiting for some sort of ch
MediaWeek | Oct 6, 2015 12:30 AM [GMT] | comment? | recommend
Photo from MediaWeek
As Live TV Viewing Declines, How Can Networks Fully Monetize Their Viewers? For years, NBCUniversal's ratings guru Alan Wurtzel has been criticizing the deficiencies of Nielsen's current ratings system—he says as much as 35 percent of NBC's audience for an average episode isn't measured by Nielsen's C3 a
MediaWeek | Oct 6, 2015 12:29 AM [GMT] | comment? | recommend
How SNL Alum Ana Gasteyer Is Helping Chevy Market to Moms Crackle has seen major success with Jerry Seinfeld's Comedians in Cars Getting Coffee. Now, Yahoo is looking to do the same with another comedian who made her mark on broadcast TV while helping Chevrolet market its 2016 Traverse to moms. This morning,
MediaWeek | Oct 5, 2015 4:51 PM [GMT] | comment? | recommend
Brilliant SNL Skit Pitches a Drug That Cures Republicans Who Think They Can Be President The 2016 Republican presidential field and pharmaceutical marketing are both topics ripe for parody—and Saturday Night Live has obliged, skewering both at the same time in this faux ad for the world's most narrowly targeted anti-dementia drug. I
MediaWeek | Oct 5, 2015 1:10 PM [GMT] | comment? | recommend
Does Sportscasters' Mockery of Selfie-Takers Highlight a Generational Divide? Several members of Arizona State University's Alpha Chi Omega sorority have gone viral after their selfie-a-thon during the Arizona Diamondbacks game Wednesday night, but they're using their Internet fame to support a good cause. The Diamondbacks
MediaWeek | Oct 2, 2015 9:51 PM [GMT] | comment? | recommend