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Articles from MediaWeek

RSS feedDisplaying articles 1 - 10 of most recent articles

These 2 Tech Companies Are Combining Market Research With Programmatic Ads Advertisers target consumers all the time online, but they don't always survey a sample of the actual target segment to figure out their mindsets in real-time. Krux and Survata aim to make that tactic easier to execute. Krux, a data management platfor
MediaWeek | May 27, 2016 4:50 PM [GMT] | comment? | recommend
Tech Companies Are Preparing to Take Over the Beaches of Cannes at This Year's Festival Marketers going tothe Cannes Lions International Festival of Creativity should always expect to get a little sand between the toes, but this year their flip-flops will get more dusty than ever due to tech companies. The beach is going digital.
MediaWeek | May 27, 2016 4:45 PM [GMT] | comment? | recommend
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Ad of the Day: How Good Is This Vacuum? You Can Climb a Skyscraper With Its Suction We'd like to preface this story by saying "Don't try this at home," but we already know somebody—probably in Ukraine—is going to seize the opportunity anyway. Having warned you, we hereby assuage our consciences. Compan
MediaWeek | May 27, 2016 4:44 PM [GMT] | comment? | recommend
GMC's Thrilling Skydiving VR Video Is Part of Its Mission to Raise Awareness for Injured Veterans GMC created an exhilarating 360-degree video that gives viewers a taste of what it's like to go skydiving. It's a captivating and inspiring piece of film that features two severely injured veterans enjoying the thrill of jumping out of a plane. Th
MediaWeek | May 27, 2016 4:24 PM [GMT] | comment? | recommend
VR Experience From McDonald's Lets You Watch Life-Size Angry Birds Take Over a Restaurant McDonald's has partnered with Sony and Rovio, the creator of Angry Birds, to create a 360-degree video promoting the upcoming feature film The Angry Birds Movie. The 60-second spot puts the viewer in the center of a McDonald's restaurant, as the f
MediaWeek | May 27, 2016 3:47 PM [GMT] | comment? | recommend
History Celebrates New Show Roots With Project to Digitize Post-Slavery Documents When immigrants came into the United States through Ellis Island or arrived on the Mayflower, it was all carefully documented so that today, family members can easily trace the arrival of their ancestors. For those with relatives that arrived on slave shi
MediaWeek | May 27, 2016 3:13 PM [GMT] | comment? | recommend
A Million Euro Coins Will Feature a Missing Child's Face Thanks to a Nonprofit and Its Agency On May 3, 1996, 2-year-old Liam Vanden Branden wandered out the door of his grandmother's house in Mechelen, Belgium. The blond-haired, blue-eyed boy was wearing a gray pullover, green jeans and ecru shoes with the Tom & Jerry cartoon characters o
MediaWeek | May 27, 2016 11:00 AM [GMT] | comment? | recommend
What Lies Ahead for Gawker Now that a Tech Billionaire Is Bankrolling Lawsuits Against It? If you thought the Gawker saga would slow down as we creep closer to Memorial Day weekend, you thought wrong. Following a dizzying 24 hours that ended with Silicon Valley billionaire Peter Thiel admitting outright that he's been bankrolling multiple l
MediaWeek | May 26, 2016 8:52 PM [GMT] | comment? | recommend
Spotify Will Now Let Brands Sponsor the Most Popular Playlists Remember the old days when you'd give a girl or guy a playlist in the hopes of winning them over? Now, Spotify is letting brands try the same trick. Spotify has begun letting brands sponsor the most popular playlists curated by the music streaming ser
MediaWeek | May 26, 2016 6:56 PM [GMT] | comment? | recommend
Ad of the Day: Kia Hamsters Give Deliverance a New Spin, and a Happier Musical Ending That prize banjo scene from the film Deliverance gets a CG-infused makeover in Kia's latest ad, featuring its trademark hamsters, who have basically become the Barbie doll of brand mascots—they do everything,and probably have a better life
MediaWeek | May 26, 2016 4:09 PM [GMT] | comment? | recommend