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Articles from MediaWeek

RSS feedDisplaying articles 31 - 40 of most recent articles

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Josh Groban Turns Beautiful Bean Footage Into a Soaring Ballad in Bean Song It's not often that a musical ad runs the gamut of nostalgia, satire, sincere appreciation, and a bonus cameo from Josh Groban's otherwise camera-shy dad, but such is the case with "Bean Song." The new jingle (a triumphant piano ballad, really) comes cour
MediaWeek | Apr 15, 2021 8:20 PM [GMT] | comment? | recommend
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How the Pandemic Accelerated a Transformation Across Connected TV While linear TV got pummeled by the Covid-19 pandemic in 2020, connected TV and direct-to-consumer players have been thriving over the past year. For instance, Vizio saw a 95% increase in streaming hours on its platform from the end of 2019 to the end of
MediaWeek | Apr 15, 2021 8:13 PM [GMT] | comment? | recommend
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Whats Next for PRAM as Ad Targeting Fundamentally Changes? When the Partnership for Responsible Addressable Media (PRAM) came to life last August, the changes the $330 billion digital advertising industry was facing were still unclear. PRAM's initial mission was to figure out a new way to serve targeted ads onlin
MediaWeek | Apr 15, 2021 8:00 PM [GMT] | comment? | recommend
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Consumers Are Split on What Media Platforms Should Do With Their Data The conversations swirling around the media and ad-tech industries these days hinge on consumer privacy--but in the midst of several changes to the way data is collected, it's likely to be a while before consumer sentiment related to data collection respo
MediaWeek | Apr 15, 2021 7:31 PM [GMT] | comment? | recommend
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Google Unveils Automated Brand Safety Tool to Create Dynamic Exclusion Lists The term brand safety has come to the fore of the lexicon for advertisers and marketers during the past 12 months amid a news cycle driven by Covid-19, social justice and a hotly debated U.S. election campaign. Top line Today, Google unveiled a new featur
MediaWeek | Apr 15, 2021 7:10 PM [GMT] | comment? | recommend
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Walmart Invests in GMs Electric Self-Driving Vehicle Company Walmart is betting on self-driving delivery with an investment in GM's electric autonomous car company Cruise. The retail giant announced today it has joined the startup's latest funding round of $2.75 billion, though it declined to reveal its contributio
MediaWeek | Apr 15, 2021 6:57 PM [GMT] | comment? | recommend
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Exclusive: Wunderman Thompson Hires Omnicom Veteran as New York CEO Wunderman Thompson has hired a new chief executive for its New York office, as it unites its health practice with the rest of the agency. Audrey Melofchik joins the WPP agency next month as CEO, responsible for overseeing all of Wunderman Thompson's opera
MediaWeek | Apr 15, 2021 6:53 PM [GMT] | comment? | recommend
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TV Networks Demand Third-Party Audit in Escalating Feud With Nielsen An industry group representing major television networks is demanding that Nielsen have its measurement homework checked. The Video Advertising Bureau (VAB), which represents companies like A+E Networks, Disney, Fox, NBCUniversal and ViacomCBS, is demandi
MediaWeek | Apr 15, 2021 6:49 PM [GMT] | comment? | recommend
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The CW Will Sit Out Mays Upfronts Week, Skipping an Event for the Second Year Just moments after the first traditional presenter during May's upfront week, NBCUniversal, said that it would be returning to its regular slot this year, the usual concluding presenter, The CW, said it will be sitting out the annual event for marketers.
MediaWeek | Apr 15, 2021 6:30 PM [GMT] | comment? | recommend
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NBCUniversal Joins Peers In Returning to Mays Upfronts Week It took a few months, but the last remaining major media company that held out on committing to an upfronts week return this May--NBCUniversal--is back in the fold. NBCUniversal said today it will also resume the annual May tradition for marketers--which
MediaWeek | Apr 15, 2021 5:54 PM [GMT] | comment? | recommend