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Articles from MediaWeek

RSS feedDisplaying articles 1 - 10 of most recent articles

Facebooks Head of Advertising Says Purpose-Driven Marketing Wont Slow Down Facebook's head of advertising said he expects more marketers to join the trend of purpose-driven marketing, following a series of Super Bowl spots that went beyond cute dogs in favor of more meaningful messaging. Speaking today at the Adobe Summit in Las
MediaWeek | 4 hours, 22 minutes ago | comment? | recommend
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Ryan Gosling Says Social Media Is Still in Its Bambi on Ice phase Ryan Gosling doesn't think people fully understand the emotional, connective power of social media. Speaking today at the Adobe Summit in Las Vegas, the Hollywood darling and sometimes star of internet memes talked on stage with Adobe chief marketing offi
MediaWeek | 4 hours, 40 minutes ago | comment? | recommend
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Bizarre Foods Andrew Zimmern Dishes on His Travel Channel Franchise I was joined today by Andrew Zimmern, three-time James Beard Award-winner, chef, content creator, social justice advocate and an all-around Renaissance man who certainly knows how to tell a good story tale. Judging by the reception he got at Michael's fro
MediaWeek | 5 hours, 53 minutes ago | comment? | recommend
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Verizon, AT&T and J&J Are the Latest to Pull Ads From YouTube Over Extremist Videos Two of America's largest advertisers have abruptly pulled all advertising from YouTube amid a growing international controversy concerning extremist content on the Google-owned video platform. This content includes videos promoting terrorist groups like I
MediaWeek | 6 hours, 2 minutes ago | comment? | recommend
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72andSunny Promotes Jenny Campbell to Manage Its LA Headquarters 72andSunny has followed a series of recent account wins by promoting Jenny Campbell to the role of managing director at its headquarters in Los Angeles. She succeeds Chris Kay, who spent more than four years running the L.A. office and will now transition
MediaWeek | 7 hours, 43 minutes ago | comment? | recommend
Cuts Come to Guardian US Guardian US is hit with a round of cuts-again, as the U.K.-based publication looks to cut operating costs in order to reach a goal of breaking even by 2018/2019. On the United States side, that cost reduction, 20 percent, will bring with it a staff reduct
MediaWeek | 8 hours, 25 minutes ago | comment? | recommend
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So Paulo Is the Next Destination for Instagram Stories Geostickers Instagram users in S?o Paulo can now add geostickers to their Instagram Stories, joining their counterparts in New York and Jakarta, Indonesia. The Facebook-owned photo- and video-sharing network said in a blog post announcing the addition of the Brazilia
MediaWeek | 8 hours, 58 minutes ago | comment? | recommend
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Influencer Marketing Is Becoming an Essential Business Strategy Influencer marketing is now an integral part of social marketing; it may even become an anchor for marketers trying to navigate around the scourge of ad blocking and bot fraud this year. However, while influencer marketing has proven to yield excellent re
MediaWeek | 9 hours, 23 minutes ago | comment? | recommend
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A Quieter Nico Hines News Cycle Outlets today are beginning to pick up a bit more on the apology posted Monday by The Daily Beast London senior editor Nico Hines, disgraced during the Rio Summer Olympics by an upside-down bit of Olympic Village dating-scene reportage. The stream is pred
MediaWeek | 9 hours, 53 minutes ago | comment? | recommend
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This Watch Ad Came to Life on a Bus Shelter to Reveal It Was Selling Something Better Imagine you're waiting for the bus, and the guy in the watch ad next to you suddenly starts talking to you. A handful of straphangers in Israel recently enjoyed (if that's the word) such an experience, thanks to a campaign from Samsung and Leo Burnett Tel
MediaWeek | 10 hours, 42 minutes ago | comment? | recommend