Articles from MediaWeek

Google Confirms Fledge Origin Trials to Kick Off Sooner Than Anticipated Google has further clarified the timelines concerning testing the wares of its Privacy Sandbox, the online giant's proposals for ad targeting within its dominant web browser Chrome after it withdraws support for third-party cookies. Top line Independent a
MediaWeek | Apr 16, 2021 5:51 PM [GMT] | comment? | recommend

A Florida Restaurateur Is Giving $100 to Each Worker Who Gets a Covid-19 Vaccine Among the most valuable rules that any restaurant-chain executive can attest to is this one: If you're looking for a good idea, ask your franchisees. After all, it was McDonald's franchisees who devised some of the chain's most popular menu items, includi
MediaWeek | Apr 16, 2021 4:44 PM [GMT] | comment? | recommend

This Surreal Bakery Ad About How to Handle Gym Jerks Is a Must-Watch No one should ever dispense judgment, much less mockery, at the gym--a fact tackled in a way you won't forget in a recent ad from the Philippines. To celebrate local bakery chain Julie's Bakeshop turning 40, independent agency Gigil made a truly bizarre s
MediaWeek | Apr 16, 2021 4:42 PM [GMT] | comment? | recommend

TV One Touts Key Demo Growth in Virtual Upfront Talks For basic cable channel TV One, elevating Black voices is proving to be good for business. During a virtual upfront presentation this week, growth was the key word at the Black-owned network, which reaches 59 million households around the country through
MediaWeek | Apr 16, 2021 4:08 PM [GMT] | comment? | recommend

Adweek Podcast: How to Pitch a Covid Vaccine At prime time on Sunday night, April 18, NBC will air an hour-long special designed to reduce hesitancy around the Covid-19 vaccine. The special, Roll Up Your Sleeves: Presented by Walgreens, which is created and produced by ATTN:, has brought in big name
MediaWeek | Apr 16, 2021 4:00 PM [GMT] | comment? | recommend

How McDonalds Social Media Director Uses Brand Power for the Greater Good Closing in on eleven years at McDonald's, Guillaume Huin has climbed within the company to now be their Social Media Director of Brand Content and Engagement. A lover of literature and philosophy, Guillaume shares with us how meeting with consumers taught
MediaWeek | Apr 16, 2021 3:22 PM [GMT] | comment? | recommend

Reeses Partners With HipDot for First-Ever Makeup Collaboration Candy might not be the first thing you think of when you're looking for makeup, but cosmetics brand HipDot would like to change that. On Thursday, HipDot released its newest limited edition makeup line, inspired by renowned chocolatier Reese's candies. Th
MediaWeek | Apr 16, 2021 3:09 PM [GMT] | comment? | recommend

Usain Bolt and Alyson Felix Featured in Pelotons First Olympic Campaign With this year's Olympics in sight, fitness brand Peloton has aligned with retired sprinter Usain Bolt and six-time Olympic gold medalist Allyson Felix to promote their new partnerships. The ad is the first from Adam&EveDDB since Peloton appointed the
MediaWeek | Apr 16, 2021 2:50 PM [GMT] | comment? | recommend

Hershey Sends US Media Duties for Confectionary Brands to Horizon The Hershey Company has appointed independent media agency Horizon Media as U.S. media agency of record for its core confectionary business. Horizon Media will be responsible for working with the Hershey Company across all paid media for its confectionary
MediaWeek | Apr 16, 2021 2:50 PM [GMT] | comment? | recommend

This CBD Brand Bought 54 Outdoor Ads for a Drink Its Not Allowed to Advertise or Sell Cannabis and products derived from it are still illegal in many countries around the world, including in Finland. To push for legislative change and garner consumer recognition, a Finnish CBD drink brand found a novel way to gain attention: By advertising
MediaWeek | Apr 16, 2021 1:36 PM [GMT] | comment? | recommend