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Articles from MediaWeek

RSS feedDisplaying articles 1 - 10 of most recent articles

#TBT: A Look Back at TV's Must-Watch Thanksgiving Promo Leftovers This week's look back to television treasures of yore goes beyond Throwback Thursday. It's Throwback Thanksgiving! While we usually focus on unearthing memorable (for better and for worse) TV promos, an exception needed to be made for Throwback Th
MediaWeek | Nov 27, 2014 12:36 PM [GMT] | comment? | recommend
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Why Broadcast TV Is So Thankful for Thanksgiving When network executives and advertisers sit down for Thanksgiving dinner on Thursday, they will have plenty to be thankful for: Thanksgiving Day is now home to four of fall's most-watched programs. Macy's iconic parade and three Turkey Day footbal
MediaWeek | Nov 26, 2014 12:00 PM [GMT] | comment? | recommend
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TV Bosses Say Ratings Won't Stop Being Awful Any Time Soon Now is the winter of our discontent made that much colder by the absence of the ad dollars that everyone in the TV world swore would come back in scatter. They haven't, and people are worried, and while it's not an easy time to get TV executives o
MediaWeek | Nov 24, 2014 1:00 PM [GMT] | comment? | recommend
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#TBT: This Classic Dallas Promo Isn't Great, but It Still Lured 83 Million Viewers Holy cliffhanger! On March 21, 1980, Dallas fans were stunned as Larry Hagman's villainous J.R. Ewing was gunned down on the CBS drama's Season 3 finale. After eight agonizing months, and a masterful marketing campaign that turned "Who Shot J
MediaWeek | Nov 19, 2014 10:11 PM [GMT] | comment? | recommend
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How Bill Cosby Went From TV's 'Most Persuasive' Pitchman to its Most Radioactive Three years ago, as Bill Cosby prepared to be inducted into the Advertising Hall of Fame as the first winner of the President's Award for Contributions to Advertising, he spoke with Adweek about the honor. When asked about his greatest asset as a huge
MediaWeek | Nov 19, 2014 7:48 PM [GMT] | comment? | recommend
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Viewship Is Up but Ratings Are DownWhat's Going On? There's a problem with the metric that TV networks are asking everyone in the media to look at when it comes to viewership: At least from an advertising perspective, it includes unicorns. This season more than ever before, networks are trumpeting live
MediaWeek | Nov 19, 2014 12:00 PM [GMT] | comment? | recommend
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Here Comes Katherine Heigl's New Show State of Affairs, as we observed back in September, has some problems. But it also has a high budget, a bankable star and a time slot after NBC's flagship show, The Voice, as well as viewers who probably forgot The Blacklist is on hiatus until next ye
MediaWeek | Nov 18, 2014 8:01 PM [GMT] | comment? | recommend
After NFL Controversies, Expect a Kinder, Gentler Set of Super Bowl Ads Despite some saber rattling, not one of the NFL’s 30-plus corporate sponsors including Procter & Gamble and General Motors have yanked their deals over the domestic violence scandals swirling around the league. But well over half of Americans an
MediaWeek | Nov 17, 2014 2:21 PM [GMT] | comment? | recommend
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How The Simpsons Saved FXX When FX Networks CEO John Landgraf sealed the deal last November to secure exclusive cable, VOD and non-linear rights to The Simpsons for his fledgling cable network FXX, he was elated ("It's arguably one of the greatest shows ever made!")&m
MediaWeek | Nov 17, 2014 1:12 PM [GMT] | comment? | recommend
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The Academy Is Ready for Its Closeup Mickey Mouse, Ronald McDonald, the Geico gecko, Mr. Clean—brand icons so embedded in the global mind-set that babies can recognize them before they can even speak. And then there’s Oscar, that distinguished little gold man honoring achievement
MediaWeek | Nov 17, 2014 05:02 AM [GMT] | comment? | recommend