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Articles from MediaWeek

RSS feedDisplaying articles 1 - 10 of most recent articles

The 10 Best Ads of 2017 It's been a year of difficulty and strife, but also of remarkable creativity that leaned into those tensions and tried to resolve them--or at least, to inspire a way forward. Adweek's 10 Best Ads of 2017 tackled plenty of challenging themes--among them, j
MediaWeek | 6 hours, 9 minutes ago | comment? | recommend
Super Bowl LII Ad Tracker: All About the Big Games 2018 Commercials Welcome sports fans (and others who appreciate really good advertising) to Adweek's Super Bowl LII Ad Tracker. Here you'll find a frequently updated list of all the national (plus a few regional) commercials that will come into play during the Big Game on
MediaWeek | 6 hours, 34 minutes ago | comment? | recommend
Coco de Mers Christmas Ad Is Perfect for Those on the Naughty List The gifts in the 12 Days of Christmas song always seemed a little boring. Coco de Mer, the British luxury lingerie and erotica fashion house, fixes that with its own take on the Christmas classic. This time, in place of turtle doves and French hens, we ge
MediaWeek | 19 hours, 31 minutes ago | comment? | recommend
Lincoln Makes a Girls Christmas Wishes Come True in Fantastical Holiday Campaign It's the most wonderful time of the year ... for Christmas ads in which products magically bring even our wildest dreams to life. The latest brand to turn your holiday into a literal winter wonderland is Lincoln Motor Company, which uses the theme to prom
MediaWeek | Dec 9, 2017 5:14 PM [GMT] | comment? | recommend
Facebook Made Its Sexual Harassment Policy Publicly Available With sexual harassment becoming a regular topic in the news these days, Facebook sought to publicly share its policies on the matter. Chief operating officer Sheryl Sandberg and vice president of people Lori Goler shared the six basic principles behind th
MediaWeek | Dec 8, 2017 10:15 PM [GMT] | comment? | recommend
Columbia Created a Line of Empire Strikes Back Jackets and Sold Out in Minutes Do you ever feel like retro marketing is an energy field created by all living things? One that surrounds us, penetrates us and binds the galaxy together? Well, here's a good reminder why: Columbia's new Echo Base Collection, inspired by the Star Wars fil
MediaWeek | Dec 8, 2017 7:59 PM [GMT] | comment? | recommend
LinkedIn Will Share Skills Listed by Fellow Professionals With the Same Job Title Curious about which skills are trending among LinkedIn users with the same job title? The professional network's got you covered. LinkedIn Friday announced the launch of a new monthly notification that showcases relevant trending skills by fellow users wi
MediaWeek | Dec 8, 2017 7:35 PM [GMT] | comment? | recommend
Mcgarrybowen Names Former WPP Exec to Run Its Flagship New York Office Mcgarrybowen today announced that Angela Johnson will join the agency as president of its New York headquarters, starting in the new role on Jan. 2. The executive joins the Dentsu-owned agency after more than a dozen years with WPP, where she held managin
MediaWeek | Dec 8, 2017 7:24 PM [GMT] | comment? | recommend
12 Stats That Sum Up the Week in Digital Marketing The past week has been jam-packed with data in digital marketing, but who has time to read all that? Adweek has you covered with a look at stats from our coverage and more. 1. Beer run, anyone? The future of self-driving trucks is here, and it's schleppin
MediaWeek | Dec 8, 2017 7:13 PM [GMT] | comment? | recommend
Twitter Just Beefed Up Its Explore Function for Twitter Lite and the Mobile Web Twitter users with poor connectivity will now have access to a more robust Explore experience following an update announced Friday. Twitter Engineering tweeted that the social network's Explore feature is being updated for the Twitter Lite for Android app
MediaWeek | Dec 8, 2017 7:10 PM [GMT] | comment? | recommend