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Articles from MediaWeek

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TurboTax Unveils a Super Bowl Teaser With Its Biggest Celebrity Yet: Humpty Dumpty TurboTax has been embracing celebrities in a big way this year, rolling out ads with everyone from Kathy Bates to DJ Khaled. But for the upcoming Super Bowl, the brand is really pulling out the big guns—Humpty Dumpty himself. The notorious nursery-r
MediaWeek | 10 hours, 48 minutes ago | comment? | recommend
Modelo's Uplifting Homage to Rural Diversity Wins Adweek's First Grand Arc Award Modelo's celebration of small-town diversity, created in partnership with CNN's branded content studio, Courageous, has taken home the top honor at Adweek's first Arc Awards. The brand and studio, along with video network Great Big Story, rece
MediaWeek | 20 hours, 30 minutes ago | comment? | recommend
Through VR, Hagen-Dazs Will Let You Fly (and Sympathize) With Imperiled Honey Bees Through a blend of entertainment, education and immersive technology, Häagen-Dazs is hoping to teach new audiences about the plight of the honey bee. The brand, which has used its marketing to champion the beleaguered bees since 2008, debuted a trail
MediaWeek | Jan 21, 2017 11:24 PM [GMT] | comment? | recommend
Google Is Developing a Cloud-Based Measurement Service for Advertisers Google has begun developing a cloud-based measurement tool that it says could help advertisers gain more insights while protecting privacy across devices. In a blog post published today, Google said it's working with measurement companies such as comS
MediaWeek | Jan 20, 2017 10:53 PM [GMT] | comment? | recommend
James Harden's Beard Has a Big Role in Trolli's 'Beardsketball' Game for Snapchat Spectacles Last year, Trolli, the sour gummy brand owned by Ferrara Candy, used James Harden's beard as the model for a new candy and featured it prominently in quirky TV spots.Now, the brand is turning the NBA star's "beardly awesome" facial
MediaWeek | Jan 20, 2017 9:05 PM [GMT] | comment? | recommend
President Trump Now Has a Snapchat Account as Part of His Social Media Switch Up After being sworn in as the 45th president of the United States today, Donald J. Trump's social team is already at work setting up his social profiles and accounts. Meanwhile, the Obama administration has taken a number of steps to preserve the White
MediaWeek | Jan 20, 2017 9:05 PM [GMT] | comment? | recommend
White House Website Scrubbed of LGBT, Climate Change, Healthcare and Civil Rights Mentions Immediately after Donald Trump was sworn in as the 45th president of the United States, some changes were made to the White House's official website and social media accounts. Though the plan to move Barack Obama's tweets as @POTUS to @POTUS44 was
MediaWeek | Jan 20, 2017 8:18 PM [GMT] | comment? | recommend
This Mobile Game Maker Is Preparing a Cinematic, Star-Studded Super Bowl Spot Mobile video game company Top Games USA Inc. has bought a 30-second ad in Super Bowl LI. The China-based group has produced a series of smartphone games in recent years, most prominently Evony: The King's Return. Top Games has so far revealed very lit
MediaWeek | Jan 20, 2017 8:02 PM [GMT] | comment? | recommend
Trump's First Twitter Background Image for @POTUS Was From Obama's '09 Inauguration The peaceful transfer of power is now complete, and Donald J. Trump is the 45th president of the United States. But the White House transition on social media remains a work in progress, as Trump's team takes on various new Twitter, Facebook, Instagra
MediaWeek | Jan 20, 2017 6:42 PM [GMT] | comment? | recommend
Here Are 7 Interesting Digital Marketing Stats From This Week We've collected seven digital marketing data points that got our attention this week, including news about livestreaming, app revenues and the NFL's top Twitter users. Check them out: 1. Livestreaming down In the second half of 2016,
MediaWeek | Jan 20, 2017 6:32 PM [GMT] | comment? | recommend