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Articles from MediaWeek

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Time Puts Branded and Editorial Content Creation Under One Roof On Thursday, Time Inc. unveiled The Foundry, a content and creative collective comprising Time Inc.'s Innovation Studio, Content Solutions and Time Inc. verticals, including The Drive, a new automotive site set to launch in September. The Foundry will
MediaWeek | Aug 28, 2015 4:45 PM [GMT] | comment? | recommend
MTV Is Making Periscopes for Taco Bell During This Weekend's VMAs Viacom-owned MTV has a TV problem. Its core demo of teens and young adults are watching less TV than ever before, which is why the network has cooked up an elaborate social game for Sunday's Video Music Awards. The goal is to steer the bulk of the cha
MediaWeek | Aug 28, 2015 4:15 PM [GMT] | comment? | recommend
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IFC Is the Second Network to Postpone a Show That Echoes Virginia Shootings A second network has decided to delay an episode of one of its shows because of similarities with Wednesday's tragic shootings in Virginia. IFC is postponing tonight's episode of Documentary Now!, its new comedy series created by Saturday Ni
MediaWeek | Aug 27, 2015 9:36 PM [GMT] | comment? | recommend
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Embracing the 'Future,' Discovery Goes All-In on Virtual Reality Discovery Communications said in May that virtual reality is "like seeing the future." Now, it's more like seeing the present. Thecompany announced today it haslaunched its virtual-reality platform,Discovery VR. "Disco
MediaWeek | Aug 27, 2015 5:09 PM [GMT] | comment? | recommend
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The Players Tribune Will Launch Its First-Ever Branded Series Next Week The Players Tribune is furthering its push into digital video with the new series, From Somewhere. It'll be the 10-month old, Derek Jeter-founded sports site's first branded series and will be sponsored by Powerade. In fact, From Somewhere was ins
MediaWeek | Aug 27, 2015 2:01 PM [GMT] | comment? | recommend
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Here's 5 Reasons Why Your Office Should Play Fantasy Football The NFL season kicks off Sept. 10 when the Pittsburgh Steelers visit the New England Patriots. In the meantime, millions of fantasy football players will draft, tweak and agonize over their respective squads. According to the Fantasy Sports Trade Associat
MediaWeek | Aug 27, 2015 11:00 AM [GMT] | comment? | recommend
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USA Postpones Tonight's Mr. Robot Finale Due to Similarities With Virginia Shootings Today's horrific shootings in Virginia, wherea TV reporter and photographer were killed by a former colleagueand another woman was wounded, have prompted USA to postpone tonight's season finale of Mr. Robot. "The previously
MediaWeek | Aug 26, 2015 9:52 PM [GMT] | comment? | recommend
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On-Air Murders Highlight How TV News Crews Are Exposed at Every Angle Alison Parker and Adam Ward had the most seemingly simple and stress-free of assignments: a live interview with a local Chamber of Commerce representative. No crowds, no police, just a conversation about growing the local economy, with a pretty sunrise in
MediaWeek | Aug 26, 2015 8:46 PM [GMT] | comment? | recommend
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Virginia TV Reporter and Photographer Killed During Live Broadcast During a live broadcast this morning around 6:45 a.m. on WDBJ-TV, Roanoke/Lynchburg's CBS affiliate, a gunman opened fire, killing reporter Alison Parker and her photographer Adam Ward. They were broadcasting live from a strip mall in Moneta, Va., nea
MediaWeek | Aug 26, 2015 2:12 PM [GMT] | comment? | recommend
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Here Are the Donald Trump Commercials You Probably Forgot All About Before he became a presidential front-runner, even before he became a reality TV star, Donald Trump was a celebrityCEO. And following several business best sellers, Trump became a sought-after brand pitchman for his own products and others. From Die
MediaWeek | Aug 25, 2015 4:45 PM [GMT] | comment? | recommend