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Articles from MediaWeek

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Postmates Is Getting Ready to Roll Out Autonomous Delivery Robots The on-demand delivery company Postmates is ready to move beyond bicycles, motorcycle and cars and into the realm of self-driving robots. On Thursday, the company debuted its own robot that it hopes will be able to navigate sidewalks and streets to delive
MediaWeek | Dec 14, 2018 9:28 PM [GMT] | comment? | recommend
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Video: Adweek Mashes Up the Best Ads of 2018 We're nearing the end of 2018, and thousands if not millions of ads have crossed your eyes over the past 12 months. Most were forgettable, but some had big impacts on our conversations and even our culture. Everything could have been a Tide ad after Febru
MediaWeek | Dec 14, 2018 8:56 PM [GMT] | comment? | recommend
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Facebook Audience Network Joined Googles Open Bidding Program Publishers using mobile ad network Facebook Audience Network now have another bidding option: the Open Bidding program from Google. The social network wrote in a blog post announcing the move, "Publishers are increasingly using unified auctions to maximiz
MediaWeek | Dec 14, 2018 8:55 PM [GMT] | comment? | recommend
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Nearly 500,000 People Are Livestreaming on Twitch Every Day Livestreaming platform Twitch will end 2018 with more than 456,000 partner and affiliate streamers able to generate revenue, up over 86 percent from some 245,000 at the end of 2017. Twitch said over 248,000 streamers earned affiliate status in 2018 and mo
MediaWeek | Dec 14, 2018 6:30 PM [GMT] | comment? | recommend
Deutsch Names New Chief Creative Officer for Los Angeles Office Deutsch named a chief creative officer for its Los Angeles office today. The agency promoted Brett Craig to partner, CCO for that office, following nearly seven years with the agency. Craig joins a Los Angeles senior leadership team that includes presiden
MediaWeek | Dec 14, 2018 6:30 PM [GMT] | comment? | recommend
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NBCUniversal Taps Verizons Visible as Sole Sponsor of Its New Snapchat Original Series For the first time, NBCUniversal is going all-in with a single sponsor for one of its Snapchat original scripted series. NBCU has partnered with Visible, the Verizon-owned budget wireless service provider, on Kappa Delta Crypto, which premieres Saturday o
MediaWeek | Dec 14, 2018 5:33 PM [GMT] | comment? | recommend
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Questions That Can Help Brands Refocus Their Content Strategies Marketers have long imagined their buyer journeys in the shape of a funnel, one that starts at the top with awareness, narrows through the phases of engagement and influence and ultimately culminates in a purchase. As familiar as this imagery has become i
MediaWeek | Dec 14, 2018 5:17 PM [GMT] | comment? | recommend
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The 15 Best Marketing Stunts, Activations and Odd Creations of 2018 The irony of modern advertising is that many of its best creations can barely even be considered ads. Whether they're experiences, inventions, pranks, or simply ideas that defy terminology, these marketing concepts have consistently generated some of the
MediaWeek | Dec 14, 2018 5:12 PM [GMT] | comment? | recommend
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Conservative Magazine The Weekly Standard Is Shutting Down The Weekly Standard is shutting down after 23 years in circulation, the publication's parent company announced today. The conservative magazine founded in 1995 by political writers Bill Kristol and Fred Barnes will publish its final edition on Dec. 17, ac
MediaWeek | Dec 14, 2018 4:48 PM [GMT] | comment? | recommend
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Report Alleges Johnson & Johnson Withheld Information About Trace Amounts of Asbestos in Baby Powder for Decades A report today released by Reuters suggests that Johnson & Johnson knew about trace amounts of asbestos in its baby powder product as early as 1971. In the wake of this report, J&J shares dropped 10 percent since this morning. Reuters analyzed com
MediaWeek | Dec 14, 2018 4:48 PM [GMT] | comment? | recommend