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Articles from MediaWeek

RSS feedDisplaying articles 1 - 10 of most recent articles

7 Pro Tips for Marketers Who Want to Get Into Livestreaming After years of sitting in the background, livestreaming seems to be finally taking center stage in the theater of marketing thanks to Periscope's ascendance in 2015 and the promise of Facebook Live this year. For instance, one publisher, Tastemade, re
MediaWeek | 1 hour, 26 minutes ago | comment? | recommend
How My Gender Transition Helped Create a Path for Future Agency Employees It's time. It's hard to believe, but here I am. My boss, the managing director of Possible, Cincinnati, introduces me to a conference room full of my peers.I begin the presentation. My home life is unique, I say. Click. Slide 1 is a photo of
MediaWeek | 1 hour, 27 minutes ago | comment? | recommend
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9 Impressive Video Marketing Stats Revealed at NewFronts Events This Week The Digital Content NewFronts are only a few days old, and there have already been a slew of intriguing data points coming out of the presentations. Here are nine that caught our eye: 1. Money migration According to the Interactive Advertising Bureau'
MediaWeek | 1 hour, 57 minutes ago | comment? | recommend
Hillary Clinton's New Anti-Trump Ad Lets His Own Party Do All the Trash Talking Hillary Clinton's newest ad, published to her campaign's Facebook and Twitter accounts today, is packed with negative comments about Donald Trump—yet Clinton herself never has to say a word. The ad instead shows Trump's Republican primar
MediaWeek | 14 hours, 54 minutes ago | comment? | recommend
The Damn, Daniel Guys Will Headline Ellen DeGeneres' New Digital Network Not satisfied with owning daytime TV, producing prime-time TV's hit of the moment and hosting a show on HGTV, Ellen DeGeneres is now going digital, launching a digital network with a slate of younger-skewing shows featuring some of the biggest names i
MediaWeek | 14 hours, 56 minutes ago | comment? | recommend
Yahoo Is Streamlining Its Content in Hopes of Boosting Ailing Ad Business Yahoo said today that its plan to streamline the company will allow it to "double down" on fewer content verticals, expand live video, and more aggressively tout its tech and data capabilities to advertisers. At this year's Digital Content N
MediaWeek | 16 hours, 18 minutes ago | comment? | recommend
Chase Invites Small Business Owners to Ring Their Own Opening Bells in Droga5 Campaign The New York Stock Exchange celebrates big business every morning by ringing the opening bell, but across the country countless small business owners start their work days, sometimes before dawn, with no such fanfare. Chase for Business, which provides cr
MediaWeek | 18 hours, 2 minutes ago | comment? | recommend
StubHub Wants You to Stop Microwaving Sad Dinners and Experience Events Instead We've all been there: microwaving leftovers and spending time on the couch instead of going out and enjoying live concerts or sporting events. StubHub is encouraging people to do the latter in its new brand identity campaign, which launches today. TV
MediaWeek | 18 hours, 42 minutes ago | comment? | recommend
Content Marketing Is Moving Toward a Zen State of Storytelling On my way to work recently, my Lyft driver asked what I did for a living. It's a simple question but one almost anyone in content marketing becomes uncomfortable with as the answer inevitably leads to more questions. "I'm in content" is
MediaWeek | 19 hours, 1 minute ago | comment? | recommend
BBDO New York Promotes Managing Director Kirsten Flanik to President The New York offices of BBDO have promoted Kirsten Flanik to the role of president, effectively immediately. Flanik has spent nearly a decade at the Omnicom network, previously serving as managing director of BBDO New York. In the new position she will re
MediaWeek | 19 hours, 25 minutes ago | comment? | recommend