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Articles from MediaWeek

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Pinterest, Shopify Extend Partnership to 27 More Countries The existing partnership between Pinterest and Shopify was extended to 27 additional countries Wednesday. The new countries are: Australia, Austria, Belgium, Brazil, Cyprus, the Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland,
MediaWeek | Apr 21, 2021 07:00 AM [GMT] | comment? | recommend
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For 4/20, Weedmaps Towered Over Times Square With a Message Against Incarceration In its first media buy in New York's famed Times Square, Weedmaps took over the heavily trafficked area today to celebrate 4/20, congratulate the state for legalizing recreational weed and make the case against incarceration over cannabis possession. The
MediaWeek | Apr 20, 2021 11:06 PM [GMT] | comment? | recommend
TikTok Gains ISO 27001 Certification in the UK, US TikTok said Tuesday that it is officially ISO 27001 certified in the U.K. and the U.S., with India, Ireland and Singapore to follow soon. Chief information security officer Roland Cloutier said in a blog post that independent third-party auditors performe
MediaWeek | Apr 20, 2021 10:30 PM [GMT] | comment? | recommend
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Why Inclusivity Should Lead a Companys Marketing Efforts Having diversity in a company or a campaign isn't enough, it must be ingrained in a company's marketing efforts, according to Gonzalo Del Fa, president of multicultural for GroupM. Companies should develop their marketing strategies with inclusivity in mi
MediaWeek | Apr 20, 2021 9:51 PM [GMT] | comment? | recommend
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Netflix Blames Content Lag for Subscriber Growth Slowdown At the end of 2020, streaming giant Netflix had a somewhat astonishing 203 million global subscribers as consumers upended by the ongoing Covid-19 pandemic continued watching more programming than ever. But in the first quarter of 2021, that high is start
MediaWeek | Apr 20, 2021 9:18 PM [GMT] | comment? | recommend
Artsy Fills Newly Created Post Promoting Growth Marketing With art buyers staring blank walls in their homes during the pandemic, it's not surprising Artsy saw sales on its online marketplace soar in 2020. To keep that momentum going through this year and beyond, the company has named Robert Lamvik to the newly
MediaWeek | Apr 20, 2021 8:42 PM [GMT] | comment? | recommend
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Morning Consult Names Google, PayPal and Microsoft the Most Trusted Brands of 2021 It is common for brands to consider reliable products or high-quality service as the key to consumer trust. But since the start of the pandemic, the role of brands in people's lives has changed--and so has the criteria for consumer comfort and loyalty, wh
MediaWeek | Apr 20, 2021 8:32 PM [GMT] | comment? | recommend
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Mens Wearhouse Taps Michael Strahan to Outfit Post-Pandemic Professionals Men's Wearhouse, which is in turnaround mode since emerging from bankruptcy in December, is adding a so-called "workleisure" line, MSX by Michael Strahan, to target professionals who work from both home and the office after the pandemic. According to the
MediaWeek | Apr 20, 2021 8:19 PM [GMT] | comment? | recommend
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Accor Recruits Neil Patrick Harris to Remind Travelers How to Act Human in Public Seeing that international travel has been limited, hospitality group Accor enlisted actor Neil Patrick Harris to remind consumers how they can go back to "acting human" as they travel by offering a number of etiquette lessons. The digital spot "Get Real W
MediaWeek | Apr 20, 2021 7:27 PM [GMT] | comment? | recommend
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How Increased Latino Representation Benefits TV Newsand Viewers The Latino community is made up of 60 million people in the U.S. alone, and NBCUniversal's news division is doing everything it can to reach them. During Adweek's Elevate: Hispanic TV 2021 event on Tuesday, Jos? D?az-Balart, anchor of Noticias Telemundo a
MediaWeek | Apr 20, 2021 7:20 PM [GMT] | comment? | recommend