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Articles from MediaWeek

RSS feedDisplaying articles 21 - 30 of most recent articles

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This Terrifying Animation is Running in the UK to Promote Mortgage Lender With the aim of taking uncertainty out of interest-rate transactions, mortgage lender and home-buying company Habito has released a distinctive animated campaign that certainly isn't for children. The 30-second spot from Uncommon Creative Studio, is the s
MediaWeek | Apr 16, 2021 1:22 PM [GMT] | comment? | recommend
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Global Increases Programmatic Inventory By Adding the London Underground and National Rail One of Britain's largest media and entertainment groups, Global, has increased its digital inventory for programmatic buyers by adding advertising space across the London Underground and National Rail. With the new inventory added to its digital advertisi
MediaWeek | Apr 16, 2021 1:17 PM [GMT] | comment? | recommend
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Premier Inn, UKs Largest Hotel Chain, to Woo Back Guests With Rest Easy Focus Premier Inn, the U.K.'s largest hotel chain, has returned to television for the first time in more than three years with a "Rest Easy" message designed to reassure wary travelers it's safe and comfortable as lockdown restrictions ease. The campaign is Pre
MediaWeek | Apr 16, 2021 1:17 PM [GMT] | comment? | recommend
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KFC France Spotlights Drive-Thrus as It Aims to Double Number of Restaurants Yum Brands is on a mission to double the number of KFC restaurants in France over the next five years. Released on April 14, its latest spot, created by Havas Paris, focuses on the increasing importance of the drive-thru service during the pandemic. "Cris
MediaWeek | Apr 16, 2021 1:10 PM [GMT] | comment? | recommend
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TikTok: How to Connect Your YouTube Account to Your Profile TikTok allows users to connect their Instagram and YouTube accounts to their TikTok profiles in order to add links to those accounts to their profiles. Here's how to connect your YouTube account to your TikTok profile. Note: These screenshots were capture
MediaWeek | Apr 16, 2021 1:00 PM [GMT] | comment? | recommend
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Advertisings Oldest Medium Is Primed to Fill the Cookie Gap A privacy-first industry lies ahead. An industry that's relied on easy access to data will find such analytics much harder to come by. The General Data Protection Regulation (GDPR) has already had a profound impact on data availability. Cookies are on the
MediaWeek | Apr 16, 2021 1:00 PM [GMT] | comment? | recommend
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Get a Jab, Get a Bud; Connected TV Soars: Fridays First Things First Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email h
MediaWeek | Apr 16, 2021 10:45 AM [GMT] | comment? | recommend
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Newsletter Platform Substack Goes Local Substack, the newsletter platform, has become an object of obsession for journalists in recent months. The siren call of independence, minimal editing and, in some cases, bloated advance deals has lured name-brand journalists away from legacy publications
MediaWeek | Apr 16, 2021 12:00 AM [GMT] | comment? | recommend
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Wendy McMahon, Neeraj Khemlani Named Co-Chiefs of CBS News and CBS TV Studios In a major restructuring, CBS is combining the journalistic and businesses resources of CBS News and the CBS Television Stations, and tapping a pair of executives from outside the company to jointly run it. Days after reports swirled that Susan Zirinsky w
MediaWeek | Apr 15, 2021 9:01 PM [GMT] | comment? | recommend
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3 Big Takeaways From Jeff Bezos Final Shareholder Letter as Amazon CEO Amazon CEO Jeff Bezos published his 24th and final letter to shareholders on April 15, sharing some new stats from what seems at times like black box, as well as his thoughts on the platform's reputation as an employer in the wake of the unionization driv
MediaWeek | Apr 15, 2021 8:21 PM [GMT] | comment? | recommend