News Topic - Ford
Articles 51 - 60 of most recent articles
Ford Recalling Vehicles
Faulty brake hose may cause failure.
WLNS.com – May 15, 2008 12:41 PM [GMT] ¦ comment?
found in Local: Michigan: Lansing
Faulty brake hose may cause failure.
WLNS.com – May 15, 2008 12:41 PM [GMT] ¦ comment?
found in Local: Michigan: Lansing
Some Ford Trucks May Need New Brakes
Ford Motor Company is recalling more than 655 thousand Ford F-150 and Lincoln Mark LT pickup trucks
WJTV - News Channel 12 – May 15, 2008 12:19 PM [GMT] ¦ comment?
found in Local: Mississippi: Jackson
Ford Motor Company is recalling more than 655 thousand Ford F-150 and Lincoln Mark LT pickup trucks
WJTV - News Channel 12 – May 15, 2008 12:19 PM [GMT] ¦ comment?
found in Local: Mississippi: Jackson
Ford Truck Recall
Ford motor company says it's recalling more than 655,000 pickup trucks.
WITN 7 – May 15, 2008 11:53 AM [GMT] ¦ comment?
found in Local: North Carolina: Greenville-New Bern-Washington
Ford motor company says it's recalling more than 655,000 pickup trucks.
WITN 7 – May 15, 2008 11:53 AM [GMT] ¦ comment?
found in Local: North Carolina: Greenville-New Bern-Washington
Harrison Ford Elected to Archaeological Group's Board
His Indiana Jones character has played a major part in stimulating interest in archaeological exploration, the group said.
Fox News – May 15, 2008 10:39 AM [GMT] ¦ comment?
found in Entertainment
His Indiana Jones character has played a major part in stimulating interest in archaeological exploration, the group said.
Fox News – May 15, 2008 10:39 AM [GMT] ¦ comment?
found in Entertainment
Ford recalling more than 655,000 trucks
WASHINGTON---- Ford Motor Co. is recalling more than 655,000 Ford F-150 and Lincoln Mark LT pickup trucks to fix a hose that could affect the vehicles' braking power.
Chicago Sun Times – May 15, 2008 10:00 AM [GMT] ¦ comment?
found in Local: Illinois: Chicago
WASHINGTON---- Ford Motor Co. is recalling more than 655,000 Ford F-150 and Lincoln Mark LT pickup trucks to fix a hose that could affect the vehicles' braking power.
Chicago Sun Times – May 15, 2008 10:00 AM [GMT] ¦ comment?
found in Local: Illinois: Chicago
Car Talk: Ford Sync Gives Drivers Voice Command Option
Ford Sync, developed in partnership with Microsoft, is a voice-activated, in-car communications and entertainment system. Despite a solid initial implementation, Sync's feature set reveals the immaturity of the user interface in the automotive environment.
Information Week – May 15, 2008 08:00 AM [GMT] ¦ comment?
found in Technology: Wireless
Ford Sync, developed in partnership with Microsoft, is a voice-activated, in-car communications and entertainment system. Despite a solid initial implementation, Sync's feature set reveals the immaturity of the user interface in the automotive environment.
Information Week – May 15, 2008 08:00 AM [GMT] ¦ comment?
found in Technology: Wireless
Ikea to sell virtual furniture in The Sims 2 computer game
Players of The Sims 2 will soon be able to add Ikea furniture to their virtual homes as part of a marketing deal between the Swedish company and Electronic Arts, the computer game's producer. EA has formed an unusual partnership with Ikea to make a selection of the retailer's furniture and home furnishings available to players of The Sims 2, sequel to The Sims - the life simulator that is the best-selling PC game series ever. From June 27 Sims 2 players in Europe, the games franchise's biggest market, will be able to decorate their virtual homes with a Malm bed, a Leksvik coffee table and Ektorp sofa, or deck out their virtual home office with a Helmer drawer unit and Lack zigzag shelf. The items will be made available as an add-on software package. EA releases three such packs a year to meet the demands of Sims players eager to expand, evolve and personalise the virtual worlds they create. "The success of The Sims has generated a number of online communities committed to the game and eager to share content they have created inside the game," said Nancy Smith, the EA global president for The Sims label. "As a result, we know not only players' passion for creating their own content but their desire to interact with brands. It's an environment in which players like to blur the line between the digital and real world." The Ikea UK marketing manager, Anna Crona, added that the Sims tie-up fitted neatly with the brand's current marketing line, that home is the most important place in the world. "For Ikea, The Sims 2 represents a media channel. This is a great channel for us to reach young and young at heart," Crona said. The Ikea deal comes a year after EA announced a partnership with another Swedish company, H&M, which allowed Sims 2 players to dress the characters they create in the fashion retailer's clothes as well as entering a competition to create new designs. Shortlisted entries were showcased throughout last summer in a series of virtual catwalk shows. In its first year, sales of the H&M Fashion software pack reached 1m. EA also struck a deal with Ford to enable Sims players' characters to own a Focus or Mustang. To date, 2.7m Ford add-ons have been sold. Smith said she hoped the partnership with Ikea would lead to an H&M-style interactive design competition to be staged later this year. With UK games industry turnover now outstripping film box office receipts, brand owners' interest in games as an advertising medium is growing fast, according to Mark Boyd, head of content at advertising agency BBH, which is exploring in-game advertising for a number of leading brands. Until now, most activity has fallen into two categories: relatively unsophisticated in-game billboard-style advertising and traditional sponsorship, Boyd said. However, he added that the EA/Ikea deal showed the potential for deeper and more subtle integration of game and brand. "The games industry has been built on high street sales rather than advertising revenue so it's not surprising many companies have been slow to evolve in-game advertising. This, however, is now beginning to change," said Boyd. "Consumers aren't up for paying premium prices on products for ever. While the games industry might now seem to be riding high with little need for advertising, this will change as they embrace brands' potential to underwrite games' high development costs and lower retail prices." · To contact the MediaGuardian news desk email editor@mediaguardian.co.uk or phone 020 7239 9857. For all other inquiries please call the main Guardian switchboard on 020 7278 2332. · If you are writing a comment for publication, please mark clearly "for publication".
The Guardian – May 15, 2008 07:40 AM [GMT] ¦ comment?
found in Technology
Players of The Sims 2 will soon be able to add Ikea furniture to their virtual homes as part of a marketing deal between the Swedish company and Electronic Arts, the computer game's producer. EA has formed an unusual partnership with Ikea to make a selection of the retailer's furniture and home furnishings available to players of The Sims 2, sequel to The Sims - the life simulator that is the best-selling PC game series ever. From June 27 Sims 2 players in Europe, the games franchise's biggest market, will be able to decorate their virtual homes with a Malm bed, a Leksvik coffee table and Ektorp sofa, or deck out their virtual home office with a Helmer drawer unit and Lack zigzag shelf. The items will be made available as an add-on software package. EA releases three such packs a year to meet the demands of Sims players eager to expand, evolve and personalise the virtual worlds they create. "The success of The Sims has generated a number of online communities committed to the game and eager to share content they have created inside the game," said Nancy Smith, the EA global president for The Sims label. "As a result, we know not only players' passion for creating their own content but their desire to interact with brands. It's an environment in which players like to blur the line between the digital and real world." The Ikea UK marketing manager, Anna Crona, added that the Sims tie-up fitted neatly with the brand's current marketing line, that home is the most important place in the world. "For Ikea, The Sims 2 represents a media channel. This is a great channel for us to reach young and young at heart," Crona said. The Ikea deal comes a year after EA announced a partnership with another Swedish company, H&M, which allowed Sims 2 players to dress the characters they create in the fashion retailer's clothes as well as entering a competition to create new designs. Shortlisted entries were showcased throughout last summer in a series of virtual catwalk shows. In its first year, sales of the H&M Fashion software pack reached 1m. EA also struck a deal with Ford to enable Sims players' characters to own a Focus or Mustang. To date, 2.7m Ford add-ons have been sold. Smith said she hoped the partnership with Ikea would lead to an H&M-style interactive design competition to be staged later this year. With UK games industry turnover now outstripping film box office receipts, brand owners' interest in games as an advertising medium is growing fast, according to Mark Boyd, head of content at advertising agency BBH, which is exploring in-game advertising for a number of leading brands. Until now, most activity has fallen into two categories: relatively unsophisticated in-game billboard-style advertising and traditional sponsorship, Boyd said. However, he added that the EA/Ikea deal showed the potential for deeper and more subtle integration of game and brand. "The games industry has been built on high street sales rather than advertising revenue so it's not surprising many companies have been slow to evolve in-game advertising. This, however, is now beginning to change," said Boyd. "Consumers aren't up for paying premium prices on products for ever. While the games industry might now seem to be riding high with little need for advertising, this will change as they embrace brands' potential to underwrite games' high development costs and lower retail prices." · To contact the MediaGuardian news desk email editor@mediaguardian.co.uk or phone 020 7239 9857. For all other inquiries please call the main Guardian switchboard on 020 7278 2332. · If you are writing a comment for publication, please mark clearly "for publication".
The Guardian – May 15, 2008 07:40 AM [GMT] ¦ comment?
found in Technology
Ikea to offer virtual furniture in The Sims 2 computer game
Players of The Sims 2 will soon be able to add Ikea furniture to their virtual homes as part of a marketing deal between the Swedish company and Electronic Arts, the computer game's producer. EA has formed an unusual partnership with Ikea to make a selection of the retailer's furniture and home furnishings available to players of The Sims 2, sequel to The Sims - the life simulator that is the best-selling PC game series ever. From June 27 Sims 2 players in Europe, the games franchise's biggest market, will be able to decorate their virtual homes with a Malm bed, a Leksvik coffee table and Ektorp sofa, or deck out their virtual home office with a Helmer drawer unit and Lack zigzag shelf. The items will be made available as an add-on software package. EA releases three such packs a year to meet the demands of Sims players eager to expand, evolve and personalise the virtual worlds they create. "The success of The Sims has generated a number of online communities committed to the game and eager to share content they have created inside the game," said Nancy Smith, the EA global president for The Sims label. "As a result, we know not only players' passion for creating their own content but their desire to interact with brands. It's an environment in which players like to blur the line between the digital and real world." The Ikea UK marketing manager, Anna Crona, added that the Sims tie-up fitted neatly with the brand's current marketing line, that home is the most important place in the world. "For Ikea, The Sims 2 represents a media channel. This is a great channel for us to reach young and young at heart," Crona said. The Ikea deal comes a year after EA announced a partnership with another Swedish company, H&M, which allowed Sims 2 players to dress the characters they create in the fashion retailer's clothes as well as enter a competition to create new designs. Shortlisted entries were showcased throughout last summer in a series of virtual catwalk shows. In its first year, sales of the H&M Fashion software pack reached 1m. EA also struck a deal with Ford to enable Sims players' characters to own a Focus or Mustang car. To date, 2.7m Ford add-ons have been sold. Smith said she hoped the partnership with Ikea would lead to an H&M-style interactive design competition to be staged later this year. With UK games industry turnover now outstripping film box office receipts, brand owners' interest in games as an advertising medium is growing fast, according to Mark Boyd, the head of content at advertising agency BBH, which is exploring in-game advertising for a number of leading brands. Until now, most activity has fallen into two categories: relatively unsophisticated in-game billboard-style advertising and traditional sponsorship, Boyd said. However, he added that the EA/Ikea deal showed the potential for deeper and more subtle integration of game and brand. "The games industry has been built on high street sales rather than advertising revenue so it's not surprising many companies have been slow to evolve in-game advertising. This, however, is now beginning to change," said Boyd. "Consumers aren't up for paying premium prices on products for ever. While the games industry might now seem to be riding high with little need for advertising, this will change as they embrace brands' potential to underwrite games' high development costs and lower retail prices." · To contact the MediaGuardian news desk email editor@mediaguardian.co.uk or phone 020 7239 9857. For all other inquiries please call the main Guardian switchboard on 020 7278 2332. · If you are writing a comment for publication, please mark clearly "for publication".
The Guardian – May 15, 2008 07:40 AM [GMT] ¦ comment?
found in Technology
Players of The Sims 2 will soon be able to add Ikea furniture to their virtual homes as part of a marketing deal between the Swedish company and Electronic Arts, the computer game's producer. EA has formed an unusual partnership with Ikea to make a selection of the retailer's furniture and home furnishings available to players of The Sims 2, sequel to The Sims - the life simulator that is the best-selling PC game series ever. From June 27 Sims 2 players in Europe, the games franchise's biggest market, will be able to decorate their virtual homes with a Malm bed, a Leksvik coffee table and Ektorp sofa, or deck out their virtual home office with a Helmer drawer unit and Lack zigzag shelf. The items will be made available as an add-on software package. EA releases three such packs a year to meet the demands of Sims players eager to expand, evolve and personalise the virtual worlds they create. "The success of The Sims has generated a number of online communities committed to the game and eager to share content they have created inside the game," said Nancy Smith, the EA global president for The Sims label. "As a result, we know not only players' passion for creating their own content but their desire to interact with brands. It's an environment in which players like to blur the line between the digital and real world." The Ikea UK marketing manager, Anna Crona, added that the Sims tie-up fitted neatly with the brand's current marketing line, that home is the most important place in the world. "For Ikea, The Sims 2 represents a media channel. This is a great channel for us to reach young and young at heart," Crona said. The Ikea deal comes a year after EA announced a partnership with another Swedish company, H&M, which allowed Sims 2 players to dress the characters they create in the fashion retailer's clothes as well as enter a competition to create new designs. Shortlisted entries were showcased throughout last summer in a series of virtual catwalk shows. In its first year, sales of the H&M Fashion software pack reached 1m. EA also struck a deal with Ford to enable Sims players' characters to own a Focus or Mustang car. To date, 2.7m Ford add-ons have been sold. Smith said she hoped the partnership with Ikea would lead to an H&M-style interactive design competition to be staged later this year. With UK games industry turnover now outstripping film box office receipts, brand owners' interest in games as an advertising medium is growing fast, according to Mark Boyd, the head of content at advertising agency BBH, which is exploring in-game advertising for a number of leading brands. Until now, most activity has fallen into two categories: relatively unsophisticated in-game billboard-style advertising and traditional sponsorship, Boyd said. However, he added that the EA/Ikea deal showed the potential for deeper and more subtle integration of game and brand. "The games industry has been built on high street sales rather than advertising revenue so it's not surprising many companies have been slow to evolve in-game advertising. This, however, is now beginning to change," said Boyd. "Consumers aren't up for paying premium prices on products for ever. While the games industry might now seem to be riding high with little need for advertising, this will change as they embrace brands' potential to underwrite games' high development costs and lower retail prices." · To contact the MediaGuardian news desk email editor@mediaguardian.co.uk or phone 020 7239 9857. For all other inquiries please call the main Guardian switchboard on 020 7278 2332. · If you are writing a comment for publication, please mark clearly "for publication".
The Guardian – May 15, 2008 07:40 AM [GMT] ¦ comment?
found in Technology
Jurors Get Closer Look At Ford Recordings
Jurors in the federal corruption trial of former Memphis City Council member Edmund Ford Sr. got their first look Wednesday at recordings of Ford taki....
Memphis Daily News – May 15, 2008 05:54 AM [GMT] ¦ comment?
found in Local: Tennessee: Memphis
Jurors in the federal corruption trial of former Memphis City Council member Edmund Ford Sr. got their first look Wednesday at recordings of Ford taki....
Memphis Daily News – May 15, 2008 05:54 AM [GMT] ¦ comment?
found in Local: Tennessee: Memphis
CAW extends GM, Chrysler negotiations
Both Chrysler Canada and General Motors of Canada have agreed to matchthe wages and benefits in the 2008 contract agreed to by Ford of Canadain master bargaining with the CAW, but the two sides were expected tokeep talking today.
Canada.com – May 15, 2008 04:00 AM [GMT] ¦ comment?
found in Canada: Ontario
Both Chrysler Canada and General Motors of Canada have agreed to matchthe wages and benefits in the 2008 contract agreed to by Ford of Canadain master bargaining with the CAW, but the two sides were expected tokeep talking today.
Canada.com – May 15, 2008 04:00 AM [GMT] ¦ comment?
found in Canada: Ontario