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Articles from MediaWeek

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NBA Ramps Up Production of Live Videos for TikTok The National Basketball Association began producing and livestreaming a series of live shows for its 13 million followers on TikTok during the NBA Finals, and that momentum continues for the NBA Draft Thursday (July 29). State Farm presented a livestream
MediaWeek | 3 hours, 12 minutes ago | comment? | recommend
Virtual Cannes Lions Generated $47.7 MillionHalf of its 2019 Revenue Despite being entirely virtual for a second year due to Covid-19 restrictions, Cannes Lions 2021 generated a revenue of $47.7 million (34.4 million pounds)--just under half of the amount generated in 2019 when it was last held in person. Revealed within o
MediaWeek | 3 hours, 32 minutes ago | comment? | recommend
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To Attract Gen Z Shoppers, Macys Expands its Private Brands Private label is a veritable gold rush these days with a number of retailers, from Amazon to Bed Bath & Beyond, aiming to attract shoppers with store-owned brands. Macy's is no stranger to this accelerating trend. The iconic department store recently
MediaWeek | 4 hours, 9 minutes ago | comment? | recommend
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McCann Worldgroup Names a New Leader for Diversity and Inclusion in Europe McCann Worldgroup has hired Bertille Calinaud as diversity and inclusion lead across Europe and the U.K. As regional director of DEI for Europe and the U.K., Calinaud will oversee and develop diversity programs and initiatives for the agency, its employee
MediaWeek | 4 hours, 29 minutes ago | comment? | recommend
Products for Pups Continue Their Pivot to Premium It's a good time to be a dog or cat. Maybe even the best time. As pet owners pour more money into goods and services that enhance their well-being, they're doing the same for their furry family members. This shift in the market has led to premium items su
MediaWeek | 4 hours, 32 minutes ago | comment? | recommend
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Mark Read Talks About How WPP Shifted During Covid Since becoming WPP's CEO in 2018, Mark Read has dealt with a lot of change. From the industry shifting towards integration to the pandemic throwing a wrench into the marketing engine. Through it all, Read sees that the company he leads will come out stron
MediaWeek | 5 hours, 1 minute ago | comment? | recommend
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Workplace From Facebook Adds Mobile Security Features Enterprise platform Workplace From Facebook added a mobile security suite. The offering includes mobile device management, which uses a set of industry-standard data loss prevention features for customers using corporate devices, and native mobile securit
MediaWeek | 6 hours, 2 minutes ago | comment? | recommend
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Eat a Meat-Free Pizza or a Man? Clarence the Lion Has a Decision to Make Pizza Hut U.K. has teamed up with meat alternative company Beyond Meat to offer three new pizzas, giving Clarence the Lion paws for thought (sorry) instead of eating the brand's ambassador in its latest spot. The 30-second spot from Iris Worldwide sees Pa
MediaWeek | 6 hours, 11 minutes ago | comment? | recommend
Twitter Begins Pilot Test of Shop Module Twitter kicked off a pilot test Wednesday of its Shop Module, a dedicated space at the top of a business' profile where they can showcase their products. When people visit profiles that have Shop Module enabled, they can scroll through a carousel of produ
MediaWeek | 6 hours, 27 minutes ago | comment? | recommend
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LinkedIn Reaches Milestones in Microsofts Fiscal Year Financial Report LinkedIn's revenue topped $10 billion for the first time in a fiscal year, parent company Microsoft reported Tuesday as part of its fiscal fourth-quarter and full-year earnings report. Revenue for LinkedIn in Microsoft's fiscal fourth quarter was up 46%,
MediaWeek | 6 hours, 32 minutes ago | comment? | recommend