User Name:

Password:

remember me

Forgot your password?

Not a member?

Join Now

Articles from MediaWeek

RSS feedDisplaying articles 1 - 10 of most recent articles

Photo from MediaWeek
Former Relativity Media CMO Angela Courtin Moves to Fox Broadcasting It didn't take long for Angela Courtin to find a new CMO job after she resigned from Relativity Media. She is joining Fox Broadcasting as evp and CMO, the network announced today. In what is a new role for the network, she'll oversee Fox's bra
MediaWeek | Jul 31, 2015 5:39 PM [GMT] | comment? | recommend
Photo from MediaWeek
Destination America Tries to Scare Up Viewers With a Live Exorcism Discovery may have gotten out of the outlandish-TV-stunts business, but its sister networks didn't get that memo. Destination America will televise what it's calling the first live exorcism in U.S. history, airing Exorcism: Live! on Oct. 30. A hou
MediaWeek | Jul 30, 2015 6:17 PM [GMT] | comment? | recommend
Photo from MediaWeek
Tips for Great Brand-Creator Partnerships From One of YouTube's Biggest Stars RocketJump is one of the most successful entertainment channels on YouTube. With more than 7.6 million subscribers, it has grown into a powerhouse in the action/comedy genre. And while that reach can be alluring to advertisers, RocketJump CEO Freddie Wong
MediaWeek | Jul 30, 2015 1:33 PM [GMT] | comment? | recommend
Photo from MediaWeek
No Surprises, No Compromises: Freddy Wong's Tips for Great Brand-YouTuber Partnerships RocketJump is one of the most successful entertainment channels on YouTube. With more than 7.6 million subscribers the channel has grown into a powerhouse in the action/comedy genre. And while that reach can be alluring to advertisers, RocketJump CEO Fred
MediaWeek | Jul 30, 2015 1:33 PM [GMT] | comment? | recommend
Photo from MediaWeek
Rosanna Pansino's 5 Tips for Being a Successful YouTuber Rosanna Pansino can whip up a tiramisu, top off (and then taste) a mystery pizza, and bake a Captain America cake, all while building a loyal foodie following. And she's done it to the tune of 4.3 million subscribers to her YouTube channel, Nerdy Numm
MediaWeek | Jul 29, 2015 5:43 PM [GMT] | comment? | recommend
Photo from MediaWeek
Amazon Rescues Bryan Cranston's 'Sneaky Pete' Pilot When streaming services want to make a name for themselves and attract new viewers, they often try to pick up a canceled broadcast show. Hulutook on The Mindy Project, Yahoo Screen saved Community, and Netflix revived Arrested Development—and
MediaWeek | Jul 29, 2015 3:17 PM [GMT] | comment? | recommend
Photo from MediaWeek
How Horizon Media's New Specialty TV Practice Will Help Advertisers As its advertising clients grapple with the latest television advances, from programmatic to addressable, Horizon Media is offering them a lifeline. The media agency has launched HorizonAdvanced—a specialty practice within its national television ac
MediaWeek | Jul 29, 2015 1:00 PM [GMT] | comment? | recommend
Photo from MediaWeek
Community's Ironic Storyline About a Honda CR-V Lifted Brand Recall to 95% The sixth season of Community wrapped its debut season on Yahoo Screen last month and—true to form for most streaming sites—we still don't know how many people actually watched the Greendale gang. However, Yahoo did provide data on a Honda
MediaWeek | Jul 28, 2015 6:38 PM [GMT] | comment? | recommend
Photo from MediaWeek
In a First, CBS Will Livestream All National Ads for Super Bowl 50 Each year, viewers can watch more and more Super Bowl commercials online in the days leading up to, and immediately after, the big game. But in February, for the first time, Super Bowl audiences will be able to livestream the ads during the game, as well.
MediaWeek | Jul 28, 2015 6:25 PM [GMT] | comment? | recommend
I Am Cait Premiere Draws 2.73 Million Viewers Sunday's premiere of I Am Cait delivered solid ratings for E!, although the numbers are a big drop from Caitlyn Jenner's other major high-profile TV appearances. The moving E! docuseries, which chronicles Jenner's new life after recently trans
MediaWeek | Jul 28, 2015 3:12 PM [GMT] | comment? | recommend