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Articles from MediaWeek

RSS feedDisplaying articles 1 - 10 of most recent articles

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#TBT: This Classic Dallas Promo Isn't Great, but It Still Lured 83 Million Viewers Holy cliffhanger! On March 21, 1980, Dallas fans were stunned as Larry Hagman's villainous J.R. Ewing was gunned down on the CBS drama's Season 3 finale. After eight agonizing months, and a masterful marketing campaign that turned "Who Shot J
MediaWeek | Nov 19, 2014 10:11 PM [GMT] | comment? | recommend
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How Bill Cosby Went From TV's 'Most Persuasive' Pitchman to its Most Radioactive Three years ago, as Bill Cosby prepared to be inducted into the Advertising Hall of Fame as the first winner of the President's Award for Contributions to Advertising, he spoke with Adweek about the honor. When asked about his greatest asset as a huge
MediaWeek | Nov 19, 2014 7:48 PM [GMT] | comment? | recommend
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Viewship Is Up but Ratings Are DownWhat's Going On? There's a problem with the metric that TV networks are asking everyone in the media to look at when it comes to viewership: At least from an advertising perspective, it includes unicorns. This season more than ever before, networks are trumpeting live
MediaWeek | Nov 19, 2014 12:00 PM [GMT] | comment? | recommend
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Here Comes Katherine Heigl's New Show State of Affairs, as we observed back in September, has some problems. But it also has a high budget, a bankable star and a time slot after NBC's flagship show, The Voice, as well as viewers who probably forgot The Blacklist is on hiatus until next ye
MediaWeek | Nov 18, 2014 8:01 PM [GMT] | comment? | recommend
After NFL Controversies, Expect a Kinder, Gentler Set of Super Bowl Ads Despite some saber rattling, not one of the NFL’s 30-plus corporate sponsors including Procter & Gamble and General Motors have yanked their deals over the domestic violence scandals swirling around the league. But well over half of Americans an
MediaWeek | Nov 17, 2014 2:21 PM [GMT] | comment? | recommend
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How The Simpsons Saved FXX When FX Networks CEO John Landgraf sealed the deal last November to secure exclusive cable, VOD and non-linear rights to The Simpsons for his fledgling cable network FXX, he was elated ("It's arguably one of the greatest shows ever made!")&m
MediaWeek | Nov 17, 2014 1:12 PM [GMT] | comment? | recommend
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The Academy Is Ready for Its Closeup Mickey Mouse, Ronald McDonald, the Geico gecko, Mr. Clean—brand icons so embedded in the global mind-set that babies can recognize them before they can even speak. And then there’s Oscar, that distinguished little gold man honoring achievement
MediaWeek | Nov 17, 2014 05:02 AM [GMT] | comment? | recommend
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L.A. Dodgers' Adrian Gonzalez Spends His Offseason Playing Fantasy Football Specs WhoAdrian Gonzalez Age 32 Claim to fame Los Angeles Dodgers first baseman; winner of the 2014 Silver Slugger Award, Golden Glove Award and Fielding Bible Award Base San Diego Twitter @AdrianTitan23 What’s the first informationyou c
MediaWeek | Nov 17, 2014 05:02 AM [GMT] | comment? | recommend
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VW Of America Sponsoring CNN Documentaries Volkswagen of America has been chosen by CNN Films to sponsor its documentaries, expanding the relationship between the two companies. The car maker’s ads will start airing later this month during the CNN showing of the film Ivory Tower about the hi
MediaWeek | Nov 14, 2014 8:07 PM [GMT] | comment? | recommend
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#TBT: Sorry Jar Jar, the Star Wars Holiday Special Is George Lucas's Most Embarrassing Creation Ever A long, long time ago—Nov. 17, 1978, to be exact—in a television galaxy far, far away (one that only had three major networks), Star Wars unleashed what would become its single most embarrassing artifact upon 13 million unsuspecting CBS Friday
MediaWeek | Nov 13, 2014 5:26 PM [GMT] | comment? | recommend